Sat.Apr 03, 2021 - Fri.Apr 09, 2021

The 8 Most Important Conversion Rate Metrics You Should Be Tracking

Neil Patel

There are thousands of conversion rate metrics you could track. But which ones are really important? If your website isn’t hitting its goals, which ones should you pay attention to and work to improve?

How To Use Content To Generate More Sales

Predictable Revenue

There's a prevalent tendency in business circles to laud the benefits of work-life balance as effective ways to maximize company-wide performance. But the defeating fact is that most organizations still encounter a worrying amount of burnout.

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Best Small Business CRM Software Compared

The Daily Egg

A CRM helps you build and maintain customer relationships while keeping you organized in the process. We researched and tested dozens of the top CRM options for small businesses to find the best. And we believe Bigin is the best option for most.

5 Interesting Learnings from Olo at $130,000,000 in ARR

SaaStr

The SaaS Guide to Conversion Rate Optimization

Every SaaS business has a strategic responsibility to improve Conversion Rate Optimization across their product or site. Learn 7 detailed steps to infuse data into your process, surface customer drop-off points, and generate ideas to drive conversion.

G2 Users Rank InsightSquared a Leader In Sales Analytics…Again!

InsightSquared

When it comes to awards, G2 is one of our favorites as it’s based directly on real customer feedback, comparing InsightSquared with more than 50 vendors across multiple factors including customer satisfaction, ease of use, speed of implementation, and more.

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The Beginner’s Guide to WordPress Multisite

The Daily Egg

WordPress Multisite lets you do tons of cool things—provided you know how it works. It’s a powerful tool that lets you manage multiple websites efficiently (hence the name) from a single dashboard. Unfortunately, not many people are aware of it since it isn’t as popular as regular WordPress.

Don’t Confuse Room at the Bottom with Disruption

SaaStr

A few years back, a very wise VC asked me what I thought about a small but scrappy competitor in the space of my last company, Adobe Sign / EchoSign. I told him I didn’t know the company that well, but from what I’d seen, some things might seem appealing.

10 Ways InsightSquared’s Activity by Day Improves Sales Execution

InsightSquared

When it comes to sales execution strategy and overall forecast accuracy, understanding exactly what steps have already occurred on an account is key. . Did the prospect respond to the last email quickly? . What was the time period between demo and meeting 3? Is the champion engaged?

Sales 156

Solving the Marketing/Sales Attribution Problem Once and for All

Sales Hacker

If you’ve worked at a B2B company that uses an ABM strategy for their Go To Market and has an SDR team you have inevitably run into the problem of lead attribution. In B2C or e-commerce these problems exist, too. Was it the Facebook ad that helped us drive the sale? Or was it the blog, or the TV ad?

B2C 94

4 Approaches to Data Analytics

As the analytics landscape continues to evolve, application teams who need to embed dashboards, reports, and other analytics capabilities in their applications can choose from dozens of solutions. How do you differentiate one solution from the next?

Best Requirements Management Tools

The Daily Egg

Requirements management can get intense if you aren’t proactive about keeping projects under control from the beginning.

Bet On Up-and-Comers. But Add One Veteran For Each $10m ARR.

SaaStr

That’s insightful @jasonlk [link]. — Elkanah Carnell Reed (@ElkanahReed) April 6, 2021. The top SaaS companies grow faster than ever these days. And that means your initial leadership team often takes you faster, and further, than you might ever think.

The Three Un’s of Successful Founders

Kellblog

I’ve worked with scores of founders and companies over the years and I’ve come to make bright-line distinction between founders and managers. Let me demonstrate it with a story. One day long ago I was in a board meeting. We were discussing the coming year’s budget.

How I Try to Hire Without Bias

Sales Hacker

In 2020 I was building my sales team at Livestorm , and at the time we were going through a big hiring boom. For the first time in my life, I was in charge of vetting and hiring new team members at scale. This was a big challenge for me because I am very passionate about hiring without bias.

SaaS Chart of Accounts

It’s no secret that general ledgers aren’t optimized for SaaS companies. Your QuickBooks or Xero Chart of Accounts is no different. The following Excel template is a sample Chart of Accounts that you can download and customize to fit your business needs.

The Beginner’s Guide to Website Sitemap

The Daily Egg

Would you ever design a house or a flat without creating a blueprint? Or go on a road trip without a map in your hand? The same logic applies to websites. You shouldn’t start designing a website without creating a sitemap. Think of it as your floor plan that can come in handy whenever you […].

