Navint
JUNE 25, 2019
Jeff Wissink shares what Navint has found to be the secret to establishing value-based subscription pricing, and it may surprise you. Whenever we work with clients on their recurring revenue businesses, the topic of subscription pricing inevitability comes up. What is the right price to maximize revenue, attract new customers, or reduce subscription churn?
SaaStr
JUNE 23, 2019
I remember the first customer I lost due to not showing up in person. They were a Fortune 50 customer. We did a CSAT survey, and every user loved us. The implementation was flawless. There were zero issues. And … we lost them at renewal. Our buyer was kind enough to call us and explain why. “Well, your competitor was in the office last week, and just convinced us that …” Ugh.
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Ryan Berg
JUNE 26, 2019
What’s really working in SaaS content marketing in 2019? I wanted to go beyond best practices, and look at how the fastest growing SaaS companies are using content right now. I analyzed 15,729 pieces of content from the fastest growing SaaS start-ups and uncovered: The 12 most common content types, and which types generated the most backlinks (there was a pretty big gap here, with the most linked.
Incredo
JUNE 25, 2019
Do you love free stuff? Imagine that you can visit a sports complex for free but you are allowed to do it only twice a month, only for 3 hours in total and you have access to the swimming pool and cardio & strength classes only. That free is always available but you would like to spend more time there, have access to the wellness area as well and visit there more often.
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
The Daily Egg
JUNE 27, 2019
People talk all the time about the need to be a data-driven company and to use scientific decision-making at work. This is why so many companies conduct website tests like A/B and multivariate (MVT) tests. However, these are by no means the only testing methods available to marketers and UX designers. These tests tend to […] The post Should You Pay People To Test Out Your Website?
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Intercom, Inc.
JUNE 26, 2019
There’s a lot of content and advice about giving presentations out there. Some of it’s really useful, some of it not at all. Intercom has been holding events for years now, from large scale World Tours to more intimate Building Intercom events, with our founders, leaders and teammates delivering acclaimed talks on everything from building software to scaling your customer support team.
Incredo
JUNE 25, 2019
Do you love free stuff? Imagine that you can visit a sports complex for free but you are allowed to do it only twice a month, only for 3 hours in total and you have access to the swimming pool and cardio & strength classes only. That free is always available but you would like to spend more time there, have access to the wellness area as well and visit there more often.
The Daily Egg
JUNE 26, 2019
Thanks for Making Crazy Egg a Shopify App Store Staff Pick! In honor of Crazy Egg being listed as a Shopify Staff Pick from June 26 – July 3, we thought we’d take some time to share what the Crazy Egg community has learned about building an excellent business on Shopify. If you’re interested in […] The post Tips and Insights from People Who’ve Built Successful Shopify Stores appeared first on The Daily Egg.
Predictable Revenue
JUNE 27, 2019
Strategy Advice from Up & Coming Sales Leader Nicolas Marchais. Lessons Learned on his Quest to Scale his Sales Team to 25 Reps in just Three Years. The post How to build a killer outbound sales team and avoid some common mistakes along the way with Aaron Ross appeared first on Predictable Revenue.
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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.
SaaStr
JUNE 24, 2019
It’s complicated. Having a “good exit” is a special thing. You will make some money, perhaps even life-changing money. It will prove you can do it. It will Level You Up in the hierarchy of founders. You will have beaten the odds, and be a “winner”. But as time goes by, you may see it all differently. You may see you only get so many at-bats. At least most of us only have so many.
Intercom, Inc.
JUNE 25, 2019
When building product at Intercom, we move fast so that we can deliver value to our customers and validate our solutions to their problems as early on as possible. As a result of this fast pace, we sometimes need to circle back to polish past work that can be improved and iterated on. One recent example involved an accessibility issue in the “quick reply” buttons in our Messenger – a seemingly small detail in its own right, but one that we were able to revisit and improve to ensure we met the hi
Nimble - Sales
JUNE 27, 2019
Today, smart organizations are taking advantage of social CRM technologies to quickly identify and qualify prospects to move them into sophisticated nurture and marketing campaigns. CRM is no longer an expensive and complicated solution for the big guys. Industry leaders like Nimble are leading the pack for the small agile businesses looking to leverage CRM. […].
Predictable Revenue
JUNE 24, 2019
We'll discuss how the obsession with perfecting the Marketing Qualified Lead and the inside sales model has led to CQL(Conversation Qualified Leads), and to Drift using bots instead of traditional SDR's. We'll also cover the three main principles for governing day to day sales operations and Zendesk's sales stages! The post How to perfect sales operations: part 6 of Predictable Revenue’s outbound sales learnings from 2018 appeared first on Predictable Revenue.
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SaaStr
JUNE 27, 2019
It is better for a very long time to let the customer buy how they are most comfortable buying. This removes friction from the sales process, leading to a higher and faster close rate. Let’s take a look at Zoom. Zoom is growing > 100% at $500m in ARR, in an already well established space. It may be the most successful SMB-focused app of our current generation.
