Sat.Apr 20, 2019 - Fri.Apr 26, 2019

Best SaaS Marketing Tactics for Business Growth

The Marketing & Growth Hacking Publication

Software as a service (SaaS) is one of the most popular and widely used forms of cloud-based computing. Today, any individual or an organization can subscribe to any software they might need. What’s more, they can use that software on any number of devices and anywhere in the world.

What are some things you can do early on to make scaling SaaS easier?


It’s never remotely easy until you have a steady stream of leads and a decent 1.0 revenue team. But here are some things that can help in the early days: Always hire at least 2 reps to start. If you just hire 1, you won’t really know what is working, and not working, and why. Don’t expect a sales magician. You ideally need to close the first 10–20 customers yourself, and then hire sales folks to help. Don’t expect magic. Instead, just expect some leverage.

User onboarding strategies that work – and mistakes to avoid

Inside Intercom

Simply signing up users means nothing if you’re not helping them understand how they can actually achieve what you’ve promised. Even the strongest customer testimonials won’t prevent churn if people don’t understand how to use your product.

“I Learn From Startups All The Time”—Comcast NBCUniversal LIFT Labs’ Danielle Cohn Has 4 Rules for Startup Mentors


If you spot a blur speeding through the bright, airy space occupied by Comcast NBCUniversal LIFT Labs Accelerator, powered by Techstars, it’s probably Danielle Cohn. She’s the Executive Director of Entrepreneurial Engagement and the Head of LIFT Labs for Comcast NBCUniversal, and she moves fast.

CRO Hero: Robb Fahrion, Flying V Digital Marketing Agency

The Daily Egg

Ready for a sobering fact?

10 Crystal Clear Signs Your VP of Sales Just Isn’t Going to Work Out


We’ve written a lot on SaaStr on how to find a great VP of Sales, what the risks are, what risks to take, etc. We’ve also summarized a few critical factors that will tell you, within 30 days, if your VP of Sales won’t work out.

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A Random Walk Down Sand Hill Road

Tom Tunguz

Bernie Munger is famous for championing the idea of mental models. Mental models help us think about the world by simplifying very complex topics into more digestible and tractable ideas. The challenge with mental models is first learning about them and second figuring out which model applies when.

More Trending

Collin’s 2018 Reading List

Predictable Revenue

Check out this list of Collin Stewart's favorite books. The post Collin’s 2018 Reading List appeared first on Predictable Revenue - The Outbound Success Company. We help companies grow faster with Outbound Sales. B2B Blog Book

Lessons From a Second-Time Founder: How Brex Went From 0 – $1B in Under 2 Years (Video + Transcript)


Brex Co-Founder and CEO Henrique Dubugras will talk about what he’s learned building the fastest-growing B2B company. Henrique started his first company at 16 and has now built two successful companies from nothing.

Using Buying Groups to Accelerate Your Sales Process


Yet Another Marketing Buzzword? Every few years there is a new buzzword in B2B marketing. A few years ago it was “Inbound Marketing.” The inbound philosophy advocates publishing content through digital channels to entice qualified individuals to consume the content and enter the sales cycle. Then, there was “Account-Based Marketing.” The ABM approach advocates for targeting a predefined and limited set of companies and running campaigns to engage all individuals at these companies.

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Becoming the Partner of Choice for Startups


By Ted Stuckey, Managing Director of QBE Ventures. For the past year, we’ve been promoting—both internally and externally—the concept of QBE becoming the “partner of choice” for startups. We’ve been inspired by the work that companies like Barclays and Stanley Black & Decker have put into their partnerships with Techstars. One of many great examples is the collaboration between Crowdz and Barclays to move B2B payments online.

What the. is a Carbathlon?

Predictable Revenue

Carbathlon is a tradition that started a few years back, right around the time Predictable Revenue + Carburetor (our internal sales automation tool) merged. The post What the. is a Carbathlon? appeared first on Predictable Revenue - The Outbound Success Company. We help companies grow faster with Outbound Sales. Blog Events

Come Meet Up with SaaStr+Salesforce on May 1!


Salesforce Accelerate is hosting a Fireside with me and Jackson Cummings of Salesforce Ventures at the brand new super-cool Salesforce Tower on May 1!! Come meet-up, grab a cold beverage, and stay for an extended discussion of what is new and old in SaaS. I’ll stay until they kick us out!!

10 Creative Lead Gen Examples Sourced from Marketing Legends


Lead generation is the number one challenge for marketers today. And it’s only going to get harder now that most Google search results pages have become saturated with promotional lead magnets masquerading as “great” content.

8 Sales Role Play Exercises to Prepare Your Team for the Win

Sales Hacker

No one loves practice. No medals are won on the practice field. But all around the world, the brightest and best make time for it. They push themselves to be better every day and strain against their perceived limits –– all to make their performance as close to excellence as possible.

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What Is Relationship Marketing And How You Can Use It To Grow Your Business

Groove HQ

How to turn existing customers into engaged brand advocates New relationships are always exciting—and the business kind are no exception. Your new customers are thrilled to have found a great solution, and you’re excited about your business growth.

Why is Zoom worth more Dropbox?


Both are incredible, iconic companies that dominate a segment of their market. But simply put — Zoom is growing much, much more quickly. Stock prices are (in theory) a function of future profits, and thus, in large part, current growth rates. Zoom is growing at 110%+ annually at $450m+ ARR.

What compounding subscription cash flow really means (and looks like)

Chart Mogul

Ever wonder how retention affects cash flow? We took a peek at how our own subscription model and cash flow is affected by the compounding nature of SaaS. Jason Lemkin talks about how SaaS compounds.