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As You Scale, Most Of Your New Revenue May Well Come from Existing Customers

SaaStr

Q: Can the majority of a SaaS company’s revenues come from existing customers? Yes, especially once you are at scale. In fact, as you get bigger, it gets pretty common with bigger deals and in the enterprise. Let’s take some examples: #1.

Covid's Impact on Software Sales Efficiency

Tomasz Tunguz

More than a year after Covid washed over the software ecosystem and the tide ebbs, it’s revealing the impacts on fundamental metrics of public software companies. Sales efficiency is one of those key metrics. Covid altered the way salespeople and marketers engaged their target markets.

62.41% of All Google Searches Generate 0 Clicks

Neil Patel

SEO is all about ranking high on Google. The higher your rank the more clicks you get to your website. But what if Google starts sending fewer clicks to websites over time, what should you do? Well, just look at the graph below. It breaks down the last 4 years of click on Google.

Mobile 114

Guide to Data Consulting Success: What to Know & Ask Before Your Next Data Project

Whether you're starting a new data initiative or benchmarking a current effort, this guide breaks down how to develop a coherent data strategy, avoid common pitfalls, and work with data consultants to improve business visibility and drive growth.

The Beginner’s Guide to DNS

The Daily Egg

DNS—short for Domain Name System—can feel intimidating. More so if you’re not from an IT or technical background. However, it’s something you must reacquaint yourself with if you’re a website owner.

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5 Things That Change Once You Are a Founder-CEO

SaaStr

CEOs often start off as normal people, but then the job after maybe 18 months … rewires your brain. What changes: Your mind thinks about work 24x7x365 — in some fashion. This does not mean being in the office constantly, or not taking vacations.

The Market for User Research Platforms

Andreessen Horowitz

As more and more B2B companies become product-led, how quickly and precisely a company identifies new customer needs and ships product ultimately determines its success.

B2B 112

How to Find Old Tweets

Neil Patel

If you’re searching for an old tweet, there’s an easier way to find it than just scrolling through your timeline. This guide teaches you how. Why Finding Old Tweets Matters. There are a million reasons you may want to uncover your own or someone else’s old tweets.

5 Tips to Advance Your Career as a Technical Recruiter

This step-by-step guide is designed to provide technical recruiters with tips and tricks to achieve tangible results that accelerate their recruiting efforts—and career.

Best Outbound Telemarketing Services

The Daily Egg

A telemarketer needs to be able to manage campaigns, follow promising leads, keep track of all their calls, and hopefully close a lot of sales.

When Does a Venture-Backed CEO Get Fired?

SaaStr

Most SaaS CEOs don’t truly get fired. As you can see here , the vast majority of public SaaS companies are in fact run by founder-CEOs.

a16z Podcast: The Creator Economy — NFTs and Beyond

Andreessen Horowitz

In today’s episode of the a16z Podcast, we’re talking about the Creator Economy, and how NFTs (but not just NFTs!) are making it possible for artists, musicians, … The post a16z Podcast: The Creator Economy — NFTs and Beyond appeared first on Andreessen Horowitz.

Supercharging Your Tech Stack with Totango: Streamline Your Workflows

Totango

In this blog series, we discuss different Totango integrations that help to harness the powers of all of your technology platforms into one dynamic system.

Onboarding Projects and Clients? Here are 5 Tips for Success

As a company that has onboarded thousands of clients, users, and projects over the past decade, Aysling has learned a handful of tips to streamline processes. With its award-winning support, they wanted to share their successful onboarding tips with all.

Usage-Based Pricing 2.0

OpenView Labs

Back in November I started writing about why forward-thinking SaaS companies are shifting to usage-based models. While many of the most successful public and private SaaS companies were already usage-based, there wasn’t a clear playbook on the complexities of scaling a usage-based business.

Raising Your First VC Round? 5 Tips to Managing Your VCs Afterwards

SaaStr

A few thoughts if you haven’t raised venture capital before: 1. Remember you have to prove yourself, still. Yes, you got the $$$, and they really can’t get it back, and probably they can’t fire you if they don’t control the board.

Q&A: Surviving Stress in Customer Success

ChurnZero

Customer Success is fueled by customer interaction. Working with people and building relationships brings us joy, fulfillment, and satisfaction – but also stress and exhaustion when navigating difficult conversations, personalities, or past experiences.