Sat.Apr 14, 2012 - Fri.Apr 20, 2012

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SaaS profits: who cares

Practical Advice on SaaS marketing

There's a story about accounting that wouldn't really pass as funny - even by accountants' standards- but it is instructive. A CEO was interviewing two candidates for an accounting position. He provided each with the company's most recent financial data and asked each of them: "What would you report for our company's profit?" The first candidate pored over the numbers, pencil and calculator at hand, carefully constructing an accurate income statement.

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