The Daily Egg

FEBRUARY 18, 2019

Source If any question has plagued digital marketers, it’s the one of defining the concept known as “user experience.” User experience (UX) is so confusing because the term can take on several different definitions, even within the UX community. The concept of user experience is also used throughout many industries, including software design, website design, […] The post What is User Experience (UX)?

User Experience 266

User Experience Software Marketing 266

Tom Tunguz

FEBRUARY 19, 2019

Startups are innovation machines. They identify market opportunities, develop novel products and go out to change the world. Some companies want to change the world in one dimension: a better product or a disruptive go-to-market. Others want to innovate in every dimension and re-invent every discipline from pricing to marketing to support to customer success.

Pricing 241

Pricing Startup Sales Hiring Innovation 241

SaaStr

FEBRUARY 16, 2019

Cash collections is a topic we haven’t discussed much on SaaStr, but boy it can be important all the way until you have a CFO. And often after. What’s the issue? The issue is that most SaaS start-ups are terrible at collecting cash that doesn’t come from a payment gateway. Just terrible. – terrible at collections. start-ups without an A/R function often have $250k-$500k in uncollectible receivables. – metrics that break and don't make sense. starts to harm yo

Sales Hiring 206

Sales Hiring Payment Features SaaS Payments Payment Solutions 206

SaaStock

FEBRUARY 21, 2019

Today we bring you the first of our extended podcast episodes, where Alex gets to ask the nitty-gritty details he usually doesn’t have time for. These hour-long episodes offer a well-rounded insight into the workings of some of the most successful SaaS founders and their companies. Our guest is John Thompson, a Co-Founder and a CEO who has taken 2 businesses from zero ARR through seed and A rounds.

SaaS 168

SaaS Interviewing B2B Sales 168

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Innovation

The Daily Egg

FEBRUARY 20, 2019

Source Service as a software companies had better put their best SaaS pricing pages forward if they hope to stay on top of the competition. The thing is, it’s not easy developing the perfect pricing page, no matter what type of service you offer. You may wonder if you should have a free plan. Or, […] The post Best SaaS Pricing Pages – 4 Key Examples From Crazy Egg Experts appeared first on The Daily Egg.

Pricing 244

Pricing SaaS Software Development 244

SaaStr

FEBRUARY 17, 2019

It took me a while to understand the power of events and field marketing. One thing is clear — events are expensive. Putting on your own event is expensive — and complicated. Exhibiting at someone else’s event is expensive — and bounded. Events: Are They Worth the Big Expense? Got 100 Customers? Believe It Or Not, It’s Time for Your First User Conference.

Cloud 171

Cloud Branding Strategy Marketing 171

Predictable Revenue

FEBRUARY 21, 2019

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Shawn Sease, Director SDR Client Services at outbound sales consultancy Sales Developers. The post How to tailor your cold calls to match your prospect’s communication style with Shawn Sease appeared first on Predictable Revenue.

Communication 133

Communication Consulting Revenue Development 133

The Daily Egg

FEBRUARY 20, 2019

Heatmaps have been our signature product since 2005. But we’ve grown quite a bit since then, and you may be surprised to learn about the full range of website optimization tools that we offer. Aside from heatmaps and the four other valuable reports we provide on the health of your website, we also give you […] The post Visitor Recordings Part One: Seeing Value And Overcoming Obstacles appeared first on The Daily Egg.

User Experience 233

User Experience 233

Intercom, Inc.

FEBRUARY 18, 2019

Product design is about cost-benefit analysis. How useful is something versus how hard is it to do. Here’s how I think of it: The cost-benefit analysis of features. Every type of feature can be identified as belonging to one of four quadrants: low reward and low effort; low reward and high effort; high reward and low effort; and high reward and high effort. .

