Sat.May 31, 2014 - Fri.Jun 06, 2014

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Accelerating the SaaS Purchase Process

Practical Advice on SaaS marketing

Inbound marketing can be very cost-effective, but it can also be slow. Inbound marketing relies on prospective customers making contact with vendors. That's the other way around from traditional marketing, where vendors try to make contact with potential customers. What that means is that by the time the vendor engages with a prospective customer, that prospect is already fairly far along in the evaluation process.

SaaS 124
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Learning More About That Other Half: The Case for Cohort Analysis and Multi-Touch Attribution Analysis (Part 1 of 2)

The Angel VC

Note: This article first appeared as a guest post on the popular KISSmetrics blog. Thanks to Hiten Shah and Sean Work at KISSmetrics for publishing it. I'm republishing the post here as a series of two shorter posts, with a few small edits. Anyone who has ever worked in marketing or advertising has heard the quote, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.

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The Riskiest Investment a Startup Can Make

Tom Tunguz

Marketing investments are unlike any other investment a startup. They are the least-tangible, least-measurable investments and that’s why they are perceived as the riskiest investments. After raising a round of capital, a startup’s management team has a pool of capital to invest. They can choose from different projects: growing the engineering team to build products faster, spending more on infrastructure to speed page load times, moving to a bigger office, adding salespeople to pros

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How to use behavioural psychology to improve your content marketing

Aaron Beashel

I am a big fan of the Content Marketing being done by the guys over at Buffer. I think they create some great content and I have personally learnt a lot from them about happiness, productivity and other topics. Recently however, I was looking at their Open Blog and in particular the Content Marketing Report for April and found some of the statistics quite interesting.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Which Social Media Sites Really Matter and Why

Neil Patel

Social media is critical. I doubt anyone would argue with me about that. But social media is also misunderstood in some ways. One of those misunderstandings is which social media sites a business or individual should be on. If you read this article, you’re going to understand which social media sites are best for your brand or business. You won’t have to waste your time messing around on social media sites that have no ROI, and you even might do better at gaining leads on the social media sites

More Trending

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The Hidden Costs of the Switching Products in the Consumer Web

Tom Tunguz

HBS Professor Michael Porter created the Five Forces Framework in 1979 in a landmark book called Competitive Strategy. One of those forces, the threat of substitutes has intrigued me for quite a while because in the world of the Internet, the prevailing wisdom on switching costs argues they are trivial on the web. After all, how difficult is it to change from Google search to Bing search?

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Software Licensing Attorney: Oracle vs Google Decision.

Aber Law Firm

On May 9, 2014, the appellate court handed down its 69-page decision in the Oracle vs Google API copyright case. The court ruled in favor of Oracle, but did push down to the lower court some remaining issues (which I will not bore you with right now…even though it is super interesting to software attorneys). I know you don’t want to read all of the case, so as a software licensing attorney I thought I should share a few takeaways for software and SaaS based companies.

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Learning More About That Other Half: The Case for Cohort Analysis and Multi-Touch Attribution Analysis (Part 2 of 2)

The Angel VC

Note: This is the second part of a post which first appeared on KISSmetrics' blog. The first part is here , and here is the original guest post on the KISSmetrics blog. Thanks go to Bill Macaitis , CMO at Zendesk , for providing extremely valuable input on multi-attribution analysis. Multi-touch Attribution Analysis – Giving Some Credit to the “Assist” Multi-touch attribution, as defined in this good and detailed post , is “the process of understanding and assigning credit to marketing channels

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From cold call to $17 billion startup: How Uber got started with sales calls!

CloseSaaS

Uber is one of the hottest and fastest-growing companies in the world right now, raising their latest round of financing at a reported post $17B valution. They're disrupting an industry that urgently needs it, and they're hugely successful doing so.

