Sat.Apr 20, 2019 - Fri.Apr 26, 2019

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Best SaaS Marketing Tactics for Business Growth

The Marketing & Growth Hacking Publication

Software as a service (SaaS) is one of the most popular and widely used forms of cloud-based computing. Today, any individual or an organization can subscribe to any software they might need. What’s more, they can use that software on any number of devices and anywhere in the world. That’s why SaaS managed to efficiently and seamlessly replace the traditional method of purchasing software licenses.

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What are some things you can do early on to make scaling SaaS easier?

SaaStr

It’s never remotely easy until you have a steady stream of leads and a decent 1.0 revenue team. But here are some things that can help in the early days: Always hire at least 2 reps to start. If you just hire 1, you won’t really know what is working, and not working, and why. Don’t expect a sales magician. You ideally need to close the first 10–20 customers yourself, and then hire sales folks to help.

Scale 203
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User onboarding strategies that work – and mistakes to avoid

Intercom, Inc.

Simply signing up users means nothing if you’re not helping them understand how they can actually achieve what you’ve promised. Even the strongest customer testimonials won’t prevent churn if people don’t understand how to use your product. That’s why we built Product Tours to assist with the job of user onboarding within your product, alongside our best-in-class in-app messaging and knowledge base products.

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CRO Hero: Robb Fahrion, Flying V Digital Marketing Agency

The Daily Egg

Ready for a sobering fact? We’re going to kick off this interview with a very surprising stat from a CRO report that we recently released: This is a problem for a number of reasons, but chief among them is that marketers tend to spend a looooot of money and resources on getting people to visit […] The post CRO Hero: Robb Fahrion, Flying V Digital Marketing Agency appeared first on The Daily Egg.

Marketing 270
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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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Office Hours with Travis Bryant

Tom Tunguz

It’s time to start SaaS Office Hours again! Starting on May 14, I’ll be hosting a monthly event from the Redpoint San Francisco offices called SaaS Office Hours. During these two hours, we will discuss the tactical issues and questions facing seed and Series A SaaS companies in a small group. That’s why we call them Office Hours. We’ve done them in the past and they’ve been a great success.

More Trending

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Guru’s Rick Nucci on using automation to scale your customer experience

Intercom, Inc.

Some think customers will see the advent of AI as a welcome way to get self-help quickly and get back to their task. Others worry that AI will worsen the customer experience as more and more companies use it to save costs. For Rick Nucci, customers will win as long as AI empowers employees to do more of what they do best – that is, dealing empathetically with other humans – while skipping tedious busywork that could be handled just as well by a bot.

Scale 156
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Collin’s 2018 Reading List

Predictable Revenue

Check out this list of Collin Stewart's favorite books. The post Collin’s 2018 Reading List appeared first on Predictable Revenue - The Outbound Success Company. We help companies grow faster with Outbound Sales.

Revenue 133
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Using Buying Groups to Accelerate Your Sales Process

InsightSquared

Yet Another Marketing Buzzword? Every few years there is a new buzzword in B2B marketing. A few years ago it was “Inbound Marketing.” The inbound philosophy advocates publishing content through digital channels to entice qualified individuals to consume the content and enter the sales cycle. Then, there was “Account-Based Marketing.” The ABM approach advocates for targeting a predefined and limited set of companies and running campaigns to engage all individuals at these companies.

Sales 106
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Are startup CEOs happy?

SaaStr

The best start-up CEOs are: driven. unhappy if they are not building. truly enjoy doing great things with their team. are grateful for those on the journey with them. want very happy employees. incredibly proud of the crazy things everyone has pulled off. are usually pretty excited to get to work on Monday. but … happy themselves? It’s just … a bit too hard for “happy”.

Startup 191
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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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How to Use Analysis to Craft Your Marketing Strategy

Nimble - Sales

We’ve just come out of planning season for many organizations. To support our customers we’ve been reviewing their plans. When we conduct these reviews we’re evaluating a number of aspects, such as how well the plan is aligned to the business, the measurability and performance targets of the plan, and whether the plan is focused […]. The post How to Use Analysis to Craft Your Marketing Strategy appeared first on Nimble Blog.

