Sat.Apr 06, 2019 - Fri.Apr 12, 2019

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Is every company destined for freemium?

ProfitWell

On this episode of the ProfitWell Report, David Bj örk , Co-Founder and CEO of Webforum , wants to know the possibility of every company going freemium in the future. To answer the question, we studied a few thousand SaaS and subscription companies, as well as the willingness to pay data from over fifty thousand buyers. **We will only be posting a few of these episodes on the blog, which means if you want to make sure you don't miss an episode of this series you must subscribe separately below *

B2C 92
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5 Interesting Learnings From Zoom. As It Gets Ready to IPO.

SaaStr

Much has been written about Zoom’s impressive financials as it prepared to IPO, growing > 100% at $425m+ in ARR! But as part of our new 5 Interesting Learnings series, I thought it might be helpful to go beyond the top line growth and pick out 5 learnings of particular interest to SaaStr founders: Zoom has a classic “Small-Medium-Large” customer distribution, currently about 20:50:30.

SMB 236
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Want 98% Open Rates? Launch An SMS Marketing Program For Your Online Store

The Daily Egg

SMS marketing is gaining more and more traction as a way to communicate important updates to customers about their orders, keep shoppers engaged, and move them through the sales funnel. Not only is SMS quick and easy to set up, but statistics suggest customers prefer text updates over email. Text marketing creates a branded ecosystem […] The post Want 98% Open Rates?

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Hustle As Strategy

Tom Tunguz

In a world where there are no secrets, where innovations are quickly imitated or become obsolete, the theory of competitive advantage may have had its day. Realistically, ask yourself, If all your competitors gave their strategic plans to each other, would it really make a difference? In 1986, Amar Bhide wrote “ Hustle as Strategy ” for the Harvard Business Review.

Strategy 213
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Beyond the Basics of A/B Tests: Innovative Experimentation Tactics You Need to Know as a Data or Product Professional

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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How Lessonly’s Kyle Roach teaches his team to sell the dream

Predictable Revenue

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Kyle Roach, Sales Development Manager at Lessonly. The post How Lessonly’s Kyle Roach teaches his team to sell the dream appeared first on Predictable Revenue - The Outbound Success Company. We help companies grow faster with Outbound Sales.

Revenue 200

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Understanding your “aha” moments and putting them to work

Intercom, Inc.

Whenever I conduct research with customers on how they onboard users to their product, I’m always fascinated by how often the term “aha” moment comes up. Customers consistently say they want their users to get to their product’s “aha” moment, the interaction that fills their users with a feeling of delight and reveals the true value of the product to them.

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3 B2B Conversion Optimization Practices You’ve (Probably) Overlooked

Unbounce

A joint study by Econsultancy and RedEye found that only 28% of companies are satisfied with their conversion rates, while 37% reported they’re either quite dissatisfied or very dissatisfied. There could be many reasons for this lack of satisfaction. But from what I’ve seen with my past CRO projects, one major cause is marketers frequently missing out on some optimization opportunities that would improve their B2B conversion rates.

B2B 111
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Build an Outbound Program right the first time

Predictable Revenue

This is an excerpt from the 2nd edition of 'From Impossible To Inevitable' by Aaron Ross. The post Build an Outbound Program right the first time appeared first on Predictable Revenue - The Outbound Success Company. We help companies grow faster with Outbound Sales.

Revenue 145
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The Week In Cloud: April 7, 2019

SaaStr

Join our Quora group to get all of The Week in Cloud updates throughout the week. These options can be particularly appealing to SaaS companies with their recurring revenues: For now, hybrid cloud is what a lot of the biggest enterprises still want: Wow, Apple Music passes Spotify in the U.S: A deep analysis of how it really works when a company sells for almost $100m … But has raised more than that in equity and debt: “But last month when Pinterest announced its IPO, the company’s c

Cloud 148
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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Create a High-Performance Sales Culture Starting Today (with 7 Must-Have Habits)

Sales Hacker

In sales, culture is everything—and right now, it’s every where too. Sales culture has become one of the buzziest buzzwords out there, with think pieces popping up left and right about why culture matters. Don’t get us wrong: it does matter. In a survey from Deloitte , 94% of executives and 88% of employees said they believe a distinct workplace culture is important to business success.

