Sat.Dec 19, 2015 - Fri.Dec 25, 2015

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The First Rule Of Disruption

OnStartups

Working on a startup? Have a 800 pound gorilla you're trying to disrupt? That's awesome. But here's a tip: Don't talk about disrupting them. The first rule of disruption is: You do not talk about disruption. Why is this so important? Why shouldn't you declare to the world (and the tech press) that you're going after the big kahuna? Doesn't the media love a great David and Goliath story?

article thumbnail

The First Rule Of Disruption

OnStartups

Working on a startup? Have a 800 pound gorilla you're trying to disrupt? That's awesome. But here's a tip: Don't talk about disrupting them. The first rule of disruption is: You do not talk about disruption. Why is this so important? Why shouldn't you declare to the world (and the tech press) that you're going after the big kahuna? Doesn't the media love a great David and Goliath story?