Sat.May 18, 2019 - Fri.May 24, 2019

Should My SaaS Start-up Launch A Podcast?

Outseta

By Geoff Roberts One of the questions I field most often from other start-up founders and companies I help with content strategy is, “Should I start a podcast?”

Define the What But Delegate the How

Tom Tunguz

As we grow in our careers, we first become individual contributors, then managers of individuals, and then managers of managers. That transition is a tough one, and one that comes very quickly in startups. A bit flips and a leader must begin to delegate. Delegation is the only way a leader of a team or company develops leverage in the organization. Someone told me about a Vanity Fair interview with former President Obama. I can’t seem to find it, but here’s the gist.

5 Changes You Can Make >Today< To Grow Faster

SaaStr

Almost all of our 4,000+ pieces of content and 300+ SaaStr sessions and 250+ podcasts are really just about how to do … better. A smidge better. A bit better. Since SaaS compounds, even doing just 5% better now can compound dramatically over time.

Investing in the Podcast Ecosystem in 2019

Andreessen Horowitz

What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness. In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others. Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.

Outsourcing Your SaaS Marketing: How to Choose an Agency That Digs Your Business

Incredo

As a SaaS vendor, you should be familiar with how competitive the environment in this field is. Behavioral patterns change at a turbo rate when it comes to usage of various devices, and it affects the concepts of where the data is stored and where the processing is performed.

Paul Berberian on the “addictive” nature of mentoring

TechStars

How did Sphero CEO Paul Berberian make the number one toy in the world? Sphero got to make the BB8 toy robot because of a connection made during a Techstars accelerator. That’s the power of the network. Hear him tell that story, and more. Have you ever been mobbed in Times Square, like a rock star?

More Trending

The Critical Building Blocks of an Enterprise Sales Engine

InsightSquared

Many of you will at some point be faced with a board or executive team who want to get a slice of the juicy enterprise market after experiencing success in the mid-market. This article has some key takeaways on the pre-requisites for success from a sales org profile standpoint. I have assumed that your product is enterprise-ready and that you have determined relevance in this new segment. Having the Right People in Place.

9 Steps for SaaS Companies to Boost Conversion Rates | Incredo Blog

Incredo

Simply having a SaaS product that is useful, easy to use, customizable and affordable is not enough in order to ensure a steady stream of users. Sad, but true. To attract customers and show how beneficial their product is, nearly every single SaaS company offers users a free trial.

It’s All About the Network

TechStars

“Every opportunity I’ve gotten in my life has been provided by a network,” said Sky Kelley, Founder and CEO of Avisare.

State of the Cloud 2019 from Bessemer Venture Partners (Video + Transcript)

SaaStr

Join Bessemer Venture Partners’ Byron Deeter and Kristina Shen as they take a look at trends and predictions for the cloud industry in 2019. This marks the company’s fifth annual in-depth look at the cloud computing industry. Want to see more content like this?

Cloud 208

Embedded BI and Analytics: Best Practices to Monetize Your Data

Speaker: Azmat Tanauli, Senior Director of Product Strategy at Birst

By creating innovative analytics products and expanding into new markets, more and more companies are discovering new potential revenue streams. Join Azmat Tanauli, Senior Director of Product Strategy at Birst, as he walks you through how data that you're likely already collecting can be transformed into revenue!

The Cold Call and Cold Email: Part 1 of Predictable Revenue’s Outbound Sales Learnings from 2018

Predictable Revenue

For the topic of our first e-book, we decided to, well, start at the beginning: the cold and the cold email. The post The Cold Call and Cold Email: Part 1 of Predictable Revenue’s Outbound Sales Learnings from 2018 appeared first on Predictable Revenue. B2B Blog Book Cold Calling Lead Generation Sales Management

The recipe for developing your career as a product designer

Inside Intercom

Picture this: You’re a product designer with a handful of years on your career path. You’ve cut your teeth on a few big launches and earned your stripes as a solid “mid level” product designer. Like many designers, you’re curious and ambitious.

The One Word That Hinders Team Alignment

OpenView Labs

Editor’s Note: This article first appeared on Inc. Picture this: you’re in a meeting with the executive team, and someone says, “It’s our most important problem.” ” Everyone around the table nods. As an executive coach, I know this is my moment to step in.

The Top 5 Questions Every CEO Wrestles With – Lessons From Host Analytics (Video + Transcript)

SaaStr

Dave Kellogg is the former CEO of Host Analytics and prolific blogger. Join him as he takes you through lessons learned from Host Analytics on the top questions every SaaS CEO wrestles with. Want to see more content like this? Join us at SaaStr Annual 2020.

The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

Kick ’Em to the Curb: Proactive Ongoing Disqualification For Faster Decisions, More Deals

Sales Hacker

I have bad news… Deals aren’t qualified just the one time and then locked down as golden opportunities forever more; they need to be constantly tested and retested, with the goal of exiting (either one direction or the other) as soon as possible.

How LeadQuizzes’ Jeremy Ellens took his company from 0 to $1,000,000 (and beyond!) in annual revenue

Predictable Revenue

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Travis Henry, Director of Inside Sales Operations at renowned Bay Area sales consultancy SalesSource. The post How LeadQuizzes’ Jeremy Ellens took his company from 0 to $1,000,000 (and beyond!) in annual revenue appeared first on Predictable Revenue. B2B Blog Customer Success Interview Lead Generation Sales Process

It’s a Rough Time to Be a Startup – Here’s What You Can Do About It

OpenView Labs

SaaS is now ubiquitous. Salesforce, which turned 20 in March, surpassed $13 billion in annual revenue this year. Everywhere you look there are dominant SaaS companies with thriving products.