Management 145

Management 145

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Payments

SaaStr

FEBRUARY 22, 2019

Wondering how to bring SaaStr learnings into your company? We’ve got the answer! We’ll train your team in the very top lessons of SaaStr. How to drive deal size up! How to decrease churn! How to sell more a solution, and less of a tool! We’ve curated 100+ of the top SaaStr lessons, along with easy-to-learn-from 3 minute videos from our top speakers, all into one product — SaaStr Pro!

Churn 155

Churn Engagement 155

Neil Patel

FEBRUARY 19, 2019

Don’t you hate how it takes forever to get results when it comes to SEO? Everyone says it takes 6 months to a year and even in some cases many years to see results. Well, I have some bad news and some good news for you. Let’s start with the bad news…. SEO is a long-term strategy. It’s not about doing it for a few months and forgetting about it. And if you stop focusing on it eventually your competitors will outrank you.

Branding 111

Branding Strategy Content Marketing Marketing 111

Andreessen Horowitz

FEBRUARY 22, 2019

This is a written version of a presentation I gave live at the a16z Summit in November 2018. You can watch a video version on YouTube. Skynet is coming for your children — or is it?

AI 111

AI Mobile SaaS 111

Nimble - Sales

FEBRUARY 19, 2019

lMaintaining an exemplary level of customer satisfaction is critical to acquiring new business and retaining existing customers. Technology has raised the performance bar for every brand in terms of creating expectations of immediacy, personalization, and superior digital experiences. In order to analyze and improve customer experience, you can use different methods and tools, for example, […].

Technology 110

Technology Branding Business 110

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Revenue

SaaStr

FEBRUARY 20, 2019

One thing that is interesting at “scale” is you have to be careful about shooting from the hip. You have to start speaking with data. As SaaStr has crossed $11m+ in annual revenues, what we think will happen often … isn’t what happens. We could intuit everything the first few years. Now, we have to be careful about that. Speakers we think will perform well are less popular than we think.

Travel 127

Travel Trends Revenue Scaling 127

Chargebee

FEBRUARY 20, 2019

Checkout pages are one of the top rungs of the SaaS conversion ladder. Optimizing the checkout process and elevating customer experience can do wonders to boost sign ups for subscription businesses.

Subscription 109

Subscription Payment Features SaaS Business 109

FastSpring

FEBRUARY 22, 2019

FastSpring’s Employee Spotlight is a Q&A series that features the hardworking, intelligent, and fun people that make FastSpring great. Get to know the fantastic team behind the full-service ecommerce platform. Q: What is your role at FastSpring? A: I’m the VP of People & Culture at FastSpring. I’m responsible for our company’s strategic human resource (HR) planning and directing all people functions in accordance with policies, practices, and trends within the tech industry.

VP of Engineering 97

VP of Engineering Company Culture Scale Headcount 97

Baremetrics

FEBRUARY 19, 2019

This is the Baremetrics Growth Manifesto — the same one that sits in our internal wiki — that we use to guide everything we do that’s related to growth. Why make this public? Well, as you’ll read below, transparency is one of our core values. We believe that sharing how we do things — our wins, struggles, strategies, etc. — is a rare and beneficial endeavor.

Scale 107

Scale Acquisition Retention Churn 107

As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.

Pricing

SaaStr

FEBRUARY 20, 2019

The one mistake I keep making, even after abandoning swiftly ;), is hiring people that aren’t on your mission. First, it’s never worked out for me when I hired someone with good experience that didn’t “get” our mission. Almost every start-up in SaaS, almost every start-up period, is only going to be interesting to some folks. Maybe only a few. It’s hard, but try to hire just those ones.

Management 124

Management Branding Scaling SaaS 124

InsightSquared

FEBRUARY 19, 2019

Here in Boston, we love rowing. Every year thousands of us crowd around the Charles River to watch boats gracefully glide along the river as they race at the Head of the Charles Regatta. What most casual spectators don’t realize is all the components that go into making one of those rowing shells move as quickly down the river as possible (and it’s not nearly as graceful as it may look).

