Sat.Dec 25, 2021 - Fri.Dec 31, 2021

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How to Build a Customer Centric Roadmap for Your SaaS Product

Totango

Knowing how to build a customer-centric roadmap helps you align your product development with what your clients truly want. This promotes customer satisfaction, benefiting your clients and bringing your business higher retention rates and upsell revenue. In this blog, we’ll look at the keys to building a customer-centric roadmap. First, we’ll consider why being customer-centric with your product development is so important in today’s digitized economy.

SaaS 98
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How to Protect Your Website from Hackers and Data Breaches

Neil Patel

The number of website data breaches is steadily growing. Statista data shows the number of U.S. breaches rose from 662 to more than a thousand in recent years. Some industries like government and healthcare have been particularly affected. For instance, recent data by Verizon shows data breaches in the healthcare industry increased by 58 percent. You may be thinking, “What is a website data breach exactly, and should I be worried?”.

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It Was an IPO-a-Day in 2021. We’ve Never Seen That Before

SaaStr

The Wall Street Journal had a great summary of IPOs in 2021 and before. One of the top takeaways is the sheet rate of IPO creation. Much as Unicorn creation more than doubled in 2021, so did IPOs: There’s a lot you can read into this: * First, it’s good IPOs grew as quickly as Unicorns were minted , more or less. A top liquidity worry we should all have is if there won’t be enough IPO demand for the ~1000 Unicorns we already have (with far more to follow).

Cloud 276
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Five Predictions for 2022

Tom Tunguz

Every year I make a list of predictions and score last year’s predictions. 2021 marked the second year of COVID and like other crises, the pandemic accelerated change, especially in technology pushing many technologies like SaaS, video conferencing, crypto/web3 deeper into the Perez deployment cycle. Here are my predictions for 2022: Web3 consumer products go fully mainstream with more than 35% of Americans, about 100m people, engaging with them by 2023.

Scale 256
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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Kellblog Predictions for 2022

Kellblog

Well it’s time for my annual predictions post, a series now in its eighth year. Before diving in, let me remind readers that I do these predictions in the spirit of fun, they are not business or investment advice, and that all of my usual disclaimers and terms apply. I’m starting to believe that the value of this series is more about the chosen topics than the predictions themselves because my formula for creating these posts is to select interesting topics that I want to ponder, r

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The Secrets to Scaling Zapier to 500 Employees from Employees Themselves with Wade Foster, Co-founder & CEO at Zapier (Podcast 510 and Video)

SaaStr

Zapier grew from a small SaaS startup to a company with over 500 employees over a decade. Want to know how they did it? . Wade Foster, Co-Founder and CEO, shares secrets from 20 of the earliest employees at the company. The employee names and numbers in which they are listed below correlate to the order in which they joined the Zapier team. Here’s the advice they had to offer on scaling your SaaS company.

Scale 307
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My Favorite Books of 2021

Tom Tunguz

These are my favorite books from this year. The Future of Money. I’m waist deep in this compendium of financial history that traces money from the first paper currency issued by Kublai Khan to modern day crypto. The Future of Money is great so far, but I’m running out of time to finish it before 2022, so it might not truly belong on this list!

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26 time-saving tips for the Chrome Android browser

IT World

Mobile web browsing is all about finding what you need quickly and with as little hassle as possible — well, in theory, anyway. In the real world, the act of surfing sites from your smartphone is often anything but efficient. From sites that have not-so-friendly mobile interfaces to browser commands that take far too many steps to execute, hopping around the World Wide Internuts from a handheld device can frequently leave something to be desired.

Mobile 119
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Using the Google Search Trends 2021 Report to Generate Content Ideas

Neil Patel

As marketers, we’re constantly attuned to Google’s ever-changing algorithm, keeping an eye toward shifts in prioritization and SERPs. Google is pretty good at equipping users (and businesses) with information about what it considers important by providing resources like their search engine optimization (SEO) guides and the annual Search Trends report.

Trends 115
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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Inbound or Outbound Sales? The Answer is Yes

SaaStr

There’s a meme, a CommonThink, among certain segments that Outbound Sales is Bad, or at least, a Little Unseemly. And maybe a lot bit Old School. That we’re in a new world of sales, a new Product-Led world, where leads come in, prospects can try and learn before they even talk to a human, and then sometimes,, a sales rep thoughtfully answers questions, models business process change, and helps them decide how and why, and if, to buy.

