Totango

DECEMBER 29, 2021

Knowing how to build a customer-centric roadmap helps you align your product development with what your clients truly want. This promotes customer satisfaction, benefiting your clients and bringing your business higher retention rates and upsell revenue. In this blog, we’ll look at the keys to building a customer-centric roadmap. First, we’ll consider why being customer-centric with your product development is so important in today’s digitized economy.

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SaaS Retention Customer Success Metrics 99

Neil Patel

DECEMBER 27, 2021

The number of website data breaches is steadily growing. Statista data shows the number of U.S. breaches rose from 662 to more than a thousand in recent years. Some industries like government and healthcare have been particularly affected. For instance, recent data by Verizon shows data breaches in the healthcare industry increased by 58 percent. You may be thinking, “What is a website data breach exactly, and should I be worried?”.

Payment Methods 131

Payment Methods Payment Solutions Data Payment Services 131

SaaStr

DECEMBER 29, 2021

The Wall Street Journal had a great summary of IPOs in 2021 and before. One of the top takeaways is the sheet rate of IPO creation. Much as Unicorn creation more than doubled in 2021, so did IPOs: There’s a lot you can read into this: * First, it’s good IPOs grew as quickly as Unicorns were minted , more or less. A top liquidity worry we should all have is if there won’t be enough IPO demand for the ~1000 Unicorns we already have (with far more to follow).

SaaS 268

SaaS Cloud Revenue Engineering 268

Tom Tunguz

DECEMBER 28, 2021

Every year I make a list of predictions and score last year’s predictions. 2021 marked the second year of COVID and like other crises, the pandemic accelerated change, especially in technology pushing many technologies like SaaS, video conferencing, crypto/web3 deeper into the Perez deployment cycle. Here are my predictions for 2022: Web3 consumer products go fully mainstream with more than 35% of Americans, about 100m people, engaging with them by 2023.

Scale 246

Scale Software Data Software Engineering 246

Speaker: John Mansour - President, Product Management University

You know that sinking feeling. You’ve come up with a winning product strategy, everyone’s on board and energized, and you’re halfway down the path to execution only to have it submarined by something someone convinced your leadership was more strategic! It’s a scenario that’s all too familiar and it exemplifies one of the biggest struggles with individual product strategies.

Strategy

Kellblog

DECEMBER 27, 2021

Well it’s time for my annual predictions post, a series now in its eighth year. Before diving in, let me remind readers that I do these predictions in the spirit of fun, they are not business or investment advice, and that all of my usual disclaimers and terms apply. I’m starting to believe that the value of this series is more about the chosen topics than the predictions themselves because my formula for creating these posts is to select interesting topics that I want to ponder, r

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Sales Hiring Venture Capital Blockchain Enterprise 143

SaaStr

DECEMBER 25, 2021

Zapier grew from a small SaaS startup to a company with over 500 employees over a decade. Want to know how they did it? . Wade Foster, Co-Founder and CEO, shares secrets from 20 of the earliest employees at the company. The employee names and numbers in which they are listed below correlate to the order in which they joined the Zapier team. Here’s the advice they had to offer on scaling your SaaS company.

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Scale Scaling SaaS Startup 290

Tom Tunguz

DECEMBER 29, 2021

These are my favorite books from this year. The Future of Money. I’m waist deep in this compendium of financial history that traces money from the first paper currency issued by Kublai Khan to modern day crypto. The Future of Money is great so far, but I’m running out of time to finish it before 2022, so it might not truly belong on this list!

Government 235

Government Engineering Pricing Finance 235

Neil Patel

DECEMBER 30, 2021

It has 2.89 billion monthly active users , a global presence, and a massive influence on consumer buying decisions. What am I talking about? Facebook, of course! Given its broad audience, marketers and businesses can’t afford to ignore Facebook if they want a fresh pool of prospects to target. However, there’s another reason why you should use Facebook: they provide many innovative tools to help anyone drive more attention to their products and services by targeting specific audiences.

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Advertising Marketing Business Mobile 133

IT World

DECEMBER 28, 2021

Mobile web browsing is all about finding what you need quickly and with as little hassle as possible — well, in theory, anyway. In the real world, the act of surfing sites from your smartphone is often anything but efficient. From sites that have not-so-friendly mobile interfaces to browser commands that take far too many steps to execute, hopping around the World Wide Internuts from a handheld device can frequently leave something to be desired.

