Intercom, Inc.

MARCH 7, 2019

Onboarding 162

Onboarding Retention 162

OpenView Labs

MARCH 6, 2019

Trends in marketing, like those in fashion and design, are circular. Ten years ago, marketing automation’s promise to turn the craft of business-to-business marketing into a hard science was precisely the message executives had longed to hear. Seemingly overnight, quant marketing was hot, brand marketing was not. John Bigay, CMO of iZotope, an audio tech company for music professionals, described being perceived as a brand marketer during the rise of marketing automation as “walking into brain s

Branding 63

Branding Customer Success Startup Advertising 63

TriTuns

MARCH 6, 2019

My how quickly things have changed. It seems like only yesterday SaaS vendors were worried that getting the Customer Success (CS) teams involved in the sales process would only slow things down and prevent a sale from closing. Today, it is increasingly the case that SaaS vendor need to showcase their customer success services in order to win a sale!

Customer Success 40

Customer Success SaaS Sales Marketing 40

The Daily Egg

MARCH 6, 2019

There’s no doubt that personalization helps boost conversions. The proof is in the numbers: Econsultancy found that 93% of companies experienced a raise in conversion rates after personalizing their search engine marketing The same was true for 94% of companies that personalized their websites And 92% of companies that personalized their emails saw a boost […] The post 6 Personalization Techniques That Will Boost Your Conversion Rate appeared first on The Daily Egg.

Engineering 279

Engineering Marketing 279

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Innovation

SaaStock

MARCH 8, 2019

We want to think of International Women’s Day as a day to celebrate women – their power and glory – rather than their difficulties in navigating a male-dominated world. We would like you to meet a few extraordinary women who have the impressive task of driving tech in Asia, a part of the world that could be even more challenging to women.

VP of Engineering 264

VP of Engineering CTO Coach Venture Capital SaaS 264

SaaStr

MARCH 3, 2019

We’re running our own interesting NPS study at SaaStr Inc. labs ??. ’18-’19 represented an interesting NPS point for our events. Our first ever SaaStr Europa in Paris generated our highest NPS ever. But the 2018 SaaStr Annual was a bit of an NPS setback. In ’18, we had the best speaker line-up ever (the CEOs of Slack, Atlassian, MongoDB, Box, Marketo, Qualtrics, Blackline, Trello and so much more), and better mentorship than ever.

Sales 165

Sales Engagement Revenue Data 165

The Daily Egg

MARCH 7, 2019

Our co-founder, Neil Patel, once asked 208 companies one simple question: “Which marketing strategy has provided you with your biggest return on investment?” As a click-bait article might say, THE ANSWER WILL SHOCK YOU. It wasn’t SEO. They said they were actually getting the highest ROI from CRO (conversion rate optimization). And what’s fascinating is […] The post Tools, Tips, And Getting Ready For Testing: A Quick-Start Guide To CRO appeared first on The Daily Egg.

Investment 268

Investment Strategy Marketing 268

SaaStock

MARCH 5, 2019

Christina Villa had a simple launch plan for Cledara: do it at the SaaStock Startup stage on October 16th, 2018. She had quit her job four months earlier and incorporated the company in London. Cledara was going to solve the problem of companies having too many SaaS subscriptions that were increasingly difficult to keep track of. Cledara would serve as their home and the payment hub powered through a digital Mastercard.

Startup 152

Startup SaaS Payments Payments Payment Services 152

Predictable Revenue

MARCH 7, 2019

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Margaret Weniger, executive director of #GirlsClub, a growing mentoring and training organization focused on expanding the presence of women in sales. The post Developing diversity on sales teams: in conversation with #GirlsClub’s Margaret Weniger appeared first on Predictable Revenue - The Outbound Success Company.

Development 133

Development Sales Revenue 133

Advertisement

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

Payments

SaaStr

MARCH 7, 2019

This year, in celebration of International Women’s Day , we are launching our SaaStr Europa 2019 Equality, Diversity and Inclusion program. We believe that true innovation depends on hearing from, meeting with, and listening to people with a variety of perspectives and diverse backgrounds. We strive to make all of our events, and the community and companies who participate in them, inclusive and encourage, and recognize people of all races, ethnicities, genders, ages, abilities, religio

Travel 143

Travel B2B Innovation SaaS 143

Intercom, Inc.

MARCH 5, 2019

Historically, the role of the sales development representative (SDR) has been to collect qualification criteria so they can determine if a prospect is promising enough to be introduced to an account executive. However, SDRs today, especially at Intercom, are doing much more than that – they are accelerating the sale by providing prospects with value early on. “Now sales teams can automate away so many of the tasks that used to be manual and repetitive” Thanks to automation technology

Development 138

Development Sales Education Technology 138

SaaStock

MARCH 7, 2019

On this month’s episode of The Struggle, we speak with Hannah Chaplin, Co-Founder, and CEO of Receptive, a SaaS company that helps other SaaS companies make the most of the product feedback they get and turn it into insights that can help them grow. Receptive is Hannah’s fourth company, the second which is SaaS. She has been an entrepreneur since the age of 21 and knows all too well the struggles of starting a company.

SaaS 130

SaaS Pricing Metrics Development 130

Nimble - Sales

MARCH 5, 2019

Entering its seventh year, Social Media Marketing World is among the largest gathering of thousands of marketers and influencers from around the world who travel to San Diego each year to learn business-building ideas. Attending Social Media Marketing World is a must for anyone in the social business space, and is a great environment for […]. The post Top 50 Speakers to Connect with at #SMMW19 appeared first on Nimble Blog.

