Accelerating the SaaS Purchase Process
Practical Advice on SaaS marketing
JUNE 3, 2014
Inbound marketing can be very cost-effective, but it can also be slow. Inbound marketing relies on prospective customers making contact with vendors. That's the other way around from traditional marketing, where vendors try to make contact with potential customers. What that means is that by the time the vendor engages with a prospective customer, that prospect is already fairly far along in the evaluation process.
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