Sat.Nov 20, 2021 - Fri.Nov 26, 2021

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Should Your Website Drive Prospects to a Demo?

Kellblog

No. While common, it’s a bad idea. Thanks for reading. I’m here all week. # # #. Yes, this the second time I’ve started with this tactic. If nothing else, it serves as reminder of why we shouldn’t ask closed-ended questions in sales. Now, let’s dive into the use of demos as a call-to-action (CTA) both on your website and by your sales development reps (SDRs) [1].

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The 9 Qualities of a Great Sales Rep

SaaStr

Q: What qualities do great salespeople have? A few: They really listen. Mediocre sales reps just start diving into their script, and try not to deviate from it. Great salespeople learn their prospects’ needs, issues and pain. They can adjust the pitch and story to suit the prospec t. Every prospect is a bit different. The best reps tailor the pitch, the demo, the functionality shares, the case studies, etc. to suit the needs of the prospect.

Sales 352
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How to Create Sales Sequences Your Reps Will Actually Use

Sales Hacker

Creating great sales email sequences requires a lot more work than just writing a few punchy pitches. For long-term success, your SDRs and AEs need to be fully committed to the creation and adoption of new content. The key to creating sales sequences reps will use. Once your AEs and SDRs feel they’re a vital part of the content creation process, you’ll be in a better place.

Scale 102
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How To Create The Perfect Pitch Deck

Predictable Revenue

If you’re not telling a compelling story, then you’re losing your audience before you’ve even started. Numbers and other data will make your audience believe but stories will make them engaged listeners. Learn how to create the perfect sales pitch deck! The post How To Create The Perfect Pitch Deck appeared first on Predictable Revenue.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Make better decisions faster: The 6 stages of quick, effective decision-making

Intercom, Inc.

Your decision-making process is slowing you down. . Speed is every startup’s biggest competitive advantage. We know that moving at speed is all about making decisions quickly and acting on them – but quick decisions get a bad rap. . They’re considered heedless, overly luck-dependent, and almost treasonous by those of us in the data and research domains.

More Trending

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Copy or Design: What’s More Important to Your Landing Page Success?

Unbounce

If you’re a time-strapped marketer, you probably often ask yourself: “Should I spend more time perfecting the written copy or tweaking the visual design of my landing page?” Designing a landing page can be daunting. If it’s not your area of expertise, making your landing page look the part becomes time-consuming and frustrating—even expensive, particularly if you need a designer to do the heavy lifting for you.

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10 Signs It’s Time To Hire An Outbound Sales Team

Predictable Revenue

If you’re looking to create consistent revenue for your organization, a quality outbound sales team is precisely what your business needs to continue its path to growth and success. The post 10 Signs It’s Time To Hire An Outbound Sales Team appeared first on Predictable Revenue.

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Welcoming new senior leaders to Intercom

Intercom, Inc.

I’m excited to welcome three new senior leaders and a new Board Member to Intercom, to help deliver even more breakthrough value to our customers at an exciting moment for the company. We welcome former Smartsheet CMO Anna Griffin and former Lumileds Chief Legal Officer Cheree McAlpine to the executive team as Chief Marketing Officer and General Counsel respectively.

Scale 118
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How Community-Led Growth Drives Product-Led Growth with Notion’s CRO (Video and Transcript)

SaaStr

At the heart of product-led growth is the user. And in this podcast, Olivia Nottebohm, CRO of Notion ($10B valuation), will delve into the more complex aspects of product-led growth, and why they’re essential for building a successful business that will thrive for years to come. Transcript. Hi, everyone. Nice to see you all. My name is Olivia Nottebohm, and I am the CRO of Notion.

B2C 292
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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Beyond Metcalfe’s Law for Network Effects, and Towards a Better Model

Andreessen Horowitz

The following is an excerpt from the book The Cold Start Problem: How to Start and Scale Network Effects by Andrew Chen. Copyright © 2021 by Andrew Chen. Published on Future/ a16z, with permission from Harper Collins, an imprint of HarperCollins Publishers. A core pillar in the study of network effects is Metcalfe’s Law, where. Read More. The post Beyond Metcalfe’s Law for Network Effects, and Towards a Better Model appeared first on Future.