Mobile 119

Mobile 119

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Data

SaaStr

DECEMBER 25, 2021

There’s a meme, a CommonThink, among certain segments that Outbound Sales is Bad, or at least, a Little Unseemly. And maybe a lot bit Old School. That we’re in a new world of sales, a new Product-Led world, where leads come in, prospects can try and learn before they even talk to a human, and then sometimes,, a sales rep thoughtfully answers questions, models business process change, and helps them decide how and why, and if, to buy.

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Sales Revenue Enterprise Software 281

Tom Tunguz

DECEMBER 27, 2021

Ten years ago, startups pulled capital from the capital markets. A startup raised money, executed for 12-24 months then sought more capital on Sand Hill, flaunting milestones to justify a higher valuation. Today, a global investor base pre-emptively shoehorns dollars into the most attractive startups, saturating the balance sheet with cash every six to nine months.

Startup 233

Startup Strategy Marketing Entertainment 233

Neil Patel

DECEMBER 28, 2021

As marketers, we’re constantly attuned to Google’s ever-changing algorithm, keeping an eye toward shifts in prioritization and SERPs. Google is pretty good at equipping users (and businesses) with information about what it considers important by providing resources like their search engine optimization (SEO) guides and the annual Search Trends report.

Trends 115

Trends Entertainment Branding Marketing 115

Totango

DECEMBER 26, 2021

Burnout is a dangerous and costly condition that should not be taken lightly. If you’ve noticed any signs of burnout within your team, it’s important to take action immediately to prevent any long-term consequences to the health of your employees as well as to your organization. Check out these five tips for how to fight burnout and keep your customer success team healthy and effective. . 5 Ways to Fight Burnout.

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Customer Success Underperforming Technical Team Enterprise Communication 104

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In today's tech-driven world, software companies are poised at a pivotal crossroads. This article delves into the transformative power of adopting a payments-centric mindset. Beyond mere transactional mechanisms, integrated payments offer a plethora of strategic benefits and user experience enhancements. Dive into the dynamics of how this integration can amplify a software company's value proposition, making them not just observers but active propellers of digital commerce.

Payment Solutions

SaaStr

DECEMBER 30, 2021

When you are getting your SaaS company going, first time founders may sort of Fear the CIO. Or at least, want to stay away. Isn’t it better to go around the CIO, with a sale directly to an operational group within a large company? Sometimes. Aren’t you going to fail whatever SecOps audit the CIO does in the early days? Probably. Isn’t it basically impossible to get the CIO’s attention anyway?

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Startup SaaS Enterprise SMB 253

IT World

DECEMBER 28, 2021

The tech visionaries are bickering over Web3. Former Twitter CEO Jack Dorsey tweeted last week that the Web3 idea is not a force for democratizing the web, but instead a tool of the venture capitalists. Venture capitalist Marc Andreessen blocked him on Twitter. Elon Musk said that Web3 is just marketing hype and he doesn’t understand it. Web3 is everywhere.

Marketing 105

Marketing 105

Neil Patel

DECEMBER 31, 2021

Personalized advertising is not a new concept. In fact, it’s been around for years and has become more sophisticated as technology has evolved. What used to be considered as spammy or intrusive marketing techniques are now commonplace with personalized advertising. The benefits of using personalized ads can’t be ignored either. Personalized ads offer higher click-through rates, lower cost per acquisition (CPA) , and provide a better customer experience because they will see exactly w

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Advertising Artificial Inteligence Machine Learning AI 114

Totango

DECEMBER 28, 2021

Knowing how to fight customer churn is critical for keeping SaaS business models sustainable. The more customers you lose to churn, the more you have to invest in new customer acquisition to maintain your revenue, and the harder it becomes to grow your business. On the other hand, the more customers you can retain, the more revenue you gain from new customers you acquire, and the more your profit margins grow.

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Churn Strategy Retention Customer Success 97

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Embedding dashboards, reports and analytics in your application presents unique opportunities and poses unique challenges. We interviewed 16 experts across business intelligence, UI/UX, security and more to find out what it takes to build an application with analytics at its core. No matter where you are in your analytics journey, you will learn about emerging trends and gather best practices from product experts.

Interviewing

SaaStr

DECEMBER 25, 2021

After almost 60,000,000 views on Quora, the top #2, #4, #14, and #17 answers are all about how much money CEOs and founders ma ke. And not just “exit” money but salary. Salary is a means to an end for great founders, nothing more. Money matters of course. But it’s not a good enough reason to start a start-up. Basically every start-up almost fails.