Strategy 108
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What the. is a Carbathlon?

Predictable Revenue

Carbathlon is a tradition that started a few years back, right around the time Predictable Revenue + Carburetor (our internal sales automation tool) merged. The post What the. is a Carbathlon? appeared first on Predictable Revenue - The Outbound Success Company. We help companies grow faster with Outbound Sales.

Revenue 113
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Founder’s Guide to SaaS Accounting Software

The SaaS CFO

Have I Outgrown My SaaS Accounting Software? It’s one of the most common questions that I receive from SaaS finance professionals and founders. They ask, “We’ve outgrown our current accounting software. What SaaS accounting software do you recommend?” There are so many choices in the marketplace, but I feel that few software vendors focus on […].

Software 104
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Lessons From a Second-Time Founder: How Brex Went From 0 – $1B in Under 2 Years (Video + Transcript)

SaaStr

Brex Co-Founder and CEO Henrique Dubugras will talk about what he’s learned building the fastest-growing B2B company. Henrique started his first company at 16 and has now built two successful companies from nothing. Learn what he did differently the second time around and the specific decisions he made to drive growth among B2B companies with Brex.

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People, Passion & Perfection: The Key Ingredients for an Awesome Product

Need help launching innovative software quickly? Dive into "People, Passion, and Perfection" and unlock the secrets to building excellent products in the digital age. Fast-track your journey with Tech Accelerator: Agile and Cloud-Native for flexibility & scalability AI-powered innovation for faster results Quality at every step for a flawless user experience See real impact across industries: Healthcare: Empower patients and medical professionals with intuitive solutions Education: Transform cla

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How to Empower Your Teams to Become Brilliant Together

Nimble - Sales

Every small business leader wants predictable revenue, profitable growth, and loyal customers. However, in today’s workplace, they often struggle with the cultural and digital transformation that can help make this vision a reality. How do you create, motivate, and empower teams to deliver extraordinary experiences? What tools do you need to provide in order to […].

Revenue 101
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What Is Relationship Marketing And How You Can Use It To Grow Your Business

Groove HQ

How to turn existing customers into engaged brand advocates New relationships are always exciting—and the business kind are no exception. Your new customers are thrilled to have found a great solution, and you’re excited about your business growth. The issue is that many companies (especially the ones in their early stages) think they have more […].

Business 100
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The Top 5 Customer Onboarding Metrics and How to Leverage Them

Totango

Onboarding isn’t just about introductions; it’s about acceleration. Customers expect to see value from your product as soon as possible, so customer success teams should focus on accelerating the customer journey in order to deliver returns on the investment. Customer onboarding is the period after purchase when your customer is getting to know your product.

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Come Meet Up with SaaStr+Salesforce on May 1!

SaaStr

Salesforce Accelerate is hosting a Fireside with me and Jackson Cummings of Salesforce Ventures at the brand new super-cool Salesforce Tower on May 1!! Come meet-up, grab a cold beverage, and stay for an extended discussion of what is new and old in SaaS. I’ll stay until they kick us out!! The post Come Meet Up with SaaStr+Salesforce on May 1!

Branding 164
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Driving Growth, Customer Satisfaction, and Retention through Usage-Based Pricing

As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.

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7 Reasons Why Your Team Needs a Project Management Tool

Nimble - Sales

What is the stage of the task assigned to you? Why is there a delay in completing the project requirements? How many projects are you currently working on? As a business owner when you have to ask these questions to your team, you’re managing your projects in the wrong way. Organizations, irrespective of size and […]. The post 7 Reasons Why Your Team Needs a Project Management Tool appeared first on Nimble Blog.

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What compounding subscription cash flow really means (and looks like)

Chart Mogul

Ever wonder how retention affects cash flow? We took a peek at how our own subscription model and cash flow is affected by the compounding nature of SaaS. Jason Lemkin talks about how SaaS compounds. It’s a pretty simple concept — but it’s incredibly powerful and is big part of what makes SaaS so attractive to private equity and wall street.