Scaling 141
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Geographic Segmentation: Your Landing Page Guide to Marketing by Location

Unbounce

So you’re planning your next marketing campaign and you’ve identified your target audience. Good stuff. But, as you use that audience profile in your marketing plan, something might seem off. After all, if you imagine another company marketing to you, wouldn’t it feel weird to be lumped into one big group of people you don’t share anything in common with?

Marketing 137
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How to Change Your Username on Social Media

Neil Patel

The username you use on social media sites can either help or hurt your brand. One way to make sure that it helps your efforts is by making sure that the username conveys what you want it to convey. If people are searching for content related to your brand , they should be able to find you with ease. If you can’t be found, you risk losing market share to brands that are more easily accessible.

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Founder Confidential: The Highs and Lows of Fundraising with the CEOs of Boast, Coda, Expensify, LaunchDarkly and SaaStr (Podcast #497 and Video)

SaaStr

Featuring 5 prominent Founders – from Boast, Calendly, Coda, LaunchDarkly, and SaaStr – that have achieved scale, at “Founder Confidential” you will hear about the highs and lows of fundraising, working with a VC board, and real talk about what it really is like to be a true Founder. Moderated by Lloyed Lobo, Co-Founder, Boast.AI and featuring a panel of CEOs that collectively raised more than $1B, including Shishir Mehrotra, Cofounder and CEO, Coda, Edith Harbaugh, Cofou

Cloud 274
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People, Passion & Perfection: The Key Ingredients for an Awesome Product

Need help launching innovative software quickly? Dive into "People, Passion, and Perfection" and unlock the secrets to building excellent products in the digital age. Fast-track your journey with Tech Accelerator: Agile and Cloud-Native for flexibility & scalability AI-powered innovation for faster results Quality at every step for a flawless user experience See real impact across industries: Healthcare: Empower patients and medical professionals with intuitive solutions Education: Transform cla

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Ransomware is a threat, even for the smallest of businesses

IT World

If I’ve heard it once, I’ve heard it a million times: “My business is too small for a cyber crook to bother with me.” Oh, my friend you are so, so wrong. No company is too big or too small for a ransomware dealer to come knocking at your virtual door. A recent report from Webroot, The Hidden Costs of Ransomware , found the vast majority—85%—of managed service providers (MSPs) have reported attacks against small and midsized businesses (SMBs).

Business 134
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Email Marketing: 5 Tactics to Generate and Nurture More Leads

Unbounce

So, you’ve set up an email sign-up landing page. Time to pat yourself on the back and let the leads come in, right? Nope! You’re just getting started. You might think lead generation stops at email signup. But you’ve gotta think about nurturing those leads early on: Guiding them to the conversion you want—like a purchase or subscription. Clear and useful emails will not only help you bring leads through the pipeline but also prime them to become customers.

Marketing 127
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Investing in Royal

Andreessen Horowitz

Non-fungible tokens are already beginning to reshape ownership on the web as we know it. NFTs are blockchain-based records that can be digitally scarce versions of, well, anything — and are especially compelling for media assets. They’re poised to give … The post Investing in Royal appeared first on Andreessen Horowitz.

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Dear SaaStr: Do Salary Increases Help With Retention?

SaaStr

Dear SaaStr: Do Salary Increases Help With Retention? I’ll defer to those with more data than me, but here’s what I’ve learned across 3 startups of my own, and investing in 25+ more: Underpaying certainly leads to departures. Employees that are underpaid get bitter and leave. Don’t let it go. Review salaries quarterly, not just annually. And especially, don’t take advantage of those that do well but don’t complain.

Retention 266
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How to Achieve Product-Market Fit

Speaker: Dan Olsen - Product Management Trainer and Consultant, Author, and Speaker

Everyone working on a product is trying to achieve the same goal: product-market fit. But most products fail to do so. In this webinar, product management expert Dan Olsen will share his simple but effective framework for achieving product-market fit from his book The Lean Product Playbook. He will explain his Product-Market Fit Pyramid and The Lean Product Process, a 6-step methodology that guides you through how to: Determine your target customer Identify underserved customer needs Define your

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How To Build a Marketing Machine, Presentation from a Balderton Capital Meetup

Kellblog

I hopped over to London a few weeks back to visit my friends at Balderton Capital (where I’m now working as an EIR ) and during the visit we decided to host a meetup for portfolio company founders, CEOs, and CMOs to discuss the question of how to build a marketing machine. We based the meetup on the presentation I recently delivered at SaaStock EMEA of the same title, but in a pretty compressed twenty-minute format.

