The First Rule Of Disruption
OnStartups
DECEMBER 22, 2015
Working on a startup? Have a 800 pound gorilla you're trying to disrupt? That's awesome. But here's a tip: Don't talk about disrupting them. The first rule of disruption is: You do not talk about disruption. Why is this so important? Why shouldn't you declare to the world (and the tech press) that you're going after the big kahuna? Doesn't the media love a great David and Goliath story?
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