The Daily Egg
FEBRUARY 11, 2019
A marketing campaign with a low click-through rate (CTR) isn’t going to provide you with the return on your investment (ROI) like you expect. Only when your prospects are clicking-through can they progress through the rest of your marketing funnel. While your conversion rate may calculate how much you’re spending on cost per lead and […] The post What is Click Through Rate?
SaaStr
FEBRUARY 14, 2019
Here’s what I look for to try to get a sense if they’ll perform: Do they call out top performance with metrics ? The best reps are often quite precise. E.g., hit 152% of Quota last year, 143% year before, etc. Maybe they are exaggerating, that’s besides the point. The question is, do they love to win and have a history of it? Metrics are a good indicator here.
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Tom Tunguz
FEBRUARY 12, 2019
In Defense of Troublemakers. I love the title. Who doesn’t want to be a troublemaker? Charlan Nemeth is a professor at Berkeley of Psychology. She’s studied the role of dissent in group decision-making and written this book on the topic. It’s a critical part of a functioning team. Here’s what I learned from the book: The minority, dissenting opinion in an argument is essential to ensure we make the best decisions.
Predictable Revenue
FEBRUARY 14, 2019
On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Alexandra Palomino, Sales Development Representative at San Francisco-based customer support provider UJET. The post Tricks of the trade: How UJET’s Alex Palomino gets the highest open rates and the most responses – while sending the fewest emails on her team appeared first on Predictable Revenue.
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
The Daily Egg
FEBRUARY 13, 2019
It’s no secret that it’s become harder, more expensive, and more challenging to build and grow a business in recent years. At Crazy Egg, we believe the answer is to focus less on volume (more emails, more ads, more pop-ups), and focus more on paying attention to the people who are paying attention to you. […] The post New Features Roundup: Valentine’s Day Edition appeared first on The Daily Egg.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Tom Tunguz
FEBRUARY 11, 2019
After publishing the survey last week, I received many questions. I’ve answered a few here. I’m happy the data has garnered so much interest and I hope it’s helping with our two goals of sharing benchmarks and sparking conversations about how to optimize trial. If you have stories or data that buttresses or contradicts any of these findings, please share them.
Intercom, Inc.
FEBRUARY 14, 2019
You often hear great talks about the founding story and how to drive that first phase of growth. At SaaStr , I talked about what happens after that, how you can drive your next phase of growth. When you are starting a business, or joining a new one, you are excited and full of ideas. You probably have a goal in mind. It might be to launch a new product, to define a new category or to hit $1M in revenue.
SaaStock
FEBRUARY 12, 2019
We are super excited to announce that SaaStock East Coast 2019 taking place in New York on June 4-6, is now open for registration. Grab a super early bird ticket before midnight February 13th. Building on last year’s event we held in the city that doesn’t sleep, as well as the success of three flagship conferences in Dublin that have brought together thousands of SaaS founders, execs and investors, we’re taking this SaaS show global, touching down on a total of 5 continents in 2019.
SaaStr
FEBRUARY 12, 2019
By Dialpad CEO, Craig Walker, Dialpad Founder, and CEO. An acquisition can make or break your startup. At worst, a disastrous deal leads to wasted wasted time and money, a startup’s two most precious resources. On the flip side, a strategic transaction can give a speed to market advantage over rivals or potentially let you run away with a new market.
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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.
Incredo
FEBRUARY 15, 2019
In today’s large online commercial climate, a firm is only as good as its digital solutions. Simply having a website or a digital marketing strategy will no longer cut it. Online competition between firms is on the rise and your marketing efforts should reflect that. We are a team of marketing experts and engineers that specialize in telling brand stories and innovating the growth of our clients.
Intercom, Inc.
FEBRUARY 12, 2019
Unless your business is transactional, nurturing your existing customers should be just as important as acquiring new logos. The way I see it, closing a deal is just the first step. It’s what comes after – onboarding, upselling and cross-selling, renewal – that determines your customers’ ability to grow with your product and, consequently, the fate of your own growth.
Agile Payments
FEBRUARY 12, 2019
Some applications are more favorably aligned with acceptance of eCheck (ACH) transactions than others. Applications that are proprietary and align themselves well with eCheck acceptance and only support their business can often start out with using an external transaction management tool for payment origination and management. On the other hand, applications that are used my multiple organizations or businesses are far less likely in being able to get by with utilizing an external payment manage
SaaStr
FEBRUARY 11, 2019
Still processing all the learnings from 2019 SaaStr Annual? I know I still am. We’ll write more soon. But one thing was clear — the 2019 Annual was both the best Annual ever, and the start of a new chapter for SaaStr Annuals 6-10, i.e. 2020-2024+. An even more inclusive, more open, more mentorship-focused Annual. We’ll build on everything great in 2019 for years to come.
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Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.
Unbounce
FEBRUARY 13, 2019
When it comes to page speed, a few seconds of slowdown can cost you. Slow load times cripple conversion rates, raise the price you pay for ad impressions, and even drive qualified traffic to your competitors. All this being true, Accelerated Mobile Pages (AMP) would seem like the hail mary pass that marketers have been waiting for. Essentially, AMP is a Google-backed framework for creating web pages that deliver near-instant load times, even on mobile.
