Sat.Sep 12, 2015 - Fri.Sep 18, 2015

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Vertical SaaS Startups Require Different Go To Market than Horizontal SaaS Companies

Tom Tunguz

Vertical SaaS requires a different go-to-market than horizontal SaaS companies. Vertical software companies, a recent important trend in SaaS startups, pursue customers only in a particular industry. They trade a more narrow customer base and consequent reduction in market size for a competitive advantage in that market segment. The most salient example, Veeva, sells software to the largest life sciences companies, which are subject to a unique regulatory regime in their sales processes.

Startup 102
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The 7 deadly fundraising sins that could kill your startup

CloseSaaS

Here's the recording of a webinar we did on the seven deadly sins of fundraising. This was my 40 minute webinar, followed by a Q&A. This webinar is more than 1 hour long, so you can either set aside some time to watch it or download our 1-page the fast-action guide.

Startup 52
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Do Vertical SaaS Companies Benefit from Higher Sales Efficiency?

Tom Tunguz

When writing the post Vertical SaaS Startups Require Different Go To Market Than Horizontal SaaS Companies , I realized that there is a perception on my part and perhaps more broadly that vertical SaaS companies enjoy greater sales efficiencies than horizontal SaaS companies. After all, vertical SaaS companies target a smaller number of potential buyers.

SaaS 100