The Goldilocks Zone of SaaS Metrics
Point Nine Land
JULY 12, 2021
What’s an OK churn rate [conversion rate, ARPA,…]? Hint: It depends. The Goldilocks Zone around a star is the region where the temperature is “just right” for liquid water. Founders often ask me questions like: What is an OK churn rate? How does our conversion rate compare to other startups?