Sat.Dec 25, 2021 - Fri.Dec 31, 2021

How to Build a Customer Centric Roadmap for Your SaaS Product

Totango

Knowing how to build a customer-centric roadmap helps you align your product development with what your clients truly want. This promotes customer satisfaction, benefiting your clients and bringing your business higher retention rates and upsell revenue.

How to Protect Your Website from Hackers and Data Breaches

Neil Patel

The number of website data breaches is steadily growing. Statista data shows the number of U.S. breaches rose from 662 to more than a thousand in recent years. Some industries like government and healthcare have been particularly affected.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

It Was an IPO-a-Day in 2021. We’ve Never Seen That Before

SaaStr

The Wall Street Journal had a great summary of IPOs in 2021 and before. One of the top takeaways is the sheet rate of IPO creation.

Cloud 224

Kellblog Predictions for 2022

Kellblog

Well it’s time for my annual predictions post, a series now in its eighth year. Before diving in, let me remind readers that I do these predictions in the spirit of fun, they are not business or investment advice, and that all of my usual disclaimers and terms apply.

100 Pipeline Plays: The Modern Sales Playbook

For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.

26 time-saving tips for the Chrome Android browser

IT World

Mobile web browsing is all about finding what you need quickly and with as little hassle as possible — well, in theory, anyway. In the real world, the act of surfing sites from your smartphone is often anything but efficient.

More Trending

Inbound or Outbound Sales? The Answer is Yes

SaaStr

There’s a meme, a CommonThink, among certain segments that Outbound Sales is Bad, or at least, a Little Unseemly. And maybe a lot bit Old School.

Sales 234

Top 10 Shopify Merchant Pain Points and App Ideas to Solve Them

Baremetrics

Shopify has overtaken Amazon as the leading home of ecommerce. Its platform and support are unrivaled, making it the best place to launch an ecommerce shop. However, that doesn’t mean that Shopify merchants don’t have pain points.

You can safely ignore Web3

IT World

The tech visionaries are bickering over Web3. Former Twitter CEO Jack Dorsey tweeted last week that the Web3 idea is not a force for democratizing the web, but instead a tool of the venture capitalists. Venture capitalist Marc Andreessen blocked him on Twitter.

How to Fight Excessive Customer Churn: 4 Winning Strategies

Totango

Knowing how to fight customer churn is critical for keeping SaaS business models sustainable. The more customers you lose to churn, the more you have to invest in new customer acquisition to maintain your revenue, and the harder it becomes to grow your business.

Churn 84

Your Guide to Embedded Payments

Right now, the embedded payments conversation can be downright confusing, Filled with terms like payfac, merchant of record, embedded payments, software-led payments––and that's just to name a few––we're here to break it all down to its essentials, and tell you what you really need to understand.

Can an 8-Person StartUp Sell to a CIO? Yes — If You Understand The Social Contract.

SaaStr

When you are getting your SaaS company going, first time founders may sort of Fear the CIO. Or at least, want to stay away. Isn’t it better to go around the CIO, with a sale directly to an operational group within a large company? Sometimes.

The Art of Upselling: How to Charge More Without Alienating Your User Base

Baremetrics

Nailing the ideal price point for a SaaS product is equal parts art and science. Pricing a SaaS product presents a set of challenges different to that of physical goods. Costs, revenue, and perceived value fluctuate considerably in response to a rapidly changing market.

14 tech luminaries we lost in 2021

IT World

Scientists, engineers, and entrepreneurs often work behind the scenes, garnering less recognition than their creations and companies. But these 14 heroes left lasting legacies that changed the course of history. They invented lights, computers, cars, and media; they founded Adobe, Gartner, Sinclair, and Silicon Valley; they fought for accessibility, freedom of information, and human rights.

My Favorite Books of 2021

Tomasz Tunguz

These are my favorite books from this year. The Future of Money. I’m waist deep in this compendium of financial history that traces money from the first paper currency issued by Kublai Khan to modern day crypto. The Future of Money is great so far, but I’m running out of time to finish it before 2022, so it might not truly belong on this list! Words like Loaded Pistols.

The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today's data-driven applications. And they won’t cut it for your end users, your development team, or your business. Learn how 5 companies used embedded analytics to achieve huge returns and greater value than anticipated.

Dear SaaStr: What’s the #1 Most Important Thing To Look For In Your First Sales Rep?

SaaStr

The #1 most important criterion for your first 2 reps is: would you buy from her? Leads are too precious in the early days, your brand is non-existent, and everything is quirky and undocumented. Later, this is the wrong criterion.

Sales 214

Facebook Lead Ads: What They Are and How to Use Them

Neil Patel

It has 2.89 billion monthly active users , a global presence, and a massive influence on consumer buying decisions. What am I talking about? Facebook, of course! Given its broad audience, marketers and businesses can’t afford to ignore Facebook if they want a fresh pool of prospects to target.