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[Webinar Recap]: 7 Ways to Use Video to Increase Conversion Rates

FastSpring

With consumers being inundated with information at every stage of the sales funnel, today’s shoppers have learned to be highly selective of what they give their attention to. For software and SaaS companies across the globe, the next challenge after creating an amazing product is to devise effective strategies to increase sales. The most successful companies understand that the secret to standing out in this highly competitive market involves a two-pronged approach.

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What is the Software as a Service (SaaS) Model?

Nimble - Sales

Cloud computing modifies the operations of technology companies, opens new opportunities for industry, and provides growth and business improvement. Cloud technologies enable storing, processing, and managing huge amounts of data in real time, across numerous servers. Thus, a software solution can be accessed anytime, from any device or browser. We use cloud technologies on a […].

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Why do big companies buy small companies instead of competing?

SaaStr

Time , and sometimes, talent. Yes, any top-tier Big Tech Company can clearly compete with any start-up. Be under no illusions that they can’t. They can grab 5–25 extra engineers (unlike you, the BigCos have extra, talented engineers they literally can repurpose), use your app as a framework, and copy it. Absolutely they can. The problem is: By the time they decide to copy you, do copy you, and launch … you are usually at least 2–3 years ahead.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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7 Signs You’re Using the Wrong Help Desk Software

Groove HQ

We’ve all heard the hype. “The best help desk software.”“Once you start using it, you’ll forget about the rest.”“100,000+ customers trust Big Corp Inc., so why shouldn’t you?” Well, very few things in life are one-size-fits-all, and help desk software definitely doesn’t make the cut. When it comes to picking software for a customer service […].

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How To Write Great Product Descriptions That Convert

FastSpring

Great product descriptions are the unsung heroes of ecommerce content. At their best, product descriptions persuade without sounding persuasive; they sell without sounding like they’re selling. The most successful copy conveys information in a way that’s enticing and also easily absorbed, with minimal effort from the reader. It’s both harder and easier than it sounds.

Mobile 85
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How to Optimize Content Before You Hit Publish

Nimble - Sales

No matter the scale of your company or the industry you operate in, content optimization plays a major role in your overall online visibility and conversion rates. According to research, only 22% of businesses are fully satisfied with their conversion rates. It’s also worth noting that Google accounted for 79% of total search engine traffic […].

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What are rules your company has out into place to make meetings more effective?

SaaStr

A few things that do help IMHE: A written agenda required for all meetings. No meetings without one. A Principally Responsible Individual for all decisions and actions. For every item on the agenda, someone has to be the owner of next steps and driving action. Start on time, or don’t start at all. Creates basic respect for people’s times. View original question on quora.

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Driving Growth, Customer Satisfaction, and Retention through Usage-Based Pricing

As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.

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The Complete Guide to Improving Your Customer Success Health Score

Totango

An illuminated “check engine” light is scary because it doesn’t offer any solution. There could be any number of reasons why that little beacon has been lit. For many, “check engine” may as well just say “car broken”—and that’s terrifying. The lesson is that our early warning systems are only as valuable as the responses they trigger. This is certainly true of the customer success health scores used to monitor the status of customers.

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a16z Podcast: Fintech for Startups and Incumbents

Andreessen Horowitz

In this episode — which originally aired as a video on YouTube — a16z general partner Alex Rampell (and former fintech entrepreneur as the CEO and co-founder of TrialPay ) talks with a16z operating partner Frank Chen about the quickly …

Startup 87
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How Nimble + Piesync Provide Social Enrichment to Microsoft Business Central and More

Nimble - Sales

Nimble is the simple, smart CRM for Office 365 that enables teams to build better relationships — everywhere they work. Our in-the-box integration with PieSync provides teams with a two-way synchronization platform, enabling customers to unify contact data from more than 160+ SaaS applications (including Microsoft Dynamics 365 Business Central, G Suite, MailChimp, Hubspot, Dynamics […].