Social Media 111

Social Media Travel Marketing Business 111

Advertisement

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

Revenue

SaaStr

MARCH 2, 2019

They already know. In a small company, everyone already knows. Not 100% of everything, but most everything. Just tell them. Tell them what you can do to rally them. Tell them what you can cut to make it / stretch it out. Or if it’s really, truly over — thank them. They already know. But if they are still there, you may still have a shot. View original question on quora.

Business 118

Business 118

Intercom, Inc.

MARCH 8, 2019

Today we celebrate International Women’s Day, when the world acknowledges the social, economic, cultural and political achievements of women. The first International Women’s Day (IWD) took place in 1911 and was supported by more than 1 million people in Austria, Denmark, Germany and Switzerland. Today, IWD belongs to everyone, everywhere – including everyone at Intercom!

Sales 128

Sales Business 128

InsightSquared

MARCH 8, 2019

My transition into a BDR role at InsightSquared came shortly after spending my first few post-grad years gaining experience in a highly transactional, customer-facing sales role. If you’re late to the game like I was, life as a BDR is one hell of a grind. That’s not a gripe, either. It’s a fact. Believe it or not, the grind is the reason why I love my job.

Underperforming Technical Team 106

Underperforming Technical Team Sales Sales Enablement Engagement 106

Andreessen Horowitz

MARCH 2, 2019

Today, some of the most valuable corporations in the world today are “network operators”. Thanks to network effects, these platforms become more valuable to existing users as each new user joins.

Government 106

Government Blockchain 106

As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.

Pricing

SaaStr

MARCH 2, 2019

Hire someone just to deal with them. That specifically handles the small headache customers. And outsource it if you have to. The small, complaining customers are always the ones everyone wants to get rid of. They consume so much oxygen. They take up all of support’s time. They escalate things to the CEO. Too much drama for too little revenue. But the thing is, often the customers that complain the most are the most engaged.

Outsourcing Services 118

Outsourcing Services Engagement Revenue 118

Groove HQ

MARCH 6, 2019

How to continue winning with content, when writing great blog posts is no longer enough Content has helped us grow Groove to $5m in annual revenue and form some great relationships with some of our most loyal customers. I guess you could say content is a big deal to us, which is why we’ve always […]. The post Content Distribution: The Missing Piece in Your Marketing Strategy appeared first on Groove Blog.

Strategy 99

Strategy Marketing Revenue Content Marketing 99

Nimble - Sales

MARCH 6, 2019

Attending conferences provides you with the opportunity to meet people in person you’ve built relationships with online over the years — as well as making new connections. Whether you’re a social marketer who’s outgoing, loves meeting new people wherever you go, or an extremely introverted person, I hope this guide helps take your networking game […].

Social Media 92

Social Media Marketing 92

InsightSquared

MARCH 4, 2019

At InsightSquared, we talk a lot about using your historical Salesforce data to expose and identify patterns from years past to dramatically improve accuracy in the present and future. But starting this spring, Salesforce will start enforcing a policy that limits client access to their Field History data that is older than 18 months. So, what data is being impacted by the policy?

Retention 83

Retention Forecasting Data Sales 83

Advertiser: Data Robot

The buzz around generative AI shows no sign of abating in the foreseeable future. Enterprise interest in the technology is high, and the market is expected to gain momentum as organizations move from prototypes to actual project deployments. Ultimately, the market will demand an extensive ecosystem, and tools will need to streamline data and model utilization and management across multiple environments.

Generative AI

SaaStr

MARCH 8, 2019

The age-old sales funnel has worked fine for decades…until now. Flaws are being exposed, and a new model is imminent. Why is the sales funnel alone, no longer an appropriate way of thinking about customers? What will emerge to supplement or replace it? Join Hubspot CEO Brian Halligan and NEA’s Hilarie Koplow-McAdams to explore the evolution of the marketing and sales funnel you’ve been using for decades to generate traffic and convert and leads into customers.

Scale 106

Scale Sales Hiring Underperforming Technical Team Social Media 106

Sales Hacker

MARCH 4, 2019

My friend Tom at Bottomline Technologies was running a sales team making thousands of phone calls a week. Despite all their best efforts, his sales reps were only connecting with prospects 3% of the time. The other 97% of the time, they had no choice but to leave a voicemail. In a typical week those voicemails could generate a grand total of one returned call each day.

Sales 85

Sales Technical Review Interviewing Branding 85

Nimble - Sales

MARCH 5, 2019

You’ve surely noticed nearly every business out there has a blog. Whether it’s managed correctly or not, it’s likely there. That’s because we live in the age of information. There are so many different channels for communication that businesses (marketing departments) are jumping at these opportunities to connect with both potential and existing customers.

Communication 87

Communication Marketing Management Business 87

Divestopedia

MARCH 3, 2019

When it comes to the value of your business, no one knows better than you -- right? Well, just in case, here is a comprehensive look at a variety of factors that go into a valuation and how they can help you position your business in the market.

Business 82

Business Marketing 82

Advertisement

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

Payments

Sujan Patel

MARCH 4, 2019

It seems like everything is offered ‘as a service’ these days: platform, infrastructure, recovery, storage, database, security, management, and more. There are so many, they had to create an all-encompassing term – XaaS, or Anything-as-a-Service – to represent them all. The XaaS industry is booming, and it’s the software-as-a-service (SaaS) companies under that umbrella that […].

SaaS 81

SaaS Software Management 81

Andreessen Horowitz

MARCH 4, 2019

I’ve shared a lot about a future enabled by mobile — covering how mobile changes product design, app monetization, and business models to social communication and more.

Mobile 76

Mobile Business Model Communication Software 76

Zuora

MARCH 8, 2019

At Zuora, we have an ongoing commitment to maintaining a workplace where all employees feel comfortable being their true, authentic […]. The post Newly Launched: Zuora Black Network appeared first on Zuora.

75

75