Sat.Apr 03, 2021 - Fri.Apr 09, 2021

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The 8 Most Important Conversion Rate Metrics You Should Be Tracking

Neil Patel

There are thousands of conversion rate metrics you could track. But which ones are really important? If your website isn’t hitting its goals, which ones should you pay attention to and work to improve? The sheer number of metrics can be overwhelming, but in this piece, I’ll show you the eight most important conversion rate metrics. Measure and optimize for these, and you’ll start to see an uptick in how well your site does.

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How To Use Content To Generate More Sales

Predictable Revenue

There's a prevalent tendency in business circles to laud the benefits of work-life balance as effective ways to maximize company-wide performance. But the defeating fact is that most organizations still encounter a worrying amount of burnout. The post How To Use Content To Generate More Sales appeared first on Predictable Revenue.

Sales 207
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Best Small Business CRM Software Compared

The Daily Egg

A CRM helps you build and maintain customer relationships while keeping you organized in the process. We researched and tested dozens of the top CRM options for small businesses to find the best. And we believe Bigin is the best option for most. It’s super simple and easy to learn, has all the features you […]. The post Best Small Business CRM Software Compared appeared first on The Daily Egg.

Software 291
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Covid's Impact on Software Sales Efficiency

Tom Tunguz

More than a year after Covid washed over the software ecosystem and the tide ebbs, it’s revealing the impacts on fundamental metrics of public software companies. Sales efficiency is one of those key metrics. Covid altered the way salespeople and marketers engaged their target markets. Travel collapsed, virtual events blossomed, handshakes became Zoom namastes.

Software 292
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Beyond the Basics of A/B Tests: Innovative Experimentation Tactics You Need to Know as a Data or Product Professional

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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3 Things That Make a Good VC Pitch Deck … Great

SaaStr

I try to avoid raw pitches at all at this point. Send me the deck ahead of time, with as much detail as possible. I promise to read it carefully, and have questions. Still, the pitch is part of most processes. Here’s what I love, that I don’t see enough. That make a good pitch and deck … great. A one-slide deck. OK I know this is controversial, but it shouldn’t be.

Cloud 289

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Best Requirements Management Tools

The Daily Egg

Requirements management can get intense if you aren’t proactive about keeping projects under control from the beginning. We spent days going through the most promising requirements management tools to find out which ones were worth your time according to features like agile reporting, views, roadmaps, automation, and level of customization. Our number one pick is Confluence because […].

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Cliniko founder Joel Friedlaender on bringing digital transformation to healthcare

Intercom, Inc.

Joel Friedlaender is the founder of Cliniko , a practice management software for clinics and allied health practitioners to manage their scheduling and booking, patient records, invoicing, and more. When he started the company with his partner about 10 years ago, the healthcare industry felt like it was still stuck in the past, technologically speaking.

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As You Scale, Most Of Your New Revenue May Well Come from Existing Customers

SaaStr

Q: Can the majority of a SaaS company’s revenues come from existing customers? Yes, especially once you are at scale. In fact, as you get bigger, it gets pretty common with bigger deals and in the enterprise. Let’s take some examples: #1. 73% of Salesforce’s new bookings come from its existing customers. A bit more here. #2. UiPath is at $600m ARR now growing 65% a year … and 75% of its new revenue / bookings are from existing customers.

Scaling 285
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Would You Work for This Person?

Tom Tunguz

Would you work for this person? It’s a simple question. It’s one I often ask in reference calls on founding teams. During one of those calls, when I should have been paying attention to the answer, I posed my self a similar question. What is it about a person that would make me leap to work for them? Intellect, ethics, ambition, conviviality, mastery, ethusiasm come to mind.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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The Beginner’s Guide to Website Sitemap

The Daily Egg

Would you ever design a house or a flat without creating a blueprint? Or go on a road trip without a map in your hand? The same logic applies to websites. You shouldn’t start designing a website without creating a sitemap. Think of it as your floor plan that can come in handy whenever you […]. The post The Beginner’s Guide to Website Sitemap appeared first on The Daily Egg.

