Sat.Oct 17, 2015 - Fri.Oct 23, 2015

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What sucks about fundraising

The Angel VC

Last week I wrote a post titled “What makes fundraising so stressful?” and asked founders to tell me which parts of the fundraising process suck. As of this writing, about 110 founders have completed the Typeform survey. The results are very interesting, and in some cases shocking. More on that below, but let’s start with the responses to the first question: “Your optionality is an illusion” More than 60 founders took the time to answer the additional free-form question (“What else has stressed

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SaaS Office Hours with Kenny van Zant

Tom Tunguz

On November 4, SaaS Office Hours at Redpoint will welcome Kenny van Zant , former COO of Asana and Chief Product Strategist at Solarwinds, a $4.1B market cap maker of infrastructure software. Kenny is renowned for pioneering the flywheel sales model that propelled Solarwinds to a $150M company profitably. Unlike traditional sales models, the flywheel sales model requires sales people to close business only from existing users.

SaaS 108
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Sell it, baby! - Pioneers Festival 2015 startup sales talk

CloseSaaS

You might have seen Steli’s crash course on sales hacking and deal closing from the Pioneers Festival 2013. In 2014, he laid out the inner game of hustling. This year, he wants everyone to stop f **g around and learn how to sell it!

Startup 52
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The 3 Priorities Marketers are Currently Neglecting

ReSci

Marketers are taking too much time looking at spreadsheets, combing through customer data, and mapping out multiple lifecycle campaigns. It's easy to get lost in data and forget about the things that really drive customers to your brand. Here are the three…. The post The 3 Priorities Marketers are Currently Neglecting appeared first on ReSci.

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Beyond the Basics of A/B Tests: Innovative Experimentation Tactics You Need to Know as a Data or Product Professional

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Five Words of Wisdom from SaaS Office Hours with Bill Macaitis

Tom Tunguz

Last night, at our inaugural event, SaaS Office Hours welcomed Bill Macaitis , CMO of Slack, former CMO of Zendesk and former SVP of Online Marketing and Operations at Salesforce. Having worked in three hypergrowth companies, Bill is an expert in building massively successful marketing teams. These are the five kernels of wisdom I learned last night.

Scale 100

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Using Vaporware to Validate a Product Idea and Generate Demand for Your Startup

Tom Tunguz

In 1964, IBM announced a mainframe computer family called the System 360. The mainframe wouldn’t ship for another three years, but the announcement reduced the mainframe sales of their competitor , Control Data Corporation, sufficiently to warrant an FBI investigation. And so a new marketing technique was born. To be clear, there are many different forms of vaporware.

Startup 100
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Why you need to call your churning customers (and how to do it right)

CloseSaaS

It’s hard to confront failure. When your customer cancels, the last thing you want to do is talk to them.

Churn 52