Tom Tunguz
MAY 23, 2017
In January 2010, Andrew Parker wrote a post called the Spawn of Craigslist. Andrew identified companies that had built businesses by unbundling Craigslist. The vacation rentals link gave rise to AirBnB and HomeAway. Etsy dominated the arts and crafts for sale. This same unbundling is occurring to Excel. Microsoft Office has more than 1 billion users globally.
Sales Enablement, SaaS and Growth
MAY 22, 2017
I lead sales enablement for HubSpot out of Dublin, Ireland and my role encompasses sales content, sales training, deal support and sales productivity. While my attention is laser focussed on helping our sales organisation hit quota, lately I’ve been thinking about how HubSpot’s partner marketing and sales agencies, of which there are more than 3,400 can sell sales enablement as a monthly recurring service.
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Brian Balfour
MAY 24, 2017
Growth is still an emerging discipline, and not everyone has a structured growth team within their org. But, let’s say you get to start from scratch and build the ideal growth team. What people and roles would you start with? Andrew Chen and I recently sat down to look at a few configurations to consider as you're scaling up a team around growth. We've broken up the conversation into three videos, with notes below each video.
CloseSaaS
MAY 24, 2017
When your car has an alignment issue, it’s difficult to stay on course. The same is true for your company. If everyone isn’t working toward a common goal—if one tire is tilted even slightly—you might just end up in a ditch.
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
Tom Tunguz
MAY 21, 2017
In Bias Against Creativity , a team of researchers at Cornell discuss the bias against creativity they revealed in their study. Originally published in 2010, the article resurfaced yesterday on Hacker News. It raises the question of how to evaluate creative ideas and how to engender internal incentives to support creativity. From the Cornell paper: People often reject creative ideas even when espousing creativity as a desired goal.
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ReSci
MAY 23, 2017
Being a Digital Marketer, you’re probably already using customer segmentation for your email campaigns. You know that the more relevant your customers feel you are, the more likely they are to reward you with their business. Even today, the focus on customer segmentation is exploding. If. The post Customer Segmentation 101: Drive “Superhuman” Revenue with Email appeared first on ReSci.
CloseSaaS
MAY 22, 2017
I’m not gonna lie: I’m a great salesperson. Humbleness aside, I've pretty much always been. But as long as we’re being honest, I’ve got a confession, too: I was a terrible sales manager.
Tom Tunguz
MAY 25, 2017
When I was taught Michael Porter’s value chain analysis , I learned to analyze at the industry level. A beer supplier sells to wholesaler sells to distributor sales to retailers sells to customer. But as I went back last night and reread Porter’s Competitive Strategy, I was surprised to learn that Porter’s intended value chain analysis to be used also at the business unit and at the company level.
Network World
MAY 25, 2017
I was recently invited to participate on a panel at a major IT conference, where questions from the audience provided an interesting window into the top issues that networking professionals are dealing with as part of their organizations’ digital transformation. Every enterprise, it seems, is planning a cloud strategy. On closer inspection, most are already using the cloud in the form SaaS ERP and CRM applications like Salesforce, NetSuite, etc.
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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.
Network World
MAY 22, 2017
Steve Ballmer's latest hobby, USAfacts.org , cast a spotlight on the effectiveness of local, state and federal governments when it launched in April. Its easy-to-read dashboards allow ordinary citizens to compare government's performance of its core missions with spending at all levels. In a roundabout way, that's made the former Microsoft CEO something of an evangelist for companies like SAP, which has released a new cloud service to help public sector organizations manage their spending.
Network World
MAY 22, 2017
Steve Ballmer's latest hobby, USAfacts.org , cast a spotlight on the effectiveness of local, state and federal governments when it launched in April. Its easy-to-read dashboards allow ordinary citizens to compare government's performance of its core missions with spending at all levels. In a roundabout way, that's made the former Microsoft CEO something of an evangelist for companies like SAP, which has released a new cloud service to help public sector organizations manage their spending.
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