Do all SaaS companies in the USA put late payment fees in their contract?

SaaStr

Many certainly do. Here is the standard clause in Salesforce’s MSA: A late payment fee clause is a good idea, and especially, to place prominently on your invoices. As a start-up especially, you have few recourses if a customer doesn’t pay: You can turn off their service.

179
179

Nine Companies Share 30+ Best Practices for Creating Embedded Analytics Products

In this 4-part series, product and technology leaders share insights for successfully going to market with a data product. Download the eBook now, and find out how you can embed analytics in your solution, from building your business case to designing and launching your product.

12 Free Sales Excel Templates For Tracking Your Pipeline, Activities & Performance

Sales Hacker

Why are we giving away this library of free sales excel templates? New sales technology dominates the headlines these days. The sales tech landscape reported 700+ new players in SaaS. Optimizing your sales process with automation continues to be a red hot trend. But remember good old Microsoft Excel?

The Top 4 Causes of Customer Churn and How to Address Them

Totango

In the customer-centric economy, retaining current customers is a top priority. Not only are new customers expensive to win over, but loyal customers are more valuable in the long run. They trust your brand and are more likely to spread word-of-mouth advertising or accept an upsell.

Churn 98

7 Companies Show you their Customer Experience Strategy

Upscope

There are many articles on developing a customer experience (CX) strategy so seeing a range of practical examples will help put them into perspective. Below we'll stick to a simple definition and then show you 7 examples of how companies implemented CX strategies. Contents Why have a CX Strategy.

SaaStr’s Most Respected Leaders Awards 2019: The Top Ten

SaaStr

Meet SaaStr’s Most Respected Leaders of 2019. Our most popular CEO, COO’s and Presidents that spoke at SaaStr Annual 2019. Curious how we came up with this list?

Your 2-Part Metrics Audit for High-Value Products

Speaker: Sam McAfee, Product Development Consultant, Startup Patterns

You know what they say: what's measured improves. As product managers we're in a golden age of being able to get all sorts of metrics and run all sorts of experiments. But what are your measurements and analytics focused on? Are they really truly objective? Do they contribute to the ultimate vision of your product? And is everybody clear on that vision? Join Sam McAfee, Product Development Consultant, as he takes you through a two-part measurement audit. First, you'll learn how to make sure your measurements actually align with your product strategy. And second, you'll learn how to evaluate your culture of using measurements, so future experiments will more consistently provide high-value results.

How SEO Backlinks Are Actually Built

SaaS Growth Strategy

By Geoff Roberts Every month I mentor a few students that are going through Springboard’s Digital Marketing Career Track —most of whom are either in the process of switching careers or learning digital marketing for the first time.

Travel 130

Before You Raise a Round of Funding, Ask Yourself This Question

Tom Tunguz

Before you raise your next round, ask yourself this question. Are there any key people you need to hire? Essential executives, critical engineers, important managers or anyone else? Your common stock value, or 409a valuation will increase the second you receive a term sheet. And the strike price of any new options will increase with the 409a valuation. Let’s take a step back. When you hire someone, you’ll grant them a salary and options.

Wootric’s Deepa Subramanian on measuring the voice of the customer

Inside Intercom

If you wanted to know your customers’ gripes and praises in the past, you had to assemble a series of questions anticipating their possible answer. Then you had to try to reach them via email and convince them to fill it out. But there’s a better way now.

SaaStr Podcasts for the Week: May 24, 2019

SaaStr

235: Andrew Filev is the Founder & CEO @ Wrike, the cloud based collaboration and project management software that scales across teams in any business. In Dec 2008, Vista Equity Partners acquired a majority stake in Wrike for a deal reportedly valuing the company at $800m.

Top 10 industries for monetizing data: Is yours one of them?

Find out which industries, use cases, and business applications are the best opportunities for data monetization. Understand what data is being monetized, who wants it, and why. Use data you already own to create new revenue sources. Download the eBook today!

4 Steps to Create a Buyer Persona Sales Reps Will Use (Template Included)

Sales Hacker

I’ve seen it time and time again… A company’s marketing team dedicates their already stretched resources to develop strong, accurate buyer personas — but no one actually uses it. Let alone the sales team, where it would do the most good.

?? Find out which animal(s) you’re hunting

Chart Mogul

Christoph Janz (Partner at Point Nine Capital and investor in ChartMogul) has written a lot about the 5 different ways to build a $100M SaaS business using a hunting analogy.

Churn 83

Why being new can be empowering and not terrifying

Inside Intercom

Congratulations on your new job! You’re likely meeting heaps of new people, putting your dog’s photo on your desk, and you’re at inbox zero (good luck making it last). Sound familiar? It does to me because I recently joined Intercom.

What do founders need to know to successfully navigate a merger/acquisition?

SaaStr

My #1 tip: Get Zen. Once you sell it, it is not yours anymore. And both your upside and your downside are now capped. You can no longer fail or run out of money, but really, you can no longer win in the same ways, either.

Measure the Immeasurable: Beyond Vanity Metrics

Speaker: Sari Harrison, Product Management Instructor, Product School

As a product manager, it's your job to realize your product’s vision by executing your chosen strategy. It’s also your job to deliver value to the business. Ultimately, these two outcomes are aligned so the temptation is to focus primarily on business metrics. Doing this can cause you to lose focus on the real value you are trying to achieve, in favor of moving the vanity metrics such as launches and time spent. Join Sari Harrison, Product Management Instructor at Product School, as she explains how to use immeasurable success criteria along with your more standard KPIs to deliver products that don't just get used a lot, but deliver real value.