Sat.Mar 25, 2023 - Fri.Mar 31, 2023

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Four customer engagement strategies for SaaS companies

ChurnZero

Early-stage SaaS businesses tend to put most of their focus on acquiring net new customers. For a little while, customer retention is a manageable task with existing staff. When you have only a handful of customers, your sales team, product team, customer support team—and even executives—can join forces to keep them happy. However, this isn’t scalable.

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9 In-App NPS Survey Examples to Measure Customer Satisfaction in SaaS

User Pilot

Looking for the best examples for designing and implementing an in-app NPS survey? You’ve landed in the right place. Net Promoter Score (NPS) is one of the most popular and effective ways to measure customer satisfaction and loyalty in a SaaS business. In this article, we’ll cover what an in-app NPS survey is, how to calculate it and measure user sentiment.

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Why you should use ABM for B2B SaaS event marketing campaigns

Kalungi

I’ve been an ABM manager for over five years. I’ve tried every possible campaign and tested every channel I came across. While there are many ways you can ensure that you get the best results out of your ABM campaigns , in terms of pipeline generation speed and rapid ROI, the most successful ABM campaign I’ve ever run for an enterprise B2B SaaS company in a mature market was through an event campaign.

B2B 40
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Buyer Enablement: The Key to Closing More Deals Faster Than Ever

CloseSaaS

Want to close deals faster? Buyer enablement speeds up the sales process -- and makes selling easier. Here's what you need to know.

Sales 52
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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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How a Digital Marketing Company and Web Design Agency Work Hand in Hand for Online Success?

SaaS Metrics

Are you looking forward to knowing how a Digital Marketing Company and Web Design Agency Work Hand in Hand for Online Success? You will be guided following a Digital Marketing Company in UAE and Web Design Agency Work Hand in Hand for Online Success. Well-contemporary web planners and digital marketing crusades are. Read more The post How a Digital Marketing Company and Web Design Agency Work Hand in Hand for Online Success?

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Where Did Startups Put Their SVB Cash? At JP Morgan Chase

SaaStr

SVB failing was a stunning moment in the history of startups. Stunning,m and I think, actually still underdiscussed. As SVB’s situation appeared to be deteriorating, I thought based on ‘08-‘09 they might get acquired, or back stopped, or bailed out in some fashion. I never thought on a Friday morning I’d see a tweet the bank had been shut. A bank.

Startup 283
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Metrics That Matter in 2023: My KiwiSaaS Presentation Slides

Kellblog

Just a quick post to share the slides from the presentation I gave today at the KiwiSaaS conference to discuss the SaaS metrics that matter in 2023 and 2024. The presentation has three sections: First, an introduction which quickly reviews the ways the startup world has changed in the past 6 months. Simply put: Toto, I have a feeling we’re not in 2021 anymore.

Metrics 123
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Product Analytics Guide for SaaS Products

User Pilot

How can product analytics help product managers create better digital products and more satisfying user experiences? This is the main question we tackle in this article. We start by looking at different kinds of analyses and the metrics to track and then explore some practical ways of using each of them to drive various product goals. We finish with an overview of product analytics tools that your team can benefit from.

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The 15 Best Sales Methodologies to Drive Growth

CloseSaaS

Which sales methodology is right for your sales team? Check out the 15 most popular methods, then learn how to create your own in this article!

Sales 52
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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Smartsheet vs. Wrike

The Daily Egg

Smartsheet and Wrike both provide robust project management tools but with unique functionalities that make them suited to different types of businesses. The post Smartsheet vs. Wrike appeared first on The Daily Egg.

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Usage as the Moat in AI

Tom Tunguz

As generative AI captivates Startupland, startups will do what they have always done: integrate new technology to build transformative businesses. Incumbents have seized the moment with Microsoft, Adobe, & others integrating generative AI into their products quickest. In response, startups must develop moats to stake out their market. What are these moats?

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Dear SaaStr: How Early Should a Company Approach Venture Capitalists?

SaaStr

Dear SaaStr: How Early Should a Company Approach Venture Capitalists? There are basically two seemingly very different approaches you’ll hear: As early as you can, to build a relationship. Mark Suster summarizes how to effectively build relationships with VCs well before you need or want funding from them here in this classic post: Invest in Lines, Not Dots – Both Sides of the Table or Only when you are actually fundraising.

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Clouded Judgement 3.31.23

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! We’re through Q1 ‘23, and just like everyone expected the Nasdaq is up ~15% YTD, and up 20% from it’s low… What a start to the year! How Will AI Effect Software Business Models? Like many, I’ve been thinking about how AI and foundation models will effect the world of software.

Cloud 130
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Driving Growth, Customer Satisfaction, and Retention through Usage-Based Pricing

As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.

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Asana vs. Smartsheet

The Daily Egg

Asana and Smartsheet have many of the same strengths, including vast customizability and an array of templates to help you get started. The post Asana vs. Smartsheet appeared first on The Daily Egg.

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How to Improve Your Sales Process Consistently with Taylor Jones

Predictable Revenue

Taylor Jones, Director of Sales at Zip, an intake-to-procure solution to bring a consumer-grade […] The post How to Improve Your Sales Process Consistently with Taylor Jones appeared first on Predictable Revenue.