Intercom, Inc.
FEBRUARY 11, 2019
We all know the importance of measuring the quality of your interactions with your customers. Asking for feedback from customers helps managers spot and reward star performers and identify opportunities to improve the quality of support their team provides. There are numerous industry standards for this – Customer Effort Score (CES), Customer Satisfaction (CSAT), Net Promoter Score (NPS), etc.
Agile Payments
FEBRUARY 11, 2019
Even though 2019 is only two months old, there are many new apps available for both Android and Apple devices. From improvements in health to new tech assistants, these apps will be helpful now and into future.
SaaStr
FEBRUARY 12, 2019
Required is a strong word … but the answer is Yes. Everyone can benefit from leadership training. Especially, the folks so senior that traditional training doesn’t cover them. Who trains the trainer? We just got back from the SaaStr Fund founder retreat and while I was a bit reluctant to do it, we did leadership training. This year it was focused around messaging and presenting your company.
As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.
Neil Patel
FEBRUARY 12, 2019
I have a question for you…. How do you build links? If I had to bet, chances are you spend little to no time on link building. Why? Because it’s hard. But why should link building be hard? Most parts of SEO are much simpler and cost-effective. For example, if you want to write content… you just go and write it. It may not be great content, but nothing is stopping you starting, learning, and improving.
Mattermark
FEBRUARY 13, 2019
We are excited to announce that Mattermark has re-launched as an independent company! Mattermark’s mission is to maintain the most complete database of private companies and their major financial events. Mattermark’s founders Danielle Morrill, Kevin Morrill, as well as Product Lead Paul Denya and Engineering Lead René Barranco and other former team members will continue to be involved and support our renewed focus on private deal intelligence.
Groove HQ
FEBRUARY 13, 2019
When it comes to doing business online, ecommerce is among the most challenging industries to be in—and ecommerce customer service is no joke, either. The proliferation of platforms like Shopify and WooCommerce makes setting up shop virtually free, so you constantly have to battle nimble entrants trying to steal a slice of the pie. At […]. The post The Little Big Guide to Ecommerce Customer Service appeared first on Groove Blog.
SaaStr
FEBRUARY 11, 2019
Because you save a lot. You save a lot on dilution, and a bit (but not THAT much) on fees. When you IPO, you generally sell 15%-20%+ of the company, inclusive of a green shoe. And investment banker fees can approach 6%-7%, all-in, of what you raise. Think of that as much as 25% effective dilution when you IPO. That’s a lot of dilution. It’s like another large venture round.
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The buzz around generative AI shows no sign of abating in the foreseeable future. Enterprise interest in the technology is high, and the market is expected to gain momentum as organizations move from prototypes to actual project deployments. Ultimately, the market will demand an extensive ecosystem, and tools will need to streamline data and model utilization and management across multiple environments.
IT World
FEBRUARY 13, 2019
Serverless marks the next leg of the cloud journey as CIOs further abstract infrastructure and operations in pursuit of greater business agility.
Andreessen Horowitz
FEBRUARY 15, 2019
It’s clear that all kinds of commerce companies and consumer products have been disrupted — or enabled — by tech. Yet for certain categories, like consumer packaged goods (CPG), it seems like tech hasn’t changed things very much.
FastSpring
FEBRUARY 15, 2019
The digital commerce landscape is even more competitive than ever before. And the success of your software company will depend on your ability to attract the right traffic to your online store and turn these visitors into paying customers. Unfortunately, there isn’t a magic wand for software businesses to wave (we’ve tried looking) that will automatically fulfill both of these requirements.
SaaStr
FEBRUARY 13, 2019
Probably deals where the founders made > $1b each. The data here isn’t my strength, but let’s make a partial list for U.S. start-ups pre-IPO: WhatsApp Founders, $5.5b (+-) each (2 founders). It’s likely they made more with FB stock appreciation. Qualtrics Founders, $1b+ each (3 founders). Sale to SAP. Pretty good for SaaS. GitHub Founders, $1b+ each.
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If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.
Chargebee
FEBRUARY 15, 2019
Payment gateways are great - until they are not. If you depend on a payment gateway to drive your subscription business, here is a wake up call for you.
Nimble - Sales
FEBRUARY 11, 2019
Back in 2010, when Instagram appeared, no one could have predicted that this photo-sharing platform would become a substantial sales channel for any e-commerce business. Today Instagram has not only over one billion of active users who can become your potential customers, but also multiple e-commerce features to drive conversions with ease. While big dogs […].
IT World
FEBRUARY 15, 2019
Each year we talk with tech leaders about the biggest problems they’ll face in the near future, and we’re starting to see some subtle and not-so-subtle shifts from the worries of 2018. Data overload, a major concern 12 months ago, has evolved as new data-hungry tools and AI help make sense of data and drive business decisions. This year CIOs say they’re more concerned with how to protect that data, as organizations grapple with new privacy regulations. [ Learn from your peers: Check out our Stat
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