Marketing 121
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Thanksgiving 2021: Reasons to be Thankful in Your Business

Nimble - Sales

Thanksgiving is a time for us to hit pause on all the upcoming holiday madness to reflect on and acknowledge what we’re grateful for. Despite all the ups and downs many of us have experienced in the last two years, thinking through all the things that gave a positive impact is an incredible way to […]. The post Thanksgiving 2021: Reasons to be Thankful in Your Business appeared first on Nimble Blog.

Business 120
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Apple’s NSO lawsuit targets illegal spying by oppressive regimes

IT World

Apple says its lawsuit against NSO Group this week is an attempt to hold the surveillance firm "accountable for. the surveillance and targeting of Apple users." And it spared no ire in accusing the Israeli spyware company of its selling surveillance software to authoritarian governments — regardless of whether those governments use it to target dissidents, journalists, and activists.

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Great VPs of Sales Never Hide from a Miss

SaaStr

I've never seen a great VP of Sales hide from a miss. — Jason BeKind Lemkin (@jasonlk) November 22, 2021. We’ve talked a lot on SaaStr over the years about how to hire a great VP of Sales — and how to course-correct if you’ve made a miss hire. The two fastest signs of a mishire: No one great joins them in the first 30 days. Every great VP of Sales has 1 or 2 folks that wants to follow them from their last role.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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How to Run Responsive Display Ad Campaigns

Neil Patel

Getting your products or services in front of the right audience is becoming increasingly more challenging. This is because most businesses are going digital, increasing their reach online, and leveraging paid ads. To help you stand out from the crowd, you should consider running responsive display ads. What Are Responsive Display Ads? Don’t let the name confuse you.

AI Search 112
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How to Achieve Negative Monthly Revenue Churn

Cobloom

Negative monthly revenue churn. The pinnacle in any subscription/retainer business, whether you're a PR agency selling service retainers, or a Software-as-a-Service (SaaS) company selling cloud software into the enterprise. What is negative churn? It's simple, it's when your upsells and cross sells exceed the value of your lost customers each month.

Churn 101
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Analyst: Apple's AR glasses will run Mac chips

IT World

Apple is now expected to introduce the first-generation of its AR/VR glasses in Q4 2022, and a report from analyst Ming-chi Kuo tells us a little more of what to expect from these things. If true, you'll one day be wearing your Mac like sunglasses. To be fair, a lot of this we've heard already. We’ve known for years, for example, that Apple has been working with Sony on the lenses for these devices and we’ve waxed lyrical ad infinitum concerning what to expect once they ship.

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The Cutting Edge Techniques for an Impactful Live Event Strategy with Dooly

SaaStr

A lot can happen when it’s a live event. Some things you can prep & plan for, but others … not so much. Live events are unpredictable but always encompass two things: a) the event dates don’t change and b) you need a plan A, plan B, and at least a plan C, for when something doesn’t go accordingly to plan. Not only is this true for us here at SaaStr as the hosts of the largest B2B SaaS community conference on the planet— SaaStr Annual, but it’s true for our spons

Strategy 258
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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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How to Use Google’s Advanced Search Operators

Neil Patel

Regardless of which industry you operate in, providing value and gaining visibility has never been more important. With increased competition in the digital space for audiences, you need to employ every tool in your toolbox to outmaneuver your competitors. If your website isn’t ranking high on Google’s search engine results page (SERP), you may need to look for different ways to reach your intended audience.

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Shopify Partner Dashboard for App Developers: What Business Metrics You Can Get for Your Shopify App

Baremetrics

There are some amazing and comprehensive guide books out there for building a Shopify app (including this one from Shopify ). But in this article, I am going to give you a brief run down on the Shopify Partner Dashboard for app developers. On the Shopify Partner Dashboard, you can find all the tools and support you need to build your next Shopify app.

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Breaking Down the Pros and Cons of Having a Built-in IoT System in Your Car

SaaS Metrics

People have been fiddling with IoT – the Internet of Things – for a while now. From smart homes to agriculture and fisheries, people have implemented this technology almost everywhere. And right now, they are doing their best to integrate it with cars, alongside artificial intelligence (AI) and machine learning (ML). So. Read more. The post Breaking Down the Pros and Cons of Having a Built-in IoT System in Your Car first appeared on SaaS Metrics.