Sales 130
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Clawbacks and Tracking-to-Cash: Two Sales Management Tools to Be Thoughtful With

SaaStr

So there are 3 things every sales rep I’ve worked with hates: Clawbacks. When they have to give back some of their commission if a customer cancels early. Tracking-to-Cash , i.e. paying commissions once cash is received, not just once the deal is signed; and A Low Base Salary, No Matter How Much They Make. We won’t dig into this too much here, but sales folks hate it.

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For B2B Generative AI Apps, Is Less More?

Andreessen Horowitz

We’ve watched large language models (LLMs) become mainstream over the past few years and have studied the implementations in the context of B2B applications. Despite some enormous technological advances and the presence of LLMs in the general zeitgeist, we believe … The post For B2B Generative AI Apps, Is Less More? appeared first on Andreessen Horowitz.

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Addressing Top Enterprise Challenges in Generative AI with DataRobot

The buzz around generative AI shows no sign of abating in the foreseeable future. Enterprise interest in the technology is high, and the market is expected to gain momentum as organizations move from prototypes to actual project deployments. Ultimately, the market will demand an extensive ecosystem, and tools will need to streamline data and model utilization and management across multiple environments.

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ProcessMaker Review

The Daily Egg

As your business grows, processes can become dizzyingly complex. Workflow management software like ProcessMaker helps you streamline, automate, and optimize your workflows. The post ProcessMaker Review appeared first on The Daily Egg.

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How to Improve Your Sales Process Consistently with Taylor Jones

Predictable Revenue

Taylor Jones joins Collin Stewart on this episode of the Predictable Revenue podcast to discuss the different ways of improving your sales process and how to take that improvement into your own hands. The post How to Improve Your Sales Process Consistently with Taylor Jones appeared first on Predictable Revenue.

Sales 130
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Dear SaaStr: What Are The Benefits and Drawbacks of Having co-CEOs?

SaaStr

Dear SaaStr: What are the benefits and drawbacks of having co-CEOs? Like many things, my thinking on this has evolved over time. I used to think having co-CEOs was almost always plainly a bad idea. And clearly, it’s still quite rare. But now I think maybe it’s only a bad idea when done for the wrong reasons. The drawbacks of co-CEOs are large and clear: No one knows who the boss is.

Banking 247
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How Microsoft became tech’s top dog again

IT World

Few companies have experienced the ups and downs of the nearly 50-year-old Microsoft. It helped launch the PC revolution in the 1970s and became a colossus of the tech world in the 1980s and 1990s, essentially setting the tech world’s agenda. Then after a federal anti-trust suit and CEO Steve Ballmer’s poor leadership, the company fell into a tailspin and lost its tech luster during a “lost decade” that began in 2000.

Cloud 137
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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Modern Requirements4DevOps Review

The Daily Egg

Modern Requirements4DevOps is a scalable and secure requirements management solution that’s built directly within Azure DevOps. It allows organizations to automate both. The post Modern Requirements4DevOps Review appeared first on The Daily Egg.

Azure 286
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The Future of Payments is… Red?

Andreessen Horowitz

Visa and Mastercard currently facilitate more than three-quarters of all credit card transactions in the United States, at a time when post-pandemic Americans are now using credit or debit cards for roughly 57% of all transactions (in 2016, it was … The post The Future of Payments is… Red? appeared first on Andreessen Horowitz.

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Does Your VP of Sales Need to be An Expert In Your Product?

SaaStr

So one recent survey we did really brought out a healthy debate: does your VP of Sales really need to be a product expert? Many of the comments said it was more important a VP of Sales understand process and leadership more than the product itself. That others like Sales Engineers and the product team can fill in the blanks on the product during a sales process.

Scale 248
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3CX DesktopApp compromised by supply chain attack

IT World

3CX is working on a software update for its 3CX DesktopApp, after multiple security researchers alerted the company of an active supply chain attack in it. The update will be released in the next few hours; meanwhile the company urges customers to use its PWA (progressive web application) client instead. “As many of you have noticed the 3CX DesktopApp has a malware in it.

Software 128
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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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Notion vs. Asana

The Daily Egg

Notion and Asana are project management tools that offer a powerful range of features and come with affordable pricing for individual users. The post Notion vs. Asana appeared first on The Daily Egg.

Pricing 285
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Confessions of a Retired Black Hat SEO: 7 Crazy Tactics That Yielded Big Gains

Neil Patel

When I started my career in search engine optimization, I was 16 years old. And, just like most 16-year-olds, I didn’t worry much about search engine “consequences.” In my fairytale world, they didn’t really exist. We all learn to know better as we age, but you have to keep in mind that I was naive. When I started my journey into the world of SEO strategy, I didn’t worry about the search engine rules … I just did whatever I wanted.

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Dear SaaStr: What Does a Typical Day Look like for an Account Executive at a SaaS Startup With Under $1m ARR?

SaaStr

Dear SaaStr: What Does a Typical Day Look like for an Account Executive at a SaaS Startup With Under $1m ARR? This is a tough and very specific job. Most sales folks can’t do. Usually, being the first start-up salesperson is a rewarding, but very tough job: Your boss has never probably managed a salesperson before. She or he likely won’t know what you are supposed to do 40+ hours a week.

Startup 239