Banking 253

Banking Marketing Compensation Leadership 253

Andreessen Horowitz

DECEMBER 28, 2021

In 2021, we launched a16z Live to capture and share live discussions and events featuring, hosted, or co-hosted by a16z. Many of these different discussions and events take place on the social audio/ drop-in chat app Clubhouse, and here we … The post Top 10 a16z Live conversations of 2021 appeared first on Andreessen Horowitz.

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Neil Patel

DECEMBER 29, 2021

What’s the hottest piece of content right now? Podcasts. Currently, there are over two million podcasts and more than 48 million episodes waiting for your ears to devour. It’s incredible growth considering there were only 500,000 podcasts in 2018. That’s not all. There’s considerable brand awareness and buying power on podcasts.

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Management Outsourcing Services Retention Engineering 111

IT World

DECEMBER 27, 2021

Scientists, engineers, and entrepreneurs often work behind the scenes, garnering less recognition than their creations and companies. But these 14 heroes left lasting legacies that changed the course of history. They invented lights, computers, cars, and media; they founded Adobe, Gartner, Sinclair, and Silicon Valley; they fought for accessibility, freedom of information, and human rights.

Engineering 89

Engineering Innovation 89

Speaker: Shyvee Shi - Product Lead and Learning Instructor at LinkedIn

In the rapidly evolving landscape of artificial intelligence, Generative AI products stand at the cutting edge. These products, with their unique capabilities, bring fresh opportunities and challenges that demand a fresh approach to product management. This presentation unveils a comprehensive 7-step framework designed to navigate the complexities of developing, launching, and scaling Generative AI products.

AI

SaaStr

DECEMBER 28, 2021

The #1 most important criterion for your first 2 reps is: would you buy from her? Leads are too precious in the early days, your brand is non-existent, and everything is quirky and undocumented. Later, this is the wrong criterion. Later, you’ll need all sorts of reps, and beyond that, you’ll have so many customers and so many different types of customers that what you would buy isn’t representative of the sales process anymore.

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Sales Hiring Sales Pricing Branding 255

Baremetrics

DECEMBER 27, 2021

Shopify has overtaken Amazon as the leading home of ecommerce. Its platform and support are unrivaled, making it the best place to launch an ecommerce shop. However, that doesn’t mean that Shopify merchants don’t have pain points. In fact, Shopify would be the first to admit that Shopify merchant pain points still exist. But one company can only do so much.

Merchant Services 77

Merchant Services Outsourcing Services Outsourced Development Development 77

SaaS Metrics

DECEMBER 28, 2021

“I know most people are looking for our “one top tip” or the magical “hack” that got us customers; there really isn’t any one thing. We grew email by email, Skype by Skype, webinar by webinar, and looking back; I can’t distill it down to any one thing.” – Des Traynor SaaS. Read more. The post SaaS Marketing – Tips to Empower Your Advertising Approach for Faster Growth!

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SaaS Advertising Marketing Metrics 75

IT World

DECEMBER 29, 2021

Instead of holiday toasts, do you hear screams and moans from your server room? Are your IT people sobbing inconsolably even when Amazon Web Services (AWS) is running ? Do you walk over sleeping system administrators and developers when you get to the office? If that's happening to you, let me explain what’s happening. Your IT people — a lot of IT people — are suffering from Log4j2itis.

AWS 85

AWS Cybersecurity Development 85

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

Revenue

SaaStr

DECEMBER 30, 2021

When you ask customers to switch from an existing vendor to you …. Do you offer to do ALL the work? The migration? The implementation? The integrations? The data mapping? If not, imagine all the friction you could remove if you did. — Jason BeKind Lemkin 2⃣0⃣2⃣2⃣ (@jasonlk) December 30, 2021. The longer you do SaaS, the more your realize you really can get folks to switch from the competition to you.

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SaaS Data Innovation Investment 254

Baremetrics

DECEMBER 27, 2021

Nailing the ideal price point for a SaaS product is equal parts art and science. Pricing a SaaS product presents a set of challenges different to that of physical goods. Costs, revenue, and perceived value fluctuate considerably in response to a rapidly changing market. Used to your advantage, market reactivity allows small changes in pricing to greatly affect MRR within a short time window.

SaaS 76

SaaS Pricing Subscription Payment Features 76

Trujay

DECEMBER 27, 2021

So you’ve decided you need a new CRM system to manage your sales, marketing, and services, essentially two key factors: (a) to improve customer relationships, and (b) generate higher revenue. But deciding you need a CRM (Customer Relationship Management) is only the beginning. Next comes the more challenging task: deciding on a new […].

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Revenue Sales Management Marketing 66