Intercom, Inc.
JUNE 24, 2019
Nimble - Sales
JUNE 25, 2019
What specific steps do you take to promote your brand? Facebook, Twitter, Instagram, Pinterest, and other platforms hold huge potential for brand promotion. Some branding campaigns are completely built around Instagram. You probably noticed influencers promoting fitness clothes, apps, restaurants, and all kinds of brands on that network. Businesses use social media to build brand […].
Andreessen Horowitz
JUNE 28, 2019
A lot in technology — and venture — happens in decades. New cycles of technology come and go, including some secular shifts; a new generation of founders matures; and so much more changes.
As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.
SaaStr
JUNE 27, 2019
There are plenty of folks to hire, but there’s a basic suite of VPs you’ll need to add on the way from $0.1m to $10m in ARR: Marketing, Sales, Customer Success, Product and Engineering. Here’s my suggestion of the optimimum timing and sequencing: What Order Should You Hire Your Management Team In? | SaaStr. Once you have even $1m in ARR, you are really ready for all these VPs if you can find them.
Sales Hacker
JUNE 28, 2019
It’s pretty easy to find marketing applications for Twitter, but what about sales applications for the little blue bird? Are there any — besides the fluffy and non-specific things, like “engage with leads,” that we hear about all the time? Actually, yes! Twitter can be a very powerful nurturing tool for lead prospecting. And we thought there should be a fluff-free process you could implement to use Twitter to connect with prospects at a higher rate.
Nimble - Sales
JUNE 24, 2019
Any business owner struggles to promote their company on a limited budget. Online marketing can be a solution here as it requires fewer investments compared to traditional strategies and helps quickly reach new audiences. In this article, we will tell you about 25 proven online marketing strategies for small business. So, let’s get started. About […].
FastSpring
JUNE 27, 2019
A customer-centric approach is necessary for any thriving business. Not only does it support revenue goals, but it also influences employee satisfaction which can have an impact on overall company performance. In fact, 73% of employees report their job is more meaningful at companies where customer satisfaction is a key priority. The success of our customers is central to our culture at FastSpring.
Advertiser: Data Robot
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SaaStr
JUNE 27, 2019
Erica has led New Relic through massive growth, scaling the company’s enterprise business 10x since she joined the business pre-IPO. Growing a company’s revenues, customer base, team, process, and product doesn’t just happen without major work and strategy. Erica will share the five critical steps (and some lessons learned along the way) for scaling in the enterprise.
ProfitWell
JUNE 27, 2019
From CRM software to coffee beans, shaving blades to designer gowns, recurring billing is the lifeline for every subscription business. It’s easy to see why—automatic charges for subscriptions are simple and convenient for customers and predictable and sustainable for companies. Though recurring billing is appealing to everyone, it isn’t without its drawbacks.
Nimble - Sales
JUNE 26, 2019
Microsoft Inspire 2019 offers community members more opportunities than ever before to network and cultivate relationships with the people who can have a significant impact on their success. As we kick our Microsoft Inspire prep into high gear, we wanted to share the process we’ve used to secure back-to-back meetings throughout the conference and highlight […].
FastSpring
JUNE 28, 2019
When companies look at strategies to scale their business there’s almost always a prevalent focus on customer acquisition. Businesses are always on the lookout for ways to expand their user base, attract new customers, and generate new leads. The common trend among all these tactics is a huge focus on the new, so much so that your existing customer base can quickly become an afterthought.
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If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.
SaaStr
JUNE 26, 2019
It’s simplest probably to tie the commission payments to the quotas. If reps have monthly quotas, pay them monthly. If they have quarterly quotas, pay them quarterly. At the end of the day, most SaaS start-ups: start off paying monthly, but sometimes / often only once cash is actually received ; and. move to quarterly once they are at scale. Later, once you have 20–2000 sales reps, a Sales Ops department, good modeling software, etc. … you’ll end up likely with both a fair amount of complexity i
Point Nine Land
JUNE 25, 2019
[link] Two weeks ago we released the 2019 edition of our (in)famous SaaS Funding Napkin. If you were in Paris to attend SaaStr Europa, went to our CTO meetup , or joined us for our Café Hours , you might be holding one in your hands already (unless you’ve used it to dry your tears ). Everyone else can download a free digital copy or request the real thing on www.saasnapkin.com.
Teamgate
JUNE 23, 2019
In this competitive market, companies need to find new ways to attract the right customers and talent. While finding your audience is always a big step, having a strong group of employees might just be the most important way to find success today. It’s not enough to simply put up a want ad online or in the newspaper. Those days are long gone. This article will show the role of marketing in Human Resources today and how hiring managers can utilize these promotional techniques to attract the best
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