Chargebee
APRIL 3, 2020
SaaS sales is innately tricky, and the current situation has only amplified it. We caught up with a few SaaS sales leaders who are in the deeps trying to turn the situation around and stay afloat.
SaaStr
APRIL 1, 2020
Many of you will come under a lot of pressure these days to pause accounts, to downgrade accounts, and more. It’s challenging almost everywhere. And even where it isn’t, there are at least big pockets of customers under severe stress. Should you let folks easily downgrade? Should you let them even pause their account, and pick it up later when their business picks up?
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Practical Advice on SaaS marketing
APRIL 1, 2020
I’ll be honest. Never did I think I’d ever write an article with a headline like that. Most of the time I’m writing about situations I’ve seen before – sometimes many times before. This is not one of those times. But I have learned a lot over the last few weeks. Perhaps we’ll be through the worst of this crisis by the time you read this, but I think some lessons have value beyond the short term.
Intercom, Inc.
APRIL 2, 2020
Like so many of our peers, we were due to attend SaaStr 2020 a few weeks back, and we’d lined up interviews with some of the incredible speakers who would have been there. Over the past few week’s we’ve been fortunate to be able to have some of those conversations remotely with people and it got us thinking about how the industry at large is responding to what’s going on.
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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.
Chart Mogul
MARCH 30, 2020
So you're building an awesome subscription business — great! But you need to tackle what is arguably one of the most important parts: Billing. How do you manage the process of accepting money from your customers? Building your own billing system can be a world of pain, risk and complexity, so what options are out there for integrating a third party product?
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Predictable Revenue
APRIL 3, 2020
Every day brings news and change around Covid-19 and its impact on the economy, our customers, and the business climate. We’re working to adapt to new circumstances almost daily, and looking to help our customers do the same. As everyone else is going virtual, a new concern arises: virtual onboarding. Yes? No? And how. The post A Tough New Skill We All Need Now: Onboarding SDRs and AEs Virtually appeared first on Predictable Revenue.
The SaaS CFO
MARCH 29, 2020
The cost of customer acquisition is one of the most analyzed SaaS metrics. But it doesn’t have to be complex or hard to calculate. Enter the SaaS CAC Ratio. Slightly different than CAC (customer acquisition costs), the CAC ratio studies the relationship between new and expansion bookings and sales and marketing expense. It’s different than […].
The Daily Egg
MARCH 31, 2020
Optimizing your conversion funnel is one of the fastest ways to grow a SaaS business. You don’t need more traffic. You don’t need lower churn or a better product. You don’t need better upsells. All you need is a few changes to the funnel that you already have. For most SaaS businesses, there’s a few […]. The post Are You Optimizing Your SaaS Conversion Funnel?
Predictable Revenue
MARCH 30, 2020
Anyone will tell you that grabbing buyer attention is key. But successful sales reps will likely tell you that keeping buyer attention is even more essential. But how do you maintain relatability in a high-tech world that feels increasingly impersonal? The post The Personal Touch: How to Enhance Your Relatability in Sales Pitches appeared first on Predictable Revenue.
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Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.
The Daily Egg
MARCH 29, 2020
Landing page optimization doesn’t happen overnight. That’s why marketers get frustrated — and often give up. Today, I’m going to teach you my best landing page optimization tips and tricks so you can attract more prospects and convert more customers. If you’d like to skip around, here’s what I’m covering: Why Is My Landing Page […]. The post Landing Page Optimization: Best Practices, Tips, and Tools appeared first on The Daily Egg.
SaaStr
MARCH 29, 2020
What has a higher chance of making you money, being a venture capitalist or a startup founder? VCs have a much higher chance of making good money. There own investors (“LPs” or Limited Partners) pay them for a decade more than fairly to manage their investments, no matter how well or poorly they perform. But — truly great founders make the most by far.
Tom Tunguz
APRIL 1, 2020
What’s going on in Startupland? Venture rounds are closing. We’ve seen seeds, As, Bs, and growth rounds in the past few weeks. And round announcements continue. Valuations are coming down a bit, but they are all over the map. It’s too early to draw any conclusions about pacing, however. In fundraising conversations, founders are candid.
The Daily Egg
APRIL 2, 2020
When visiting your site, a user decides whether to hit the “back button” within milliseconds. That’s right, milliseconds. Your homepage is your only chance to get them to stay on your site and become a customer. And since a company’s homepage accounts for up to 50 percent of the site’s total pageviews, it’ll make or break […]. The post 24 Attention-Grabbing Website Homepage Introductions appeared first on The Daily Egg.
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Predictable Revenue
APRIL 2, 2020
Part of growing a company is growing a sales team. But, what about those organizations that never plan to build and grow a robust sales infrastructure? How do those companies grow their bottom line? The post How to avoid building a big sales infrastructure and still grow your company appeared first on Predictable Revenue.
SaaStr
APRIL 3, 2020
Things are so crazy right now, and beyond that, the pace of change is almost incomprehensible. Zoom has grown 20x in usage in a little more than a month. But at the same time, we added 6,000,000 new to the unemployment rolls. SaaS for some industries is being decimated in just a week or two. In other cases, unexpected upgrades and leads seem to come out of nowhere.
