Sat.Jul 25, 2020 - Fri.Jul 31, 2020

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Go-to-Market Motions: How ZoomInfo Responds to Every Lead Within 90 Seconds

OpenView Labs

In horse racing, it’s not uncommon to see a razor-thin margin between first and second place. Take the 2018 Kentucky Derby as an example: Good Magic lost to Justify by just two-and-a-half lengths. That’s a half-second difference. Realizing that there’s such a small gap between good and great can either be terrifying or empowering. At ZoomInfo, it’s what drives us—especially when it comes to our go-to-market strategy.

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Post-COVID trends: How to return to predictable revenue

Predictable Revenue

LinkedIn research and extensive reports on the impact of COVID-19 on the sales pipeline, demonstrates some of the ways that companies can evolve. The post Post-COVID trends: How to return to predictable revenue appeared first on Predictable Revenue.

Trends 239
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Growth+Sales: The New Era of Enterprise Go-to-Market

Andreessen Horowitz

Most recent macro trends – cloud compute, social, mobile, crypto, AI – that have reshaped the technology landscape are rooted in new technical capabilities or pushing the frontier of product form factors. Another shock to the system is emerging today, … The post Growth+Sales: The New Era of Enterprise Go-to-Market appeared first on Andreessen Horowitz.

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How to Recruit a Marketing Team with Great Product Marketing and Demand Generation Abilities

Tom Tunguz

Marketing has many disciplines. Bill Macaitis counts nine. Gabe Larsen enumerates more. Howeve you may count and divide marketing skills, marketing is the team with the broadest mandate of different techniques to master. To handle this complexity, some startups have split the role under two leaders: a head of product marketing and a head of demand generation.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Are We Due for a SaaSacre?

Kellblog

I was playing around on the enterprise comps [1] section of Meritech ‘s website today and a few of the charts I found caught my attention. Here’s the first one, which shows the progression of the EV/NTM revenue multiple [2] for a set of 50+ high-growth SaaS companies over the past 15 or so years [3]. While the green line (equity-value-weighted [4]) is most dramatic, the one I gravitate to is the blue line: the median EV/NTM revenue multiple.

More Trending

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The Peloton Pivot

ProfitWell

Good Better Best is a weekly deep dive on pricing and packaging strategies written by Rob Litterst , who helps head up our pricing team. Each issue features analysis of a specific packaging case study readable in 5-10 minutes. A new direction for the Apple of Fitness. When you hear Peloton, you probably think of this: Which makes sense. Equipment, namely their exercise bike, has been the primary focus of Peloton's branding and marketing efforts to date.

Pricing 52
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Storytelling is great, but is it enough?

Intercom, Inc.

The notion of storytelling has pervaded the marketing world as of late. Companies work to unlock the story of their brand , to tell the story of their target customers, use data to tell stories about their industry or provide further insights. The word has popped up in job descriptions: rather than writers and editors, companies hunt for storytellers who can bring their content to life ( Microsoft even has a chief storyteller ).

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The Friends You’ll Lose. And The Ones You’ll Gain.

SaaStr

Being a CEO changes you. Not at first. The first year or two are a lot like “before”, just more intense. Now it’s all on your back, and your shoulders. But over time, your brain does get rewired. You get focused. And as part of that change, you will lose friends on many levels if you build a successful start-up. One tough part of that is if you co-found a company with friends, it’s likely one of them won’t go the distance.

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Best Contact Management Software

The Daily Egg

Want to jump straight to the answer? The best contact management software are Salesforce Essentials and Insightly. In sales, your customers are your lifeblood. After all, a business without customers is just a hobby. That’s why you need to invest into a good contact management software. It helps you keep track of all of your […]. The post Best Contact Management Software appeared first on The Daily Egg.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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The Five Important Trends in Data, and the One Megatrend Powering Them All

Tom Tunguz

Yesterday, Dremio hosted the Subsurface Conference , the first conference on cloud data lakes. More than 5000 people registered, and more than 2500 attended. If one had doubts that cloud data lakes are a strategic area for many in the data ecosystem, those figures should quash them. I delivered a presentation at the end of the day that I’ll share here.

