Sat.Sep 16, 2017 - Fri.Sep 22, 2017

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How Much Should A SaaS Startup Invest in Sales & Marketing?

Tom Tunguz

How much should a SaaS startup invest in sales and marketing at different stages of the business? This is a very nuanced question, but benchmarks do provide some guidance for what is reasonable. Sales and marketing investment depends on many different factors including establishing product market fit, the business’s sales model (inside, field, freemium), and not least, cash balance and fundraising capacity.

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Are You Maximizing Your Subscription Billing Potential?

FastSpring

Subscription billing is increasingly becoming the norm, for SaaS companies as well as companies that offer tangible assets. The "Subscription Economy" is taking hold, displacing the more traditional model of doing business. More businesses are making subscription or recurring billing available, including your own. That said, are you maximizing your company's subscription billing potential to its fullest?

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How Presto Brings The Best Out of Big Data Analysts

Rakam

If your job title resembles anything like Data Analyst, VP Analytics, Head of Analytics, etc, you know how critical your role is in the company. You resume work on a typical weekday and are already faced with countless reports to churn out. The Management meeting is breathing down your neck. A client whose data is managed by your organization has called in.

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Leading Matters FRAMED #63: Tapping Into Power of Emotion

Joel Caparella

Introducing the first episode of Leading Matters FRAMED. I think you will find the premise both interesting and engaging; take the most recent full interview episode of Leading Matters and pull out one specific powerful topic to pay attention to. Today we frame up episode 62 which was my interview with Craig Ballantyne, and you are going to absolutely love this closer look at how Craig communicated during our conversation.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Why inside sales is shaking up the entire sales industry

CloseSaaS

When you think about traditional sales, you might picture a bunch of people wearing ties in a scene from Boiler Room or two guys in country club getup shaking hands on a golf course.

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New: ChartMogul Revenue Recognition

Chart Mogul

Today we’re excited to announce ChartMogul Revenue Recognition! Now finance teams can save countless hours preparing income statements and get a real-time view of GAAP revenues. To date ChartMogul has primarily been about metrics; MRR, Churn rate, etc. these are things that teams might use to track their progress or inform decision making. We also added cash flow charts back in 2015, but these only show how much money has been received from customers in any given period.

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A Guide to Ad Targeting with Artificial Intelligence

ReSci

Facebook had been successfully running its ad platform for several years before launching Lookalike Audiences in 2013 to enhance its ad targeting. Since then, Facebook has grown their quarterly revenue from ads from $1.5B in the first half of 2013, to $9B+ in Q2 of 2017. Amazingly, the. The post A Guide to Ad Targeting with Artificial Intelligence appeared first on ReSci.

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How to use the past (and future) to close more deals

CloseSaaS

Great salespeople take their prospects on a journey through time. They don’t just focus on the present—they focus on the past and future, too.

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How to Market a SaaS Product in the Digital Realm

FastSpring

Marketing a SaaS product is essentially about breaking through the noise of other digital messages. SaaS is growing rapidly - three times faster than software as a whole - and your customers are overwhelmed with offers. How do you stand out?

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.