Sales 286
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Mark-to-Market Rounds - What Will Your Startup's Strategy Be?

Tom Tunguz

Ten years ago, startups pulled capital from the capital markets. A startup raised money, executed for 12-24 months then sought more capital on Sand Hill, flaunting milestones to justify a higher valuation. Today, a global investor base pre-emptively shoehorns dollars into the most attractive startups, saturating the balance sheet with cash every six to nine months.

Startup 242
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5 Ways Customer Success Leaders are Fighting Burnout

Totango

Burnout is a dangerous and costly condition that should not be taken lightly. If you’ve noticed any signs of burnout within your team, it’s important to take action immediately to prevent any long-term consequences to the health of your employees as well as to your organization. Check out these five tips for how to fight burnout and keep your customer success team healthy and effective. . 5 Ways to Fight Burnout.

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Personalized Advertising and How to Use it in Paid Search

Neil Patel

Personalized advertising is not a new concept. In fact, it’s been around for years and has become more sophisticated as technology has evolved. What used to be considered as spammy or intrusive marketing techniques are now commonplace with personalized advertising. The benefits of using personalized ads can’t be ignored either. Personalized ads offer higher click-through rates, lower cost per acquisition (CPA) , and provide a better customer experience because they will see exactly w

AI Search 114
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People, Passion & Perfection: The Key Ingredients for an Awesome Product

Need help launching innovative software quickly? Dive into "People, Passion, and Perfection" and unlock the secrets to building excellent products in the digital age. Fast-track your journey with Tech Accelerator: Agile and Cloud-Native for flexibility & scalability AI-powered innovation for faster results Quality at every step for a flawless user experience See real impact across industries: Healthcare: Empower patients and medical professionals with intuitive solutions Education: Transform cla

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Dear SaaStr: What’s the #1 Most Important Thing To Look For In Your First Sales Rep?

SaaStr

The #1 most important criterion for your first 2 reps is: would you buy from her? Leads are too precious in the early days, your brand is non-existent, and everything is quirky and undocumented. Later, this is the wrong criterion. Later, you’ll need all sorts of reps, and beyond that, you’ll have so many customers and so many different types of customers that what you would buy isn’t representative of the sales process anymore.

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Top 10 Shopify Merchant Pain Points and App Ideas to Solve Them

Baremetrics

Shopify has overtaken Amazon as the leading home of ecommerce. Its platform and support are unrivaled, making it the best place to launch an ecommerce shop. However, that doesn’t mean that Shopify merchants don’t have pain points. In fact, Shopify would be the first to admit that Shopify merchant pain points still exist. But one company can only do so much.

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How to Fight Excessive Customer Churn: 4 Winning Strategies

Totango

Knowing how to fight customer churn is critical for keeping SaaS business models sustainable. The more customers you lose to churn, the more you have to invest in new customer acquisition to maintain your revenue, and the harder it becomes to grow your business. On the other hand, the more customers you can retain, the more revenue you gain from new customers you acquire, and the more your profit margins grow.

Churn 96
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4 Useful Google Podcasts Manager Features

Neil Patel

What’s the hottest piece of content right now? Podcasts. Currently, there are over two million podcasts and more than 48 million episodes waiting for your ears to devour. It’s incredible growth considering there were only 500,000 podcasts in 2018. That’s not all. There’s considerable brand awareness and buying power on podcasts.

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Driving Growth, Customer Satisfaction, and Retention through Usage-Based Pricing

As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.

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Be Honest: How Easy Is It To Really Switch to Your App?

SaaStr

When you ask customers to switch from an existing vendor to you …. Do you offer to do ALL the work? The migration? The implementation? The integrations? The data mapping? If not, imagine all the friction you could remove if you did. — Jason BeKind Lemkin 2⃣0⃣2⃣2⃣ (@jasonlk) December 30, 2021. The longer you do SaaS, the more your realize you really can get folks to switch from the competition to you.