Benchmarks 97

Benchmarks Forecasting Trends Sales 97

ProfitWell

FEBRUARY 20, 2019

On this episode of the ProfitWell Report, Jonathan Kim , Founder of Appcues , wants to know how a company's onboarding impacts customer willingness to pay and retention. T o answer J-Kim’s question, we looked at just under 500 different software products spread between B2B and B2C and nearly twenty five thousand customers of those products. Here’s what we found.

Onboarding 90

Onboarding Retention B2C B2B 90

Groove HQ

FEBRUARY 20, 2019

Starting a business is hard. But developing these leadership qualities will give you a chance of survival In addition to dealing with a million things on their plate at any given time, first-time business owners also need to learn to be managers for when their company starts growing—including all the leadership qualities that come with […]. The post The Top 5 Leadership Qualities a First-Time Founder Should Practice appeared first on Groove Blog.

Leadership 86

Leadership Development Management Business 86

Advertiser: Data Robot

The buzz around generative AI shows no sign of abating in the foreseeable future. Enterprise interest in the technology is high, and the market is expected to gain momentum as organizations move from prototypes to actual project deployments. Ultimately, the market will demand an extensive ecosystem, and tools will need to streamline data and model utilization and management across multiple environments.

Generative AI

SaaStr

FEBRUARY 21, 2019

As the war for talent continues unabated in tech, especially in the Bay Area, employees are getting better and better deals in many cases. And in many cases, that’s a good thing. But it’s possible to take things so far that the company is harmed. I’ve noted a trend lately with salesreps to give them … “everything” By that I mean: Paying a full draw for 3+ months.

Scale 124

Scale Sales Payments Churn 124

Zuora

FEBRUARY 20, 2019

Demonstration that ERP is not enough, Zuora was rated the top vendor, among 16 vendors -- including traditional ERP vendors Oracle, SAP and Amdocs -- in the latest MGI Research Agile Billing Solutions Buyer’s Guide. The post ERP Is Not Enough, According to New MGI Report appeared first on Zuora.

85

85

Sales Hacker

FEBRUARY 21, 2019

There’s something so positive and energizing about kicking off a meeting. It’s the open door every salesperson craves. But that thrill is easily toppled. With one wrong move, you can get off on the wrong foot and put your entire sales process in jeopardy. A derailed meeting is a derailed process. How do you kick off a meeting well? Chatter away and smile until your cheeks hurt?

Sales 82

Sales Strategy Communication Data 82

Chargebee

FEBRUARY 22, 2019

Annual contracts in SaaS is the way forward, according to many experts. But how do you look at annual contracts in the context of revenues and cash flows? And how do you align it with ASC 606/IFRS 15?

Revenue 81

Revenue SaaS 81

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Payments

SaaStr

FEBRUARY 18, 2019

The best rule I’ve learned in SaaS is the “50% of your ARR on the balance sheet” rule. If you have > 50% of your ARR in cash, in the bank, that’s usually enough to make the key accretive investments you need to make in people, infrastructure and marketing, If you are at $10m ARR, you need at least $5m in the bank to comfortable hire the say 50+ folks you’ll need to hire the next year.

Banking 124

Banking Investment SaaS Marketing 124

Andreessen Horowitz

FEBRUARY 17, 2019

Bobby Kotick is the CEO of Activision Blizzard (a merger he engineered); it’s one of only two video gaming companies in the Fortune 500, and the largest game network in the world.

Engineering 81

Engineering Entertainment 81

FastSpring

FEBRUARY 19, 2019

Short answer: Yep. Long answer: Buckle up, we’re taking you on a data-filled ride! Learn more about page speed, how it affects sales, and how you can optimize loading time. Then pick up a few additional tips for converting online sales, because having the fastest page on the planet can only take you so far without a more comprehensive strategy. What is page speed?

Payment Methods 66

Payment Methods Scale Payment Solutions Payment Services 66