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How support leaders measure (and improve) the quality of their customer support

Intercom, Inc.

The wider global business scene is finally realizing what many successful companies have known for quite some time now: customer support is the face of your company. At a time when your customer-facing interactions are more impactful than ever, it’s not good enough to provide “good enough” support ; you need to provide high-quality experiences, every time.

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Don’t Confuse Room at the Bottom with Disruption

SaaStr

A few years back, a very wise VC asked me what I thought about a small but scrappy competitor in the space of my last company, Adobe Sign / EchoSign. I told him I didn’t know the company that well, but from what I’d seen, some things might seem appealing. I bet the freemium metrics appeared good, with positive growth and solid conversion rates.

Scale 239
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Digital Wallet vs. Credit Card: What Payment Methods Should You Accept?

FastSpring

Remember when PayPal first came on the scene? Well, you might not because you were probably in high school … or maybe even elementary school. But 2000 was a big year for PayPal. In March of 2000, they hit 1 million users. Then by September of the same year, they reached 5 million users. Well, that was 20 years ago. Now, Elon Musk is going to space, and there are tons of digital wallet options available to online consumers.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Best Outbound Telemarketing Services

The Daily Egg

A telemarketer needs to be able to manage campaigns, follow promising leads, keep track of all their calls, and hopefully close a lot of sales. We spent days analyzing all the different options out there on key criteria like automation features, reporting, and price to ensure only the best made it on our list. The outbound […]. The post Best Outbound Telemarketing Services appeared first on The Daily Egg.

Pricing 195
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How to Become a Top Sales Performer in Any Industry

Nimble - Sales

Top sales performers are very much alike. This prompts a novice sales agent to believe that it’s possible to reverse engineer the success by replicating and nurturing those similar qualities. We actually believe that it is very much correct. It’s a mission possible scenario. Nobody was born a great salesperson; people learn and train for […].

Sales 142
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5 Things That Change Once You Are a Founder-CEO

SaaStr

CEOs often start off as normal people, but then the job after maybe 18 months … rewires your brain. What changes: Your mind thinks about work 24x7x365 — in some fashion. This does not mean being in the office constantly, or not taking vacations. It does mean your mind is constantly thinking of new ideas, how to fix problems, how to recruit new team members, how to update your product, etc.

Startup 227
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a16z Podcast: The Creator Economy — NFTs and Beyond

Andreessen Horowitz

In today’s episode of the a16z Podcast, we’re talking about the Creator Economy, and how NFTs (but not just NFTs!) are making it possible for artists, musicians, … The post a16z Podcast: The Creator Economy — NFTs and Beyond appeared first on Andreessen Horowitz.

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Driving Growth, Customer Satisfaction, and Retention through Usage-Based Pricing

As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.

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The Beginner’s Guide to DNS

The Daily Egg

DNS—short for Domain Name System—can feel intimidating. More so if you’re not from an IT or technical background. However, it’s something you must reacquaint yourself with if you’re a website owner. DNS is a system that lets you connect to websites by matching human-readable domain names (like crazyegg.com) with the unique ID of the hosting […].

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25 Marketing Books You Should Be Reading

Neil Patel

Regardless of how seasoned a marketer you are, you can always benefit from the wisdom of those who have walked similar professional routes. A good way to learn from seasoned professionals is to check out some of the books they’ve written about different facets of marketing. Often, these books offer philosophical approaches that apply to circumstances far beyond the realm of marketing, while simultaneously providing insight into some of the most successful campaigns of our time.