Why are your IT people so miserable? Log4j2itis

IT World

Instead of holiday toasts, do you hear screams and moans from your server room? Are your IT people sobbing inconsolably even when Amazon Web Services (AWS) is running ? Do you walk over sleeping system administrators and developers when you get to the office? If that's happening to you, let me explain what’s happening. Your IT people — a lot of IT people — are suffering from Log4j2itis.

Five Predictions for 2022

Tomasz Tunguz

Every year I make a list of predictions and score last year’s predictions. 2021 marked the second year of COVID and like other crises, the pandemic accelerated change, especially in technology pushing many technologies like SaaS, video conferencing, crypto/web3 deeper into the Perez deployment cycle. Here are my predictions for 2022: Web3 consumer products go fully mainstream with more than 35% of Americans, about 100m people, engaging with them by 2023.

Payments 101: A Guide to Who Does What in Payments

Whenever a consumer pays for a good or service the process is quick and easy. But behind the scenes, a massive system continually hums, making that transaction and more than a billion like it possible every day. Here's a guide to who does what in payments.

Be Honest: How Easy Is It To Really Switch to Your App?

SaaStr

When you ask customers to switch from an existing vendor to you …. Do you offer to do ALL the work? The migration? The implementation? The integrations? The data mapping? If not, imagine all the friction you could remove if you did.

Top 10 a16z Live conversations of 2021

Andreessen Horowitz

In 2021, we launched a16z Live to capture and share live discussions and events featuring, hosted, or co-hosted by a16z.

65

For Hackensack Meridian Health CIO, a year of change

IT World

For Hackensack Meridian Health (HMH), 2021 was a year of big change. The New Jersey healthcare network with 17 hospitals rolled out thousands of Chromebooks to staff to support a rapid shift to remote work for many workers. The deployment was also the first step in a wider project that involved replacing Office 365 with Google Workspace for 40,000 employees and the adoption of Google’s Cloud Platform.

SaaS Marketing – Tips to Empower Your Advertising Approach for Faster Growth!

SaaS Metrics

“I know most people are looking for our “one top tip” or the magical “hack” that got us customers; there really isn’t any one thing. We grew email by email, Skype by Skype, webinar by webinar, and looking back; I can’t distill it down to any one thing.” – Des Traynor SaaS. Read more. The post SaaS Marketing – Tips to Empower Your Advertising Approach for Faster Growth! first appeared on SaaS Metrics. Blog SaaS Marketing

Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

Money

SaaStr

After almost 60,000,000 views on Quora, the top #2, #4, #14, and #17 answers are all about how much money CEOs and founders ma ke. And not just “exit” money but salary. Salary is a means to an end for great founders, nothing more. Money matters of course.

Mark-to-Market Rounds - What Will Your Startup's Strategy Be?

Tomasz Tunguz

Ten years ago, startups pulled capital from the capital markets. A startup raised money, executed for 12-24 months then sought more capital on Sand Hill, flaunting milestones to justify a higher valuation. Today, a global investor base pre-emptively shoehorns dollars into the most attractive startups, saturating the balance sheet with cash every six to nine months. I call these mark-to-market rounds. Mark-to-market rounds press private markets closer to public markets in three ways.

Personalized Advertising and How to Use it in Paid Search

Neil Patel

Personalized advertising is not a new concept. In fact, it’s been around for years and has become more sophisticated as technology has evolved. What used to be considered as spammy or intrusive marketing techniques are now commonplace with personalized advertising.

Why a Business Should Have Digital Asset Management

SaaS Metrics

In a modern era where technology is constantly advancing and is more widely available around the world, there are now many things and aspects related to living that are now heavily relying on gadgets, computers, and technology in general.

The Hitchhiker’s Guide to Embedded Analytics – 4 Mission-Critical Steps to Take on Your Analytics Journey

The right analytics capabilities will turn data into valuable insights for your end users. This research-based guide, derived from insights of industry professionals, will allow you to create an optimal strategy for acquiring those capabilities.

Top Posts and Vids of the Week: Intercom, Reprise, Y Combinator, and More!

SaaStr

Top Blog Posts This Week: 12 Things You’ll Look Back On in SaaS … And Regret. FT: Yamini Rangan’s Top Metrics as HubSpot’s New CEO. 6 Key Signs a VP Can’t Scale Beyond $5m-$10m ARR. 5 Interesting Learnings from Samsara at $500,000,000 in ARR.

Vice President of Product

Infinicept

JOB DESCRIPTION Job Title: Vice President of Product Location: Denver or remote The Opportunity: Infinicept is a thriving, innovative, fintech company headquartered in Denver, CO seeking an ambitious, driven, Vice President of Product to join our rapidly growing team.

Using the Google Search Trends 2021 Report to Generate Content Ideas

Neil Patel

As marketers, we’re constantly attuned to Google’s ever-changing algorithm, keeping an eye toward shifts in prioritization and SERPs.