Trends 319
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Building a sales team: What you need to get right early on with Zach Barney

Predictable Revenue

The benefits of thinking about sales growth early on, and the decisions CEOs and sales leaders need to make to get growth right from the get-go. The post Building a sales team: What you need to get right early on with Zach Barney appeared first on Predictable Revenue.

Sales 207
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Behind the Round with SaaStr:  Chorus.ai Raises $45 Million

SaaStr

Tom Taulli. Behind the Round with SaaStr: Chorus.ai Raises $45 Million. This week Chorus announced its Series C round for $45 million, which was led by Georgian Partners. This brings the total amount raised at $85.2 million. Founded in 2015, Chorus operates a SaaS platform that provides valuable insights from conversations – say with calls, video conferences and emails — for revenue teams.

Scale 340
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Clearbit’s VP of Customer Success on turning economic headwinds into a growth opportunity

Intercom, Inc.

First, as the economy is buffeted by turbulent seas, companies must batten down the hatches and devote their time and attention to their current customers. Then, because budgets and resources are undoubtedly restricted, they must learn how to do more – with less. Automation has become a colossal aid for accomplishing both. Unlike previous financial downturns, businesses have more access than ever to technology that can put their data to work.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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How to Find Your Target Audience

Neil Patel

When I first started out in marketing, I thought traffic was everything. I wanted to be as big as companies like HubSpot. Just look at the image above and you’ll see how many visitors they are getting. They generate 29.61 million visitors a month from 11.74 million people. And those visitors produce roughly 10 billion dollars of market cap. Now, let’s look at NeilPatel.com.

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16 Minutes on the News #37: GPT-3, Beyond the Hype

Andreessen Horowitz

In this special “2x” explainer episode of 16 Minutes — where we talk about what’s in the news, and where we are on the long arc of various tech trends — we cover all the buzz around GPT-3, the pre-trained … The post 16 Minutes on the News #37: GPT-3, Beyond the Hype appeared first on Andreessen Horowitz.

Trends 144
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Day 1: Who Should Be CEO? A Checklist.

SaaStr

SaaStr has now passed 10,000+ pieces of content, and we’ve somewhat gone on a journey from the early days of a SaaS company, through the growth phases, to the Unstoppable phase, and now has time has gone on, even to the Decacorn phase ?? We’re not quite done with that journey but if you’ll forgive me going back in time, I wanted to address an interesting question at Day 1: Who Should Be CEO?

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(Guide) How to Choose & Customize a Landing Page Template

Unbounce

Let’s say you’re the owner of a boutique soap store and you’re taking your business online. (Hey, in 2020, you wouldn’t be the only one.). You’ve already got a simple website, but you wanna run promotions to really lather up some business. So, you get to work on your marketing campaign. You come up with an irresistible offer. You spend your lunch hours building an email list of existing and potential customers.

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Driving Growth, Customer Satisfaction, and Retention through Usage-Based Pricing

As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.

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4 Ways to Speed Up New SaaS User Onboarding

Totango

Customer retention is critical to success in today’s customer-centric economy. Onboarding sets the stage for customer retention by beginning a positive long-term relationship between you and your customer. For SaaS companies especially, the speed and ease with which your customers can progress through new user onboarding will act as the first indicators of how smooth their use of your product will be going forward.

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How to Secure User Credentials on Multi Tenant SaaS applications

Frontegg

In the previous post, we dealt with the persistence of the JWT tokens. We went over how to maintain a secure session with the in-memory approach and the use of http-only tokens for the refresh operation. But how did we get to a state where the user is able to authenticate in the first place? How did the user reach a state where he can login? In other words: how do we securely save users on the DB, enabling the user to set his own password, etc?