Marketing 128
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Raising Your First VC Round? 5 Tips to Managing Your VCs Afterwards

SaaStr

A few thoughts if you haven’t raised venture capital before: 1. Remember you have to prove yourself, still. Yes, you got the $$$, and they really can’t get it back, and probably they can’t fire you if they don’t control the board. But remember your VCs barely know you, and they just wrote a big check (for them) most likely. You still have to prove yourself as (x) a great visionary, (y) someone able to recruit and retain a great team, and (z) a careful custodian of the investors

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The Market for User Research Platforms

Andreessen Horowitz

As more and more B2B companies become product-led, how quickly and precisely a company identifies new customer needs and ships product ultimately determines its success. To develop product ideas faster and get shorter time to MVP (minimum viable product), companies … The post The Market for User Research Platforms appeared first on Andreessen Horowitz.

Marketing 126
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Addressing Top Enterprise Challenges in Generative AI with DataRobot

The buzz around generative AI shows no sign of abating in the foreseeable future. Enterprise interest in the technology is high, and the market is expected to gain momentum as organizations move from prototypes to actual project deployments. Ultimately, the market will demand an extensive ecosystem, and tools will need to streamline data and model utilization and management across multiple environments.

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Supercharging Your Tech Stack with Totango: Streamline Your Workflows

Totango

In this blog series, we discuss different Totango integrations that help to harness the powers of all of your technology platforms into one dynamic system. The Totango API provides a full customer 360 view and helps improve your team’s efficiency so you can take your customer success to the next level. . This article explores Totango’s workflow integrations including Segment and Zapier, but these are just a few of the ways you can automate and streamline your workflows with Totango.

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How to Use LinkedIn Insights in an Actionable Way

Neil Patel

What is an insight? According to Merriam-Webster , it’s the “power or act of seeing into something.” LinkedIn Insights gives you the ability to see information about who follows you, engages with your content, or may be of interest to you as a lead or new hire. Whether you’re hiring, promoting, or putting together marketing strategies, LinkedIn Insights can help you make the most of an already powerful business platform.

Scale 125
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Are You Getting More Competitive, Or Less Competitive? Hitting the Plan Might Not Be Enough

SaaStr

There’s a metric the very top founders track quitely, but ruthlessly, that I find other founders either don’t track, or sort of hide from. That’s % of marketshare. And importantly, if it’s growing, or shrinking. Why does it matter? Well, your growth or lack thereof of market share is the #1 sign of potential decay in your product.

Azure 205
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On Supercities, Economic Growth, and Income Inequality in a Post-COVID World

Andreessen Horowitz

The pandemic has been devastating in many ways — from total number of deaths (in the U.S. alone, topping half a million — exceeding the number of deaths across World Wars I and II and Vietnam combined) to devastating economic … The post On Supercities, Economic Growth, and Income Inequality in a Post-COVID World appeared first on Andreessen Horowitz.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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5 Tips For Choosing The Best Domain Name For Your Startup

OnStartups

The following is a guest post by Joe Uddeme the founder of Name Experts. Joe started the company 12 years ago and specializes in complex domain, purchases and sales. I’m a client of Joe and have used him for a number of domain purchases -- but am otherwise not affiliated. I do not make any money should you use Joe’s company. I just found his expertise useful so I am sharing it with the OnStartups community.

Startup 117
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The Marketer’s Guide to Instagram

Neil Patel

As the leading photo-sharing app on the market, Instagram has a singular hold on its diverse group of users. With over 500 million users logging onto the platform daily, Instagram’s popularity is unquestionable. How then can marketers reach this massive group of users? Through Instagram marketing. Soon you’ll be ready to launch campaigns like a pro and build a lasting community to support your products and brand.

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Microsoft: Bosses Are Doing Better Than Their Teams During Work-from-Home

SaaStr

There’s an exercise I’ve quietly done for about 6 months. Every time I talk to a top CEO, founder or VC over a Zoom catch-up, I first ask them, “How are you doing, 1-10? Overall?” They aren’t used to the question, but after pausing, most have done pretty well during Covid. It’s not that anyone wanted a pandemic, or the disruption.

Cloud 199