In-House vs. Outsourced Sales: A Case for NOT Hiring SDRs

Sales Hacker

I get hassled for this all the time, but I am proud to admit that I am a cost evaluating, penny-pinching, profit-margin-analyzing geek to the core.

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How to Avoid the Most Common Lead Generation Roadblocks

OpenView Labs

There’s no way around it: lead generation can be a frustrating process. You work tirelessly to craft the perfect lead generation campaigns— and often end up scratching your head, wondering how your results ended up falling short of the expectations you set for yourself.

Are startup CEOs happy?


The best start-up CEOs are: driven. unhappy if they are not building. truly enjoy doing great things with their team. are grateful for those on the journey with them. want very happy employees. incredibly proud of the crazy things everyone has pulled off.

Pricing Formulas 101: Everything You Need to Know

Rebilly | Insights Into Subscription Billing

Choosing a pricing formula is one of the first — and most important — steps when creating a pricing plan. If you’re a new subscription business owner, it’s easy to assume you need to use something like “$X a month for Y product.” It’s simple, intuitive, and it works well in a spreadsheet.

a16z Podcast: So You Wanna Build a Software Company in Healthcare?

Andreessen Horowitz

Building a software company in healthcare is hard — and comes along with unique challenges no other entrepreneurs face. In this conversation, a16z bio general partner — and previous founder of genomics company Gnome — Jorge Conde; and a16z bio … bio Company Building 101 founder/maker stories healthcare

The Secret to the Fastest Growing Sales Teams? It’s About Growth, Not Speed.

OpenView Labs

As a recruiter, I hear from many founders and sales leaders regularly about how many salespeople they need and how quickly they need them. I know the pressure is on – many are handed very aggressive targets (I would actually say some are unrealistic ).

Here come even MORE amazing speakers! 50 days to SaaStr Europa 2019.


Your flights are booked, your hotel rooms locked in, what’s left before your trip to SaaStr Europa? We’ve added even more speakers to our agenda. Before we open session sign-ups this month, here is an armchair guide to plotting which sessions you’ll want to add to your schedule.

How to Use Analysis to Craft Your Marketing Strategy

Nimble - Sales

We’ve just come out of planning season for many organizations. To support our customers we’ve been reviewing their plans.

Office Hours with Travis Bryant

Tom Tunguz

It’s time to start SaaS Office Hours again! Starting on May 14, I’ll be hosting a monthly event from the Redpoint San Francisco offices called SaaS Office Hours. During these two hours, we will discuss the tactical issues and questions facing seed and Series A SaaS companies in a small group. That’s why we call them Office Hours. We’ve done them in the past and they’ve been a great success.

Founder’s Guide to SaaS Accounting Software

The SaaS CFO

Have I Outgrown My SaaS Accounting Software? It’s one of the most common questions that I receive from SaaS finance professionals and founders. They ask, “We’ve outgrown our current accounting software. What SaaS accounting software do you recommend?” There are so many choices in the marketplace, but I feel that few software vendors focus on […]. The post Founder’s Guide to SaaS Accounting Software appeared first on The SaaS CFO. Accounting Software Accounting

Disrupting the Desk Phone: How and Why We Made a $50M Acquisition with Dialpad (Video + Transcript)


Listen to the story of how Craig Walker, Founder & CEO at Dialpad acquired TalkIQ for $50M in 2018.

The Stages Of A SaaS Company: When To Scale For Success


How long is a startup a startup? We found ourselves asking this question in a marketing meeting not too long ago. It came up because people regularly refer to Chargify as a startup, but our company has been around since 2009. Are we still a startup? I don’t think so.

The Top 5 Customer Onboarding Metrics and How to Leverage Them


Onboarding isn’t just about introductions; it’s about acceleration. Customers expect to see value from your product as soon as possible, so customer success teams should focus on accelerating the customer journey in order to deliver returns on the investment. Customer onboarding is the period after purchase when your customer is getting to know your product. It’s a critical first step—but it is only the first step.

how do Bay Area companies compare to those outside it?


On our season four wrap, Sameen Karim , co-founder and CEO of Eventable , is curious to see how companies in the Bay Area compare to those outside of it. Is there a difference in growth, or in retention? To answer, we looked at the growth data from just over 3k companies from all over the world. **We

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Is it possible to start a multi billion dollar company in a year?


That’s pretty tough in B2B/SaaS. Brex want from $0 to $1b valuation in 24 months though. That’s pretty extreme. More of the story here; Lessons From a Second-Time Founder: How Brex Went From 0 – $1B in Under 2 Years (Video + Transcript). View original question on quora.


3 Tips to Onboard Your CSM and Speed Up Their Time to Value


Your new Customer Success Manager only gets to experience their first day on the job once. The difference between an effective and ineffective employee onboarding experience determines the long-term success of a new Customer Success Manager (CSM).

Totango Global Executive Forum delivers inspiration, premier quality content and connections with NPS score of 87.5!


Leaders of customer success convened at beautiful Carneros Resort in Napa Valley last week for Totango’s inaugural invite-only Global Executive Forum, the first event of its 2019 Customer Success Summit Conference. . With an amazing NPS score of 87.5,

The ugly side of growth – how to scale your sales team sustainably

Inside Intercom

If you’re reading this, you might be familiar with Paul Graham’s famous article “ Startup=Growth ,” where he lays out the difference between traditional businesses and startups. Paul Graham puts it like this: “A startup is a company designed to grow fast”.

SaaStr Podcast #227: Alexandr Wang, Founder & CEO @ Scale On Why TAM In The Traditional Sense Barely Matters


Alexandr Wang is the Founder & CEO @ Scale, the startup providing high quality training and validation data for AI applications.