Tom Tunguz
MARCH 28, 2020
I was reading an article in the NY Times about how we’re all using much more internet than we have been. Consequently, YouTube is throttling video quality, and some of our services are slower than before. I’ve also heard anecdotally that some forms of content marketing are doing well in an era when knowledge workers sit before our laptops all day.
The Daily Egg
APRIL 1, 2020
LnkedIn is amazing. When it comes to networking with professionals, there is simply no better place to hang out. Not Snapchat. Not Facebook. Not Instagram. LinkedIn is the professional’s jam. LinkedIn is a great place to attract business users who are serious about their stuff. Nearly every professional on the planet has a LinkedIn profile. […].
Speaker: Dan Olsen - Product Management Trainer and Consultant, Author, and Speaker
Everyone working on a product is trying to achieve the same goal: product-market fit. But most products fail to do so. In this webinar, product management expert Dan Olsen will share his simple but effective framework for achieving product-market fit from his book The Lean Product Playbook. He will explain his Product-Market Fit Pyramid and The Lean Product Process, a 6-step methodology that guides you through how to: Determine your target customer Identify underserved customer needs Define your
Intercom, Inc.
APRIL 1, 2020
We are living through unprecedented and unsettling times – in just a few months, the COVID-19 pandemic has reshaped the world as we knew it. With most of the world suddenly engaging in social distancing, so many of the things we took for granted – hugging friends and family, gathering to eat, dancing in crowds – have been put on hold. Part of what makes this moment feel so difficult is not just the anxiety we all feel around the virus and the fear of the economic damage it is doing, but also the
SaaStr
APRIL 2, 2020
If you’re feeling the weight of being cloistered in your homes for several weeks now, have no fear Team SaaStr has compiled a list of five great tools that you can use for free to get you through this time! We’ll be releasing several upcoming posts featuring great tools and discounts that our community members are offering right now. 1. SurveyMonkey’s Free Templates.
Nimble - Sales
APRIL 2, 2020
A recent study showed that 77% of brands could disappear and nobody would care. It sounds pretty harsh, like something Regina George from Mean Girls would tell you if she was your business advisor. But, the truth is many brands fail to make meaningful connections with their customers. Email is the perfect channel to prevent […]. The post 7 Email Ideas to Boost Customer Relationships appeared first on Nimble Blog.
The Daily Egg
MARCH 30, 2020
Ecommerce has changed a lot. But where is it going? What trends should you be focused on so you business isn’t left behind? You need to be well-versed in the latest ecommerce trends, which are often a result of advancements in technology and changes in consumer preferences and behavior. These are the top emerging ecommerce […]. The post 5 Emerging Ecommerce Trends to Follow in 2020 appeared first on The Daily Egg.
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If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.
Andreessen Horowitz
MARCH 31, 2020
Nobody ever wants to do layoffs. Laying your employees off is one of the hardest things you do as a leader. But remember, however badly you feel about it, your issues are small compared to those of the impacted employees. … The post Planning and Managing Layoffs appeared first on Andreessen Horowitz.
SaaStr
MARCH 30, 2020
What are some signs that an “angel investor” is really a “devil investor”? Some top signs trouble may come later from an “angel” investor: The terms are way, way, way too complicated. To me, this is flag #01 by far. Angel investing should be simple. What matters is price, check size, and maybe, pro rata rights in the next round (if you have a significant amount of capital to invest later).
Zuora
MARCH 30, 2020
Frank Ernst, VP of Subscribed Strategy Group (SSG), Zuora on why he's excited to join the SSG and help our customers chart a strategic path towards subscription business success. The post Why I’m excited about the Subscribed Strategy Group appeared first on Zuora.
The Daily Egg
APRIL 2, 2020
Creating a high-performance website doesn’t happen by chance. We often fall short of real success. Not because we’re written bad copy or made the wrong offer, but because we use the wrong website format. How do you know the best structure to use? According to Brian Massey, Conversion Scientist and author of Your Customer Creation […]. The post 5 Website Formats Proven to Get Results appeared first on The Daily Egg.
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Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.
Groove HQ
MARCH 31, 2020
How we executed a super simple customer retention strategy to retain 10% more customers. The post This Easy Customer Retention Strategy Increased Our Annual Subscribers by 10% appeared first on Groove Blog.
SaaStr
MARCH 29, 2020
Things are rough out there, brutal in many cases. But there are pockets of SaaS that are growing, and in some cases, significantly faster than before. We put out a thread here you can click on for a deep dive on 100s of SaaS openings from SaaStr CEOs: Are you hiring? Respond with a link to your top hire to make, etc. — Jason ?InItTogether? Lemkin (@jasonlk) March 27, 2020.
Nimble - Sales
MARCH 31, 2020
If you are a Nimble user and use Twitter as a part of your social media business strategy, the tips in this blog post might come in handy. Nimble has a direct integration with Twitter; once you connect your Twitter account to Nimble, all your tweets and direct messages will automatically appear under the Interactions […]. The post How To Be Nimble In Twitter appeared first on Nimble Blog.
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