SaaStr
FEBRUARY 11, 2020
Aaron Ross discusses inbound and outbound sales and how to integrate Sales and Marketing Teams to re-ignite growth. Learn why it is difficult to have accurate and trustworthy outbound dashboards and how to clean up and educate your clients. Want to see more content like this? Join us at SaaStr Annual 2020. Aaron Ross | CO-CEO @ Predictablerevenue.com.
SaaSX
FEBRUARY 11, 2020
The 2010s saw some of the biggest advances in software to date. From Dev expanding into ops and QA , to the massive global impact of the smartphone and beyond – the 2010s changed the world forever. And for the better! In 2020, your data has never been safer or easier to use, emerging trends have never been more exciting, and we’ve never been more connected to the people around us.
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Cobloom
FEBRUARY 10, 2020
Whether you're trying to accelerate your lead generation or send your conversion rates sky-high , the success of your SaaS product relies on your understanding of a single person: the buyer. To get to the heart of the pains, problems and passions that drive buyers towards to your product, you need to learn as much about your buyer as possible. Thankfully, there are 4 actionable strategies you can use for defining and refining your SaaS product's buyer persona.
InsightSquared
FEBRUARY 11, 2020
Unlike in the movie Field of Dreams, when it comes to CRM, year after year, users have proven, “if you build it, they won’t necessarily come.”. The Customer Relationship Management (CRM) market is massive—expected to reach more than $80 billion in revenues by 2025 [1]. And yet despite all the investment, it’s a tool that’s failing sales. A tool that B2B organizations constantly struggle to get maximum value out of.
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
Tom Tunguz
FEBRUARY 8, 2020
“Basketball can be modeled as two-biased random walks. Each team has a probability. Each team has a probability of scoring each trip down the court…this model suggests a strategy: stronger teams should speed up the game to create more possessions.” If you shoot more accurately, then more possessions over time creates a greater delta in the final score.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Chart Mogul
FEBRUARY 11, 2020
'Customer Onboarding' is an umbrella term that's often used to describe the entire process that users go through when they start their journey as a customer of your product or service. The onboarding experience can define the ongoing relationship your customer has with the product. In other words: It's critical. Think back to the last time you tried to add a new habit to your life.
Totango
FEBRUARY 11, 2020
Adoption is a stage in a journey, not a point in time. It is the process of continuing to derive ever-more value from your products and services. This experience of value is critical to the health of your customer relationship, so you need a customer success adoption plan. What is Adoption? Breaking down the customer journey into modular stages sta helps to operationalize customer success strategies.
ProfitWell
FEBRUARY 12, 2020
Let’s say you’re a fan of video games, and you just bought the latest Xbox. But, what’s the point in owning an Xbox without a controller and a few games? It would just be a hunk of metal, some wires, and plastic. Knowing this, you spend an extra few hundred bucks on your favorite video games and enough controllers to play them with your friends. Little did you know, there’s a pricing strategy hard at play—captive product pricing.
The Daily Egg
FEBRUARY 11, 2020
We’d love to work with every team, but we know our platform isn’t for everyone. Here, we compare Crazy Egg, Hotjar, and Fullstory to help you find the right tool. The post Crazy Egg vs. Hotjar vs. FullStory: A Comprehensive Comparison (Plus Who Each Tool Is Best Suited for) appeared first on The Daily Egg.
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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.
Intercom, Inc.
FEBRUARY 11, 2020
It happens every day. A company you bought something from months ago sends you an email with three immortal words: “We Miss You”. These messages feel icky because the sentiment is belated and insincere. Deep down we know that the business doesn’t really miss us. The business doesn’t know our sparkling personality or understand our unique contribution to the community – the business just misses our money.
Tom Tunguz
FEBRUARY 11, 2020
Next Friday, February 21, SaaS Office Hours at Redpoint welcomes Lisa Lawson. Lisa built the channel program at Optimizely, the leading AB testing platform. Lisa also lleads the channel practice for SaaS Sales Management, the leading bootcamp for SaaS sales leaders. Developing channel and partner programs is a capital efficient way of growing SaaS companies.
SaaStr
FEBRUARY 11, 2020
Q: How much money do you need to be an angel investor? You can dabble, but to do it right , you’d want to have at least $5m+ total to invest in all assets. So that you can do $500k-$1m in your angel investments. Why? Angel investing is risky, and. To do it right, you probably need to do 30–50 deals. Fewer, your odds of hitting the 1 big deal, the 1 unicorn, to make up for the losses goes way, way down.
Predictable Revenue
FEBRUARY 13, 2020
Throughout the webinar, Aaron and Collin discuss what needs to happen industry-wide to get things back on track, and to change the industry in 2020 to bring the SMB Outbound SDR model back to life. The post Is The SDR Model Broken? appeared first on Predictable Revenue.
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Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.
Intercom, Inc.
FEBRUARY 13, 2020
For many, the very mention of the word “automation” can trigger fears of lost jobs (at best) or an imminent robot takeover (at worst). Thankfully, no such Armageddon is on the horizon. Instead, we’re entering an exciting new moment in marketing where AI tools not only have the ability to free up humans to do the best work of their careers, they are helping companies reach their customers in a highly personal and engaging way.
Groove HQ
FEBRUARY 12, 2020
KPI reports used to take me 2 hours a week to prepare. Now I do it in 5 minutes. These Google Data Studio examples will show you how. Not long ago, we had a manual, spreadsheet-based KPI reporting process. Every week, I would manually review numerous tabs across a couple of Google Sheets files, compile […]. The post Google Data Studio Examples: These 5 Reports Save Me a Full Day of Work Every Month appeared first on Groove Blog.
