Practical Advice on SaaS marketing

OCTOBER 9, 2012

If you manage a software-as-a-service (SaaS) company, at some point you'll be forced to make a tough decision about your customer acquisition process: Feed it or starve it? Should you pony up the money to feed a full-blown sales and marketing effort? Or should you starve the process and keep the cash in your piggy bank? Because of the way the SaaS business model works, if you feed the customer acquisition process, you hurt profits and burn cash.

Acquisition 124

Acquisition Scale SaaS Headcount 124

Chaotic Flow

OCTOBER 9, 2012

Which is more important in B2B social media, social or media? For way too many B2B marketers, the answer is media. In the B2B marketing community, content marketing has eclipsed blogging, engagement is measured in click-throughs, and gamification is sexier than conversation. Too many B2B professionals see social media as just another marketing communication channel.

B2B 104

B2B Social Media Business B2C 104

Tom Tunguz

OCTOBER 9, 2012

In Silicon Valley, we cherish stories of great struggles, persisting failure, and grind-your-teeth kind of grit that eventually leads to great success. These stories are our collective folklore. Today, I want to highlight one of these stories. Amy Cuddy gave a TED talk on how body language shapes who we are and our career trajectories. Her story is insightful, motivational, and electrifying.

Startup 100

Startup Data 100

Tom Tunguz

OCTOBER 7, 2012

Over the weekend, I analyzed my Twitter performance over the past 4 weeks. I wanted to determine what if any best practices I could tease from the data. Below are my four conclusions: The best time for me to tweet is 9am Pacific. On average, tweets at 9am generate 2.3 times the number of clicks as those in the 8am hour and 3.3 times those of the 12pm (lunch) hour.

Data 100

Data 100

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Innovation

Tom Tunguz

OCTOBER 8, 2012

This week Amazon made public its advertising initiatives. Given the massive trove of invaluable purchasing data Amazon collects, I’m certain Amazon could build a rival to AdSense. But they aren’t. Below is a quote from an interview with Lisa Utzschneider , the head of Amazon Media Group: Q: Can you give us a sense of how important advertising is to Amazon?

Startup 100

Startup Advertising Interviewing Pricing 100