Sat.Jan 05, 2019 - Fri.Jan 11, 2019

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How I Increased My Website Traffic by 80% in 6 Months [Case Study]

The Daily Egg

Let’s face it: Your website traffic has an indirect impact on the profits of your business. Poor traffic generation will typically lead to poor conversions. And as we know, poor conversions generate low revenue, leaving your business with little to no profit. The major misconception about generating website traffic is that you need to create […] The post How I Increased My Website Traffic by 80% in 6 Months [Case Study] appeared first on The Daily Egg.

Revenue 277
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How to align marketing and sales to increase revenue with expert coach and consultant Jeff Davis

Predictable Revenue

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Jeff Davis, Founder, Keynote Speaker, and Coach at the JD2 Consulting Group. The post How to align marketing and sales to increase revenue with expert coach and consultant Jeff Davis appeared first on Predictable Revenue.

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Your Company is a Product Used By Your Employees

Tom Tunguz

In their book, It Doesn’t Have to Be Crazy at Work , Jason Fried and David Heinemeier Hansson, the founders of 37Signals share how they’ve built and run their very successful company Basecamp. There’s a novel idea in the book: your company is a product used by its employees. [W]hen you think of the company as a product, you ask different questions: Do people who work here know how to use the company?

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Why Diversity and Inclusion matter to every SaaS business

SaaStock

In December of last year, we attended the first ever SaaS E[quality] unconference, organised by the Women’s Work Institute and held in Toronto, Canada. In a room of about 100 D&I champions and leaders, we had a day of fascinating stories, provocative ideas and discussions around Diversity and inclusion challenges in SaaS. On the day after the conference, we sat down for a chat with the founders of the Women’s Work Institute, Kristen Liesch and Anna Dewar Gully to hear their thoughts from all

SaaS 160
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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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The recipe for growth as a designer

Intercom, Inc.

Picture this: You’re a designer with a handful of years experience under your belt. You’ve cut your teeth on a few big launches and earned your stripes as a solid “mid level” product designer. Like many designers, you’re curious and ambitious. You look to the future and ask yourself, where do I want to be this time next year? What about in five years?

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Why Share Repurchases Create Large Opportunity Costs for Early Stage Startups

Tom Tunguz

In the public stock market, share repurchases/buybacks have reached more than $1 trillion in 2018 , a historic high. As the amount of private capital increases, share repurchases in startups are popping up. Typically, they are a very inefficient use of capital. A share repurchase occurs when the company uses cash on its balance sheet to buy shares from an existing shareholder, typically an employee or an early investor.

Startup 139
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5 strategies to become a great SaaS CEO

SaaStock

On the day before the official program of SaaStock18 began, we hosted 8 bootcamps around Dublin as part of SaaS.City, our 1-day accelerator. One of the most popular bootcamps on the day covered the art of being a great SaaS CEO. The room was filled with 50 CEOs from across Europe — plus some from the US, India, and Saudi Arabia. The challenges they had were everything from hiring, translating company vision to the team, and retaining great people, all the way to making better decisions as compan

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The year of breaking past human limits

Intercom, Inc.

We’ve reached a point in the digital era where customers not only seek, but expect personal communication from businesses. Don’t get left behind. It doesn’t matter if you’re an early-stage startup with three employees or a publicly listed company with 1,000, customers have come to expect fast and highly relevant interactions with businesses. As our CEO and co-founder Eoghan McCabe put it last fall at The Next Chapter, the only way to achieve this is by embracing automation technologies thoughtfu

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Building Your Sales Enablement Technology Stack

Sales Enablement, SaaS and Growth

One of the most significant trends over the past decade has been the explosion in the number of companies in the software as a service (SaaS) industry. Today, there’s SaaS products to support virtually every business function, and increasingly for specific segments too. Several forces have combined to make this a reality - chief among them is the mass migration to cloud computing from on-premise software, and the fact that it’s never been easier, quicker or cheaper to launch a SaaS company.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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7 Marketing Mistakes That Nearly Broke Me… Literally

Neil Patel

When you look at me, what do you see? Someone who is a marketer… maybe even an entrepreneur. As you may already know, I’ve co-founded a handful of companies. I’ve received a handful of awards from people like President Obama and the United Nations. And I am a New York Times bestselling author. The list keeps going on and on. In other words, most people see me as successful.

Marketing 111
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Canada Electronic Funds Transfer

Agile Payments

Canada Electronic Funds Transfer processing options are scarce compared to the ACH processing providers available in the United States. Options are limited because of the small number of banks that run the payments sphere. This makes it difficult to gain access to Canada EFT processing.Utilizing a canada electronic funds transfer allows Canadian businesses to debit checking accounts for one-time or recurring payments.

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New horizons: How to move your life for your career

Intercom, Inc.

When we think of our dream career, and by extension our dream life, we rarely picture jumping into the unknown to attain it. We seldom imagine replacing the comfortable life we already have with an entirely new, unfamiliar environment. That is even more true when you have a family to think about, too. And yet, just last year, that’s exactly what I found myself doing, moving my family and embarking on a new chapter of life with Intercom in Dublin.

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TBM success stories: Improving the value of IT

IT World

CIOs are turning to financial analytics to automate technology business management (TBM), a framework for aligning the value of IT services with the cost to produce them.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Understanding The True Cost Of Ecommerce Downtime

FastSpring

Ecommerce downtime can cost your business a lot more than money. Opportunity, productivity, brand perception, and SEO damage are just a few examples of collateral your brand could suffer in the wake of an outage. With commerce moving steadily toward an almost entirely digital experience, a minute’s downtime is a minute too long. Whether you’re selling software, SaaS, or digital products, your online store needs to have processes in place to ensure that you’re operational around the clock––and av

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Is a Free Trial Always Better Than a Demo?

