Practical Advice on SaaS marketing

NOVEMBER 7, 2015

You’d think that as markets became more mature and people already understood what your solution does, it would be easier to promote and sell. Not exactly. It's true that you don’t need to do as much missionary work, educating prospective customers on the basics. Most of them have read enough or seen enough from others in their industry to know what your kind of solution can do.

Marketing 113

Marketing Education Acquisition Interviewing 113

Tom Tunguz

NOVEMBER 11, 2015

As the temperament of the fundraising market shifts, particularly in the later stages, the question of how much a startup should burn will become increasingly important. We’re living in a historic period of very inexpensive venture capital. These cheap dollars have fueled spectacular companies with record-setting growth rates. In such an environment, growth at almost any cost is handsomely rewarded.

Startup 114

Startup SaaS Scale Venture Capital 114

CloseSaaS

NOVEMBER 12, 2015

Want to learn how to fill your sales pipeline with qualified B2B leads, set appointments and close deals? Here's the full recording of our 1 hour B2B cold email course—Steli shares some of his best tips and strategies on using emails to make sales.

B2B 52

B2B Strategy Sales 52

ReSci

NOVEMBER 12, 2015

62% of customers churn immediately after signup, which means once these customers go through the registration process they will not make a purchase. The data science team at Retention Science uses Welcome Purchase Probability to help sort out the good customers from the bad so marketers…. The post Retention Metrics Explained: Lead Scoring, Pt. 2 [RS Labs] appeared first on ReSci.

Retention 40

Retention Metrics Churn Data 40

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Innovation

Tom Tunguz

NOVEMBER 8, 2015

In the last 22 months, there have been 4 $1B+ software IPOs and 3 $1B+ software acquisitions. But compared to 2014, 2015 was a meager year for startups looking to go public or be acquired. The chart above plots the M&A activity over this period. The M&A market halved in activity. In 2014, $11B of disclosed M&A occurred. I’m excluding take-private transactions of public companies like SAP/Concur, Bain/BlueCoat, Oracle/Responsys, etc.

Startup 100

Startup Software Data Acquisition 100

ReSci

NOVEMBER 10, 2015

As the saying goes, you don't get a second chance to make a first impression. This is true for customers too, and it can have a big impact on a business. At Retention Science, we address this problem by predicting, after a customer first signs up, whether he or she will actually turn…. The post Retention Metrics Explained: Lead Scoring, Pt. 1 [RS Labs] appeared first on ReSci.

Retention 40

Retention Metrics Business 40

Tom Tunguz

NOVEMBER 9, 2015

Founded in 2002, the Australian software maker Atlassian is an exceptional company in many regards. But foremost, Atlassian is one of the best examples of flywheel SaaS companies yet. Atlassian counts 1600 employees and sells five products JIRA (bug tracking software), Confluence (project management), HipChat (internal chat/collaboration), BitBucket (code repository) and JIRA Service Desk (help desk software.

Benchmarks 125

Benchmarks Metrics Venture Capital SaaS 125

CloseSaaS

NOVEMBER 9, 2015

According to founder Jay Gibb (@circuitfive [[link] CloudSponge [[link] is a SaaS business responsible for “connecting the world’s address books and creating a single point of integration.” Ever been on a content-sharing site and had to manually input all your friends’ email addresses?

Sales 52

Sales SaaS Business Enterprise 52