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The Art of Upselling: How to Charge More Without Alienating Your User Base

Baremetrics

Nailing the ideal price point for a SaaS product is equal parts art and science. Pricing a SaaS product presents a set of challenges different to that of physical goods. Costs, revenue, and perceived value fluctuate considerably in response to a rapidly changing market. Used to your advantage, market reactivity allows small changes in pricing to greatly affect MRR within a short time window.

Pricing 98
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14 tech luminaries we lost in 2021

IT World

Scientists, engineers, and entrepreneurs often work behind the scenes, garnering less recognition than their creations and companies. But these 14 heroes left lasting legacies that changed the course of history. They invented lights, computers, cars, and media; they founded Adobe, Gartner, Sinclair, and Silicon Valley; they fought for accessibility, freedom of information, and human rights.

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Top 10 a16z Live conversations of 2021

Andreessen Horowitz

In 2021, we launched a16z Live to capture and share live discussions and events featuring, hosted, or co-hosted by a16z. Many of these different discussions and events take place on the social audio/ drop-in chat app Clubhouse, and here we … The post Top 10 a16z Live conversations of 2021 appeared first on Andreessen Horowitz.

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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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Money

SaaStr

After almost 60,000,000 views on Quora, the top #2, #4, #14, and #17 answers are all about how much money CEOs and founders ma ke. And not just “exit” money but salary. Salary is a means to an end for great founders, nothing more. Money matters of course. But it’s not a good enough reason to start a start-up. Basically every start-up almost fails.

Banking 264
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SaaS Marketing – Tips to Empower Your Advertising Approach for Faster Growth!

SaaS Metrics

“I know most people are looking for our “one top tip” or the magical “hack” that got us customers; there really isn’t any one thing. We grew email by email, Skype by Skype, webinar by webinar, and looking back; I can’t distill it down to any one thing.” – Des Traynor SaaS. Read more. The post SaaS Marketing – Tips to Empower Your Advertising Approach for Faster Growth!

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Why are your IT people so miserable? Log4j2itis

IT World

Instead of holiday toasts, do you hear screams and moans from your server room? Are your IT people sobbing inconsolably even when Amazon Web Services (AWS) is running ? Do you walk over sleeping system administrators and developers when you get to the office? If that's happening to you, let me explain what’s happening. Your IT people — a lot of IT people — are suffering from Log4j2itis.

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So You Think You Need A New CRM?

Trujay

So you’ve decided you need a new CRM system to manage your sales, marketing, and services, essentially two key factors: (a) to improve customer relationships, and (b) generate higher revenue. But deciding you need a CRM (Customer Relationship Management) is only the beginning. Next comes the more challenging task: deciding on a new […].

Revenue 66
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10 Red Flags in Integrated Payment Partnerships: Moving Towards a Mutual Benefit

Navigate the complex world of integrated payment partnerships with this essential guide, a treasure trove of insights for software companies. It unveils ten critical red flags to watch out for, from the dangers of hidden fees to the constraints of restrictive contracts. This guide is crucial for identifying potential pitfalls and aligning with the right partners.

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Can an 8-Person StartUp Sell to a CIO? Yes — If You Understand The Social Contract.

SaaStr

When you are getting your SaaS company going, first time founders may sort of Fear the CIO. Or at least, want to stay away. Isn’t it better to go around the CIO, with a sale directly to an operational group within a large company? Sometimes. Aren’t you going to fail whatever SecOps audit the CIO does in the early days? Probably. Isn’t it basically impossible to get the CIO’s attention anyway?

Startup 258
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How to Align your Professional Services and Customer Success Better?

CustomerSuccessBox

Customer Success (CS), although not a new profession, is still a foreign concept to many. Since it’s an evolving industry, some confusion around it is natural. To add to that confusion and complexity, CS roles come in different shapes and sizes like customer managers, customer success associates, etc. The exact job requirements usually vary according to a company’s organizational structure.

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For Hackensack Meridian Health CIO, a year of change

IT World

For Hackensack Meridian Health (HMH), 2021 was a year of big change. The New Jersey healthcare network with 17 hospitals rolled out thousands of Chromebooks to staff to support a rapid shift to remote work for many workers. The deployment was also the first step in a wider project that involved replacing Office 365 with Google Workspace for 40,000 employees and the adoption of Google’s Cloud Platform.