Cobloom

Which offer will be most likely to motivate your potential customers to engage with you: a free trial or a demo? It’s generally accepted that for your software as a service product a free trial is always preferable to a demonstration. It provides the prospect with the freedom to use the tool in their own time, at their own pace, and experience real value first-hand before making their purchase decision.

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Millennial Men With No Degrees: Come Work in Sales

Sales Hacker

For those of us reading the business and financial news regularly, you’ll start to notice two common threads: that millennials work differently than other generations and often have a hard time integrating into the workforce, and that most sales teams need more quality people. In fact, a recent Bloomberg article tracked statistics that tell us that millennial men just aren’t in the workforce at the rates we would expect based on historical statistics.

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5 Sneaky Reasons You’re Losing Customers (despite your best intentions)

Chart Mogul

Struggling with churn? Guest blogger and ChartMogul friend, Kristen DeCosta from Churn Buster, discusses some of the lesser-known reasons companies lose customers and what to do about it. Kristen DeCosta is the Growth Lead at Churn Buster. She is dedicated to educating companies and founders on the importance of customer retention and the dangers of ignoring churn of all types. .

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Driving Growth, Customer Satisfaction, and Retention through Usage-Based Pricing

As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.

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Ecommerce Terms You Need To Know To Manage Your Digital Business

FastSpring

Marketers sure are good at jargon, aren’t they? We love talking about our KPIs, ROI, and margins. But when it comes to digital businesses where all transactions and fulfillment take place online, there’s a whole new set of terms you need to know in order to keep up. Not only do you have to know general business and accounting concepts, but you need to understand online marketing, coding, and conversion terms to monitor and grow your business.

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4 Features Your Digital Customer Engagement Platform Must Have

Totango

At its core, customer success is simple: take care of your customers and they’ll take care of your business. Nurture relationships, and not only will customers receive excellent service and well-supported products, but your enterprise will be financially healthy in the long-run. Customers will see the value in their purchase, and you’ll grow a more valuable brand.

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B2B Sales Hacks: Interview with a Thought Leader Anthony Iannarino

Teamgate

Anthony Iannarino is an international speaker, bestselling author of two books, and a sales leader. Anthony graduated from Capital University with a summa cum laude dual major in Political Science and English Literature. He then attended Capital University Law School on the Dean’s Academic Scholarship. He also attended Harvard Business School, completing their Owner President Manager Executive Education program.

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Payment Facilitation Problems: What you should know about potential funding issues

Agile Payments

Payment Facilitation Problems: What you should know about potential funding issues.

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Addressing Top Enterprise Challenges in Generative AI with DataRobot

The buzz around generative AI shows no sign of abating in the foreseeable future. Enterprise interest in the technology is high, and the market is expected to gain momentum as organizations move from prototypes to actual project deployments. Ultimately, the market will demand an extensive ecosystem, and tools will need to streamline data and model utilization and management across multiple environments.

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The Complete Guide to Setting Up an Online Store

FastSpring

You have an amazing idea. You’ve done tons of research and development, and now you’re ready to start selling your product. That means setting up an online store. Suddenly, all that product development sounds like the easy part, right? But don’t worry; there are tons of tools and services to help you set up an online store that’s perfect for your digital business.

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7 Elements of Insanely Persuasive Sales Demos

Sales Hacker

What if your demo skills were so sharp, your income grew on autopilot? In this free training, we’re revealing the exact, step by step process to make demos your new secret sales weapon. The post 7 Elements of Insanely Persuasive Sales Demos appeared first on Sales Hacker.

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How to Beat the Average Churn Rate for Subscription Service Enterprises

Totango

When you’re selling subscription services, how do you measure customer success? Most subscription-based enterprises look at “churn rates,” or the percentage of customers who cancel their subscription every year. It’s a simple way to check out the health of your business, and see if you’re meeting your growth goals. And if you’re operating in the highly competitive subscription-based B2B industry, it’s an especially important number.

Churn 54
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19 strategies, tactics, and tips on how to launch a product in 2023

CloseSaaS

As a founder, there’s nothing more exciting (and stressful) than launching a product. You’ve sat back for a few rounds, watched the game get played, and now you’ve got a winning hand and are ready to go all in.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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The Benefits of Social Listening for Digital Businesses

FastSpring

For many businesses, social media is a key channel for customer engagement and brand building. If we exclude the influence of viral posts, why do some businesses appear to have a more robust social media presence than others? Here’s the truth, social media management is only half the battle. The top brands go beyond just monitoring their social media channels and engaging with customers in one-off instances.

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Podcast: How to Grow and Exit a Company You Find on Craigslist, an Interview with Colin Engstrom

Divestopedia

Great businesses can come from unusual places. Being able to capitalize on them and grow them is what will set you apart from other entrepeneurs if you're looking to make a decent profit. Learn how here.

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#SaaS: Performance versus Brand Marketing at Early Stage

Point Nine Land

Most marketing tactics (content, social media, events, etc.) can be approached from the performance or the branding angle. For example, if you approach content marketing with performance in mind, you’ll focus heavily on tracking keyword rankings, traffic growth, conversion funnels (what content converts, how, where) and create content accordingly. But you can also approach content marketing from a branding perspective and focus more on “awareness”: the emphasis is not on lead and revenue generat