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Reacting to Feedback as CEO

Kellblog

The other day I saw this tweet from Nick Mehta , CEO of GainSight , and it got me thinking. It turns out that in addition to making fun music videos for company events, that Nick and I have another thing in common: we both wrestle with finding the right balance in listening to feedback. Since this is a topic I’ve pondered quite a bit over my 12+ years as a startup CEO, I thought I’d share those thoughts in this post.

Startup 76
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Why is Zoom worth more Dropbox?

SaaStr

Both are incredible, iconic companies that dominate a segment of their market. But simply put — Zoom is growing much, much more quickly. Stock prices are (in theory) a function of future profits, and thus, in large part, current growth rates. Zoom is growing at 110%+ annually at $450m+ ARR. (Close to) The Best of All Time. Dropbox is growing at 25% annually at $1.5b+ ARR.

Pricing 159
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How To Package & Price Embedded Analytics

Just by embedding analytics, app owners can charge 24% more for their product. How much value could you add? This framework from Software Pricing Partners explains how application enhancements can extend your product offerings. You’ll learn: How to take a disciplined approach to pricing The three elements of the Packaging Decision Framework Ways to structure your new embedded analytics offering Download the White Paper to learn about How To Package & Price Embedded Analytics.

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What is Office 365 CRM?

Nimble - Sales

Everything You Need To Bridge the Gaps Within Your Office 365 Workflows In today’s collaborative modern workplace, many companies still find themselves operating in walled-off silos between sales, marketing, customer service, and accounting departments. These teams are unable to communicate effectively regarding the shared company business contacts amongst themselves, allowing for missed opportunities and dropped […].

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a16z Podcast: Inside Apple Software Design

Andreessen Horowitz

Join a16z Deal and Research operating partner Frank Chen for a conversation with longtime Apple software engineer Ken Kocienda for an insider’s account of how Apple designed software in the golden age of Steve Jobs, spanning products like the first …

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Zuora does it again: Best Place to Work

Zuora

In the past week, we had more reason to celebrate working at Zuora with another two award wins recognizing our […]. The post Zuora does it again: Best Place to Work appeared first on Zuora.

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Here come even MORE amazing speakers! 50 days to SaaStr Europa 2019.

SaaStr

Your flights are booked, your hotel rooms locked in, what’s left before your trip to SaaStr Europa? We’ve added even more speakers to our agenda. Before we open session sign-ups this month, here is an armchair guide to plotting which sessions you’ll want to add to your schedule. We’ve opened up session registrations so you can already reserve your seat online for any of these sessions.

CTO Hire 155
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The Power of Co-Branding and White Labeling in Integrated Payment Solutions

Discover how co-branding and white labeling can transform your integrated payment solution to enhance user experience and build customer trust. This article explores the subtle yet impactful differences between third-party, co-branded, and white-labeled payment integrations, offering critical insights for software companies. It's an informative and strategic guide for those looking to make informed decisions in a competitive market.

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Why you should make retention your new growth strategy

Point Nine Land

We’re launching Brightback out of stealth. This is a guest post by Guy Marion: CEO, Co-founder of Brightback, and member of the #p9family ??. Acquire, grow, acquire some more. That’s the mantra for most SaaS and subscription companies today. As an industry, we invest millions acquiring and converting customers. Startups buy ads, set up new technology and build out sales and marketing teams.

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Spring Is Here: Declutter and Optimize Your Site For Sales

FastSpring

Spring is here (at least in the Northern Hemisphere, anyway!). As you go through your closets and dust under the bed, consider refreshing your digital presence as well. Spring cleaning gets you in the perfect mindset to tackle site optimization. Here are a few ways to seize the moment and make sure your site is shipshape for sales. Test your site’s loading speeds.

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The Stages Of A SaaS Company: When To Scale For Success

Chargify

How long is a startup a startup? We found ourselves asking this question in a marketing meeting not too long ago. It came up because people regularly refer to Chargify as a startup, but our company has been around since 2009. Are we still a startup? I don’t think so. There are specific stages a software-as-a-service (SaaS) company moves through during its life cycle.

Scale 74