SaaStr
FEBRUARY 8, 2020
We have 300+ incredible speakers at 2020 SaaStrAnnual.com on March 10-11-12, really the very best in SaaS. And that’s great. But you know what’s even better? The mentors. We have 100s for you. 1:1, 1:4, 1:8, 1:20 mentorship opportunities and workshops. Join us. And meet someone that just might change your life. A snapshot of 60 of them you can meet at Annual: Jully Kim, Zendesk , Director of Engineering Programs.
Predictable Revenue
FEBRUARY 11, 2020
A company's most valuable asset is its people. It’s something we all inherently know, but we pay lip service to it more than we actually take action on it. One of the best ways to stay ahead of the turnover trends stirring worldwide is to offer incentives to your team – and these incentives don't always have to be a higher commission. The post Non-monetary Incentives to Motivate Your Sales Team appeared first on Predictable Revenue.
As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.
Neil Patel
FEBRUARY 11, 2020
Just like any marketer, we all fear what we can’t control. And sadly, for years, a lot of our future is being determined by algorithms. From social sites to search engines… they all have algorithms. Heck, you even have to deal with them with things like email. When you send marketing emails, you can bet that there is a good chance that they will end up in the “Promotions tab.” Now sometimes these algorithms do adjust in your favor, but we all know that’s rare in the long run.
Andreessen Horowitz
FEBRUARY 10, 2020
0/ There is a dazzling amount of inconsistency in what GTM (go-to-market) metrics are presented at board meetings of early stage B2B (business to business) companies. Here is my hit list of the most important, and why: 1/ CARR – … The post 11 Key GTM Metrics for B2B Startups appeared first on Andreessen Horowitz.
SaaStr
FEBRUARY 11, 2020
Q: What are some of the most overlooked details or challenges when integrating two companies post-acquisition? I can make a long list of challenges and overlooked details in acquisitions, but I think they all stem from 1 issue: not being honest about what things will look like in 24 months: Does the CEO really want to stay? If not, just staying for an earn-out may be OK, but it’s not the same as wanting to stay.
FastSpring
FEBRUARY 11, 2020
The shine of distributing an app quickly wears off when developers realize that stores like Google Play and Apple Store take a chunk of the profits. And it’s not a small chunk—it’s 30%. The hefty price tag has developers to look for alternative solutions. The good news for developers like you is, there are ways to distribute your app without having to share the revenue with mainstream channels.
Advertiser: Data Robot
The buzz around generative AI shows no sign of abating in the foreseeable future. Enterprise interest in the technology is high, and the market is expected to gain momentum as organizations move from prototypes to actual project deployments. Ultimately, the market will demand an extensive ecosystem, and tools will need to streamline data and model utilization and management across multiple environments.
Totango
FEBRUARY 14, 2020
Talk of customer success (CS) abounds in today’s customer-centered economy. It’s vital, as it is the CS team that works with customers after that critical first sale and keeps them coming back for more. Customer success and marketing are typically two distinct teams that do not seem to be directly connected, but in fact, the more effectively the two collaborate, the more successful your customers—and your enterprise—will ultimately be.
IT World
FEBRUARY 12, 2020
Oracle Wednesday staked its claim in the data science platform space with the availability of the Oracle Cloud Data Science Platform. The platform, built on the foundation of DataScience.com acquired by Oracle in 2018, is geared for teams of data scientists working collaboratively. Its capabilities include shared projects, model catalogs, team security policies, reproducibility, and auditability. [ Stay on budget with these 6 cloud cost management tips , learn the 5 fundamentals of effective clo
SaaStr
FEBRUARY 11, 2020
Q: Can I raise a series A round twice? You can. But you need to be super transparent about it. There are plenty of “A-1” rounds out there, and Series “B” rounds that really are a second A round. I.e., a round at the same price as last time. It’s a flag for investors, no doubt. Every investor hopes for perfect, linear progress across rounds. But many top start-ups also go through different patches and time periods.
SaaS Metrics
FEBRUARY 13, 2020
Businesses seeking a competitive advantage often underestimate the unexpected places it can come from. A user-friendly website or app that works smoothly regardless of the location of the customer is one such example of a competitive advantage. Staying ahead of the competition by taking advantage of modern technologies has become a necessity rather than being a luxury only large businesses could afford.
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If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.
FastSpring
FEBRUARY 13, 2020
A SaaS pricing page does more than attach a price tag to your products. If it’s done right, a pricing page can tell a story of your products and give prospects an insight into what they can gain by purchasing them. However, the real success of a pricing page is channeling the right message to your customers psychologically. Is the layout of the page leading them to a sale, and are your value of your products being communicated effectively?
Nimble - Sales
FEBRUARY 14, 2020
This Valentine’s Day, everyone is trying to brainstorm ways to engage in more meaningful relationships with those they care about the most. We’re not trying to get mushy, here. We’re strictly talking about the relationship between business owners and their customers. In order to get in the spirit, we asked 25 friends of Nimble to […]. The post 25 Experts Share Their Tips on Winning the Hearts of Your Customers in 2020 appeared first on Nimble Blog.
SaaStr
FEBRUARY 14, 2020
Q: What is the typical timeline for selling a company? For both my start-ups as a founder, the timeline was 5 years. And also 60 days. What I mean is, in both cases, we “met” the acquirer (public companies) about 5 years before we were acquired. That gave them a chance to meet up, learn about us, and see us grow into the valuations. And when the timing was right (for different reasons) — the actual transactions took about 60 days from “We’d interested in build / buy / partner” to a signed purc
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