Sat.Jan 10, 2015 - Fri.Jan 16, 2015

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Announcing our investment in ChartMogul

The Angel VC

The big guy who's lifting Nick is Michael Hansen, Zendesk's first employee and a co-investor in ChartMogul As reported by TechCrunch, we’ve led a seed round in ChartMogul. We’re thrilled about the investment. The decision to invest in ChartMogul , which has developed an analytics solution for subscription businesses, was a very easy one. Here’s why: 1) ChartMogul was founded by Nick Franklin, an early Zendesk employee.

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Are SaaS Startups Less Profitable than they Used to Be?

Tom Tunguz

We’ve seen a sudden decline in SaaS pricing. In the past 3 years, the median Average Revenue by Customer of SaaS companies going public has dropped by about 70%. But has the shift towards smaller customers, shorter and faster sales cycles created less profitable businesses? Not at all. The chart above shows the gross margin trends of public SaaS companies broken down by their ACV (average customer value).

Startup 100
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Will they buy it? (Lean Startup Ignite talk)

CloseSaaS

We already posted the recording of my Lean Startup Conference keynote, so here's my LSC14 Ingnite talk. Brutally abbreviated because of technical issues that affected their scheduling, but this means you'll get the essence of lean sales, highly condensed, in just 4 minutes and 44 seconds.

Startup 52
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Two essentials for SaaS marketing

Practical Advice on SaaS marketing

If you're marketing a software-as-a-service (SaaS) solution, where should you start? It's obviously something SaaS companies about to bring their solution to market for the first time should be thinking about. But established SaaS companies should be asking a similar question: Do we have the basics in place? Most companies should have two essential items in place as the foundation for their customer acquisition efforts: a value proposition & messages document a customer acquisition plan.

Marketing 113
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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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What's table stakes in SaaS, anno 2015

The Angel VC

Yesterday I shot off a Tweetstorm about some important developments that I'm observing in the SaaS world as we're entering 2015. While a Tweetstorm is a nice way of gently breaking the 140 character limit, I thought it would make sense to follow-up with a blog post. The point that I made was that most of the tactics which smart SaaS entrepreneurs developed around 2007-2009 – inbound marketing, conversion optimization, lifecycle marketing, etc. – and which gave them a competitive edge at that tim

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The senior sales hire that will DESTROY your startup

CloseSaaS

You’ll believe this salesperson to be your startup’s savior. He’s got an incredible Rolodex and 30 years of relevant industry experience. Let’s call him Charlie Charlatan.

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The Rising Table Stakes in SaaS

Tom Tunguz

Christoph Janz , one of the best seed stage SaaS investors, published a great tweetstorm on the state of the SaaS ecosystem yesterday. I’ve copied it below. There’s no excuse for not understanding your metrics, for not providing great customer service, for not understanding the role of customer success, for not doing intelligent lifecycle marketing, for not doing great content marketing…What was hard and innovative 5 years ago is #tablestakes now.

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My 2 Favorite Gadgets from 2014

Tom Tunguz

These are my two favorite devices from 2014. I use each one on a daily basis and both have changed my life in a meaningful way. Amazon Kindle. In 2014, I slept really poorly. I had trouble falling asleep and when I did, I had chaotic dreams and I was tired when I woke. I thought it was stress. But it turned out to be my Nexus 7 tablet. Before going to sleep, I read for 45 minutes or so each night.

Startup 100
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The Sales Motions of B2C2B Companies

Tom Tunguz

After writing about B2C2B companies last week , I received a lot of great comments about the differences between the B2C2B models, particularly the sales models after a company has acquired the initial Consumers. These are three sales models I’ve observed B2C2B companies use to convert the initial momentum with consumers into dollars. The first sales model is the 2 Phase Sell.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Customer Case Study: Countfire

CloseSaaS

Tell us a little bit about your business? We make Countfire, an app that automates the counting of symbols from PDF construction drawings/blueprints.