Finance 52
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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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Salesforce's Marketing Secret: The Fourth Marketing P

Tom Tunguz

In his book Behind the Cloud: The Untold Story of How Salesforce went from Idea to Billion Dollar Company and Revolutionized an Industry , Marc Benioff shares the 111 plays he learned through Salesforce triumphant rise to the most valuable SaaS company in the world. Play 15 is my favorite from the book. Benioff writes “position yourself either as the leader or against the leader in your industry.

Marketing 100
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Software Licensing Attorney: Oracle vs Google Decision.

Aber Law Firm

On May 9, 2014, the appellate court handed down its 69-page decision in the Oracle vs Google API copyright case. The court ruled in favor of Oracle, but did push down to the lower court some remaining issues (which I will not bore you with right now…even though it is super interesting to software attorneys). I know you don’t want to read all of the case, so as a software licensing attorney I thought I should share a few takeaways for software and SaaS based companies.

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Startups: This is how you design a winning sales commission structure

CloseSaaS

If you're faced with the challenge of developing a commission structure for your first sales hire as a startup, there are two very different ways you can go about it.

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[Video]:Close Success Webinar Recording

CloseSaaS

Here is a recent success webinar recording for all of you who want to get more out of Close but can't join our live sessions.

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People, Passion & Perfection: The Key Ingredients for an Awesome Product

Need help launching innovative software quickly? Dive into "People, Passion, and Perfection" and unlock the secrets to building excellent products in the digital age. Fast-track your journey with Tech Accelerator: Agile and Cloud-Native for flexibility & scalability AI-powered innovation for faster results Quality at every step for a flawless user experience See real impact across industries: Healthcare: Empower patients and medical professionals with intuitive solutions Education: Transform cla

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Software Licensing Attorney: Oracle vs Google Decision.

Aber Law Firm

On May 9, 2014, the appellate court handed down its 69-page decision in the Oracle vs Google API copyright case. The court ruled in favor of Oracle, but did push down to the lower court some remaining issues (which I will not bore you with right now…even though it is super interesting to software attorneys). I know you don’t want to read all of the case, so as a software licensing attorney I thought I should share a few takeaways for software and SaaS based companies.

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Software Licensing Attorney: Oracle vs Google Decision.

Aber Law Firm

On May 9, 2014, the appellate court handed down its 69-page decision in the Oracle vs Google API copyright case. The court ruled in favor of Oracle, but did push down to the lower court some remaining issues (which I will not bore you with right now…even though it is super interesting to software attorneys). I know you don’t want to read all of the case, so as a software licensing attorney I thought I should share a few takeaways for software and SaaS based companies.

article thumbnail

Software Licensing Attorney: Oracle vs Google Decision.

Aber Law Firm

On May 9, 2014, the appellate court handed down its 69-page decision in the Oracle vs Google API copyright case. The court ruled in favor of Oracle, but did push down to the lower court some remaining issues (which I will not bore you with right now…even though it is super interesting to software attorneys). I know you don’t want to read all of the case, so as a software licensing attorney I thought I should share a few takeaways for software and SaaS based companies.

article thumbnail

Software Licensing Attorney: Oracle vs Google Decision.

Aber Law Firm

On May 9, 2014, the appellate court handed down its 69-page decision in the Oracle vs Google API copyright case. The court ruled in favor of Oracle, but did push down to the lower court some remaining issues (which I will not bore you with right now…even though it is super interesting to software attorneys). I know you don’t want to read all of the case, so as a software licensing attorney I thought I should share a few takeaways for software and SaaS based companies.

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How to Achieve Product-Market Fit

Speaker: Dan Olsen - Product Management Trainer and Consultant, Author, and Speaker

Everyone working on a product is trying to achieve the same goal: product-market fit. But most products fail to do so. In this webinar, product management expert Dan Olsen will share his simple but effective framework for achieving product-market fit from his book The Lean Product Playbook. He will explain his Product-Market Fit Pyramid and The Lean Product Process, a 6-step methodology that guides you through how to: Determine your target customer Identify underserved customer needs Define your