Sat.Aug 18, 2012 - Fri.Aug 24, 2012

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On negotiation

Tom Tunguz

We negotiate every day in almost every conversation and exchange, whether it’s rescheduling a flight, asking for a product return or responding to a term sheet. I’ve been reading Getting More , a book by Stuart Diamond, who trains the military, Google and many others on negotiation. Everyone should read it. This book is set apart because it recognizes the nature of relationships, emotion and human nature, forgoing concepts like ZOPA and BATNA.

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How much is a social media click worth?

Tom Tunguz

How much is a social media click worth compared to a email click or a search click for an eCommerce site? Monetate, makers of optimization software for eCommerce landing pages released data answering this question. Channel. Conversion Rates. AOV. CPC Relative Worth. Email. 4.25%. 90.4. $1.000. Search. 2.49%. 82.72. $0.536. Social. 0.59%. 64.19. $0.0986.

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The most important question a startup can ask

Tom Tunguz

At the center of every startup is a secret. A secret is not an unknown. Rather, it’s something just not widely believed to be achievable or feasible. In other words, it’s an insight. Exploiting that secret should be the aim of every entrepreneur. Leveraging the secret means disruption and ultimately success. The genesis of every secret is the word why.

Startup 100
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Segmenting the SaaS Market for Sales

Tom Tunguz

Developing a sales strategy is critical for software-as-a-service (SaaS) startups. The first step in developing a sales strategy is to build a robust market segmentation. I’ve used data from the US Census to develop a segmentation that reveals some surprising facts about the SMB market and may help inform your startup’s sales strategy. Chart 1: 98% of businesses in the US employ fewer than 100 people. 98% of businesses in the US employ between 1 to 4 people.

Marketing 100
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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Segmenting the SaaS Market for Sales

Tom Tunguz

Developing a sales strategy is critical for software-as-a-service (SaaS) startups. The first step in developing a sales strategy is to build a robust market segmentation. I’ve used data from the US Census to develop a segmentation that reveals some surprising facts about the SMB market and may help inform your startup’s sales strategy. Chart 1: 98% of businesses in the US employ fewer than 100 people. 98% of businesses in the US employ between 1 to 4 people.

Marketing 100

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All Great Managers are Alike

Tom Tunguz

Hollywood and Silicon Valley often seems worlds apart. While movie making and startup building may always be very different endeavors, great managers use the same techniques in every discipline to empower their teams, hire the right people, and change the world. Over the weekend, I watched Woody Allen: A Documentary which profiles the great director through the words of his actors, editors and producers.

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The Freemium Game Plan

Tom Tunguz

I love freemium businesses. I have met with many of them, work with one and if I were to start one, this would be my game plan, the characteristics of the product, market, distribution channels, conversion point and team. Product Characteristics. The existing solutions are either email and spreadsheets or software architected before the turn of the century.

Mobile 100