SaaS 115
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Atlassian and AWS Say: “Maybe Worry a Little Bit”

SaaStr

These are crazy times. The economy has contracted at a record rate of -33%. Yet, the Cloud is on fire during Work-and-Do-Everything-Possible-from-Home. Shopify grew 100% at $3 billion in ARR. Zoom is growing at rates we’ve never seen before in SaaS and Cloud. And Morgan Stanley has predicted Cloud penetration will be pulled forward 5+ years or more.

AWS 286
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Do You Trust Twitter Enough To Subscribe?

Zuora

Are you a Twitter user? Congratulations! Not only are you making the company around $50 a year from its advertising […]. The post Do You Trust Twitter Enough To Subscribe? appeared first on Zuora.

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Addressing Top Enterprise Challenges in Generative AI with DataRobot

The buzz around generative AI shows no sign of abating in the foreseeable future. Enterprise interest in the technology is high, and the market is expected to gain momentum as organizations move from prototypes to actual project deployments. Ultimately, the market will demand an extensive ecosystem, and tools will need to streamline data and model utilization and management across multiple environments.

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Proactive Stakeholder Engagement – Key Strategies During Covid-19 From Lucid and Totango

Totango

As virtual teams and remote engagement become the norm for Customer Success teams, staying on top of customer needs and expectations is becoming more challenging. In particular, correctly identifying, engaging, and managing your key stakeholders is critical to driving adoption, minimizing risk, and ensuring long term relationship success. Yesterday, Totango hosted our third CXO series event for Customer Success executives.

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Fintech pursues Gen Z; How COVID-19 hit big banks; New credit builder products; and more

Andreessen Horowitz

This first appeared in the monthly a16z fintech newsletter. Subscribe to stay on top of the latest fintech news. . IN THIS EDITION. Fintech makes a play for Gen Z. What Rocket Mortgage can teach us about the future of. … The post Fintech pursues Gen Z; How COVID-19 hit big banks; New credit builder products; and more appeared first on Andreessen Horowitz.

Banking 108
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How Do I Structure My First 1-25 Sales Reps?

SaaStr

Q: What is a typical organizational structure for a SaaS startup with sales reps? A rough structure from 1–25 sales reps: Early days: CEO acts as VP of Sales. CEO hires 2 reps, in the beginning, each barely pays for themselves, but by months 4–6 they are able to close 3x-5x their total compensation. Once 2+ reps can do 3x-5x their comp, the model gets pretty efficient.

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The Greatest Competitive Advantage You’ll Ever Know: Mental Health

Sales Hacker

Sellers are three times more likely to struggle with mental health symptoms than the average American. 2 in 5 sellers struggled with mental health in 2019, and these numbers were from last year. What do you think that means for sellers now that the national average is 33% ? Much of this is due to the nature of our profession, but it’s made worse because most sellers today operate in toxic work environments.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Improve Your Customer Relations: 4 Best CRM Practices That Work

Teamgate

Tools that can boost conversion rates by 300%, sales by 29%, productivity by 34%—yes, these are powers of customer relationship management (CRM) systems. A technology that is the cornerstone in customer relationship marketing provides a helping hand for most sales and customer support teams. Still, a proper CRM system can assist in all the departments, including marketing, logistics, IT, finance, or other employees—better internal communication and increased productivity are just a few among man

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The New Back Office: A Conversation with Megan Murray of eMoney & Fidelity

Zuora

Our ongoing CFO series continues with an interview with Megan Murray, Head of Finance at eMoney, a financial planning platform […]. The post The New Back Office: A Conversation with Megan Murray of eMoney & Fidelity appeared first on Zuora.

Finance 96
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SaaStr Enterprise is LIVE! Watch it here

SaaStr

Watch Track 1 & 2 Live on Youtube. All times are in Pacific Time Zone. 7:00 – 7:50AM. Track 1. 5 Insights for Consumerization of the Enterprise. Scott Belsky. CPO, EVP – Creative Cloud. Adobe. [link]. 8 :00 – 8:50AM. Track 1 . What’s Changed Since March 15 The Cloud at Hyperspeed. The World in Flux. Rob Bernshteyn. Chairman and CEO.