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OK, It Took a While, But Our Instagram is Finally Good

SaaStr

SaaStr was super-early to Quora, was blogging in SaaS before blogging in SaaS was hot … but we struggled with what to do with Instagram. Thanks to our new marketer Faith Story, it’s finally a good product! Our Instagram now adds regular short insights from our top-rated speakers, as well as transcribed short-bite videos, that for the most part, you won’t see elsewhere.

SaaS 127
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Addressing Top Enterprise Challenges in Generative AI with DataRobot

The buzz around generative AI shows no sign of abating in the foreseeable future. Enterprise interest in the technology is high, and the market is expected to gain momentum as organizations move from prototypes to actual project deployments. Ultimately, the market will demand an extensive ecosystem, and tools will need to streamline data and model utilization and management across multiple environments.

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How to Motivate a Sales Team to Improve Each Rep’s Performance (3 “Types” and 12 Tips)

Sales Hacker

Do all the research you want… Implement all the bright-shiny strategies you can think of to get sales reps excited about their roles and success…. And more than likely, they’ll still fall short of reaching their goals. Clearly, new strategies alone aren’t enough to motivate a sales team. So what’s the missing link? According to behavioral intelligence (BQ), it’s all about how you motivate your team.

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The End of Ownership: How Zuora is Powering the Subscription Economy

Zuora

“We’re incredibly excited about the subscription economy,” said CEO Tien Tzuo. “It’s funny, we tell our story and customers start noticing that things are changing. They look at their credit card statements and they look at how they consume things and they say, “You’re right. The subscription economy is everywhere.”. The post The End of Ownership: How Zuora is Powering the Subscription Economy appeared first on Zuora.

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How to Write a Formal Invitation Email for a Professional Event

Nimble - Sales

An invitation is how you create the first impression of the event itself. Considering this, it’s extremely important to master how to write a formal invitation letter for an event. What makes an email “formal?” People often do not know how to write a formal invitation letter for an event because the process could seem […]. The post How to Write a Formal Invitation Email for a Professional Event appeared first on Nimble Blog.

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Should more companies going public follow Zoom’s example, doing it on expectations for GROWTH instead of for profitability?

SaaStr

Well, Zoom did both. It is both one of the fastest growing SaaS companies of all time AND one of the most capital efficient relative to its peer group. What’s the secret? There are several, but the #1 factor is that Zoom’s costs in each category are low compared to other Unicorns: Sales costs are relatively low because much of the revenue comes from self-service.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Customer Success Tech Maturity Model

CustomerSuccessBox

A lot of Customer Success leaders and Founders I have talked to since starting at CustomerSuccessBox have been confused about what customer tech stack to use at their SaaS businesses. Some think that a CRM should suffice whereas others want to build their own dashboards on top of analytics tools. So this got me thinking about what should be the Customer Success Tech Maturity Model.

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Why The Subscription Model Is The Future And How To Make The Switch

FastSpring

We’ve seen explosive growth in the field of subscription and recurring billing with more and more software and SaaS companies discovering how impactful implementing a subscription model can be for their long-term growth plans. Maybe you’ve caught wind of all the buzz around recurring billing or perhaps you’ve seen similar companies in your industry already rolling out subscription pricing.

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Why You Must Integrate Your Digital with a Traditional Marketing Strategy

Nimble - Sales

Traditional Marketing vs. Digital marketing Traditional marketing is the conventional mode of marketing that has been the choice of marketing and advertisements since ages. This includes: Television. Newspaper. Radio. Flyers and billboards. Ads in weekly magazines/newspapers etc. The era of the Internet has its influence in every realm of life including marketing strategies.