Sat.Jul 27, 2019 - Fri.Aug 02, 2019

12 Things You’ll Look Back On in SaaS … And Regret

SaaStr

Recently on LinkedIn and Twitter I put together a list of things that later, once you are successful, even very successful, you’ll regret.

Going viral is over-rated

Practical Advice on SaaS marketing

I won’t lie to you. If one of my videos went viral, I’d be excited. It would definitely be cool to see the “views” tick up into the millions… or even the thousands. But here’s the thing. I wouldn’t expect that avalanche of views to translate into an avalanche of customers.

B2B 141

SaaS Pricing Models & Strategies Demystified

Baremetrics

Pricing can be one of the most overwhelming and puzzling parts of business. SaaS businesses, in particular, have a unique challenge with pricing for a few reasons: There’s an almost infinite number of different ways to price a SaaS product.

One Call to Make Before Picking Your Startup's Headquarters

Tom Tunguz

If you must choose a long term headquarters for your startup, call an executive recruiter who focuses in that city. Ask her about each of the key roles your company will need to hire in the next 2 to 3 years. VP Engineering, VP Product, VP Sales, VP Customer Success, VP Marketing, or VP Operations. How large is the candidate pool for each search? Which are the hardest searches to complete in this geography? Where are the best talent pools to sift through?

What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness. In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others. Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.

Buying or Selling a SaaS Company? Read This First!

Entrepreneur - SaaS

Here is the secret to analyzing the health of a SaaS company. Running a Business

How to Maintain Control of Your Startup When Things Get Bumpy

OpenView Labs

The farther you get into your startup journey, the bigger the challenges are likely to become. You may start to miss your revenue targets. Bills may begin to pile up. Staff members, even those who’ve been with you from the start, may begin to look for other opportunities.

More Trending

Interview with Captain Steve Lauver, Director of Technology Accelerators, AFWERX

TechStars

This interview originally appeared in a report from Innovation Leader , sponsored by Techstars, “Startup Engagement: Best Practices for Large Organizations.” ” Read the complete report here. .

How to Drive Traffic through Organic and Paid Channels

The Daily Egg

Traffic is something we all strive for in digital marketing. Without traffic, there are no leads and without leads, there won’t be any conversions. There are a ton of options to drive traffic to your website, but you have to make sure that the traffic is relevant and of high quality.

What Are The Most Successful SAAS Pricing Models and What You May be Doing Wrong

Incredo

SaaS (Software as a Service) has proven to be a very elastic, scalable and progressive industry. According to IDC , cloud services market grew 28.6 percent in the first half of 2017 and the revenue totaled 63.2 billion (the biggest share belongs to SaaS).

In B2B marketing, how do I get sales and marketing to work together?

SaaStr

The simplest way is to get sales and marketing to work together is align marketing’s #1 goal to a revenue-related “commit” that sales agrees to. Your VP Sales Has a Sales Quota. Your VP Marketing Needs a Lead/Opportunity Quota. Period. SaaStr.

B2B 196

The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

A Sales Management System

InsightSquared

“There’s no stronger time than now, where a sales executive needs a really strong partnership with business ops or sales ops or revenue ops,” said Todd Abbott, as he opened his presentation at Ramp 2019, the revenue ops event of the year hosted by InsightSquared.

A Clever Hack to Reading More Books

Tom Tunguz

My perception of books was shattered in first grade. A friend and I were arguing about the extinction of dinosaurs. “It’s It’s right here!” I yelled pointing to the book in my hand.“A A meteor crashed, cooled the earth, and killed all the dinosaurs.“. My friend countered with a book of his own. Volcanic eruptions had blackened the sky with ash and cooled the earth, he recited. Locked in stalemate, we appealed to a higher authority.

Cloud 148

The power of aligning brand and outbound sales with Sigstr’s Sarah Harbison Tosh

Predictable Revenue

Having alignment between brand and outbound sales is essential. Not only can sales help measure the power of and investment made in a brand, but brand can also help empower prospectors with great content, sales assets, and ensure that messaging is always spot-on.

What one event in your life made you an entrepreneur?

SaaStr

Being unwilling to fail. Personally, I never thought I was good enough to be a founder. I never thought I could do it myself. I was pretty happy to be the right hand to a few great founders. I was good at it. That was pretty great as it was.

Your 2-Part Metrics Audit for High-Value Products

Speaker: Sam McAfee, Product Development Consultant, Startup Patterns

You know what they say: what's measured improves. As product managers we're in a golden age of being able to get all sorts of metrics and run all sorts of experiments. But what are your measurements and analytics focused on? Are they really truly objective? Do they contribute to the ultimate vision of your product? And is everybody clear on that vision? Join Sam McAfee, Product Development Consultant, as he takes you through a two-part measurement audit. First, you'll learn how to make sure your measurements actually align with your product strategy. And second, you'll learn how to evaluate your culture of using measurements, so future experiments will more consistently provide high-value results.

Connecting Women VCs: Building Community and a Better Future

TechStars

Female investors have always kept discreet lists of other women angels and VCs. We circulate local lists amongst us, created Google spreadsheets and Whatsapp groups in an effort to create community, share deals, and support each other in a male-dominated industry. .

How Software is Eating Care Delivery in Healthcare

Andreessen Horowitz

We believe right now is a truly transformative moment in the healthcare market—particularly in care delivery. In this article, I’ll describe some of the tailwinds that are creating this unique opportunity in health care for tech startups; what specific zones … bio fintech healthcare

Sell Like An Entrepreneur: The Simple Mindset Shift That Wins More Deals

Sales Hacker

Apple now has $210 billion in cash on hand. What should the company do with this money?

SaaStr

It’s confusing. Realistically, Apple, or almost any successful tech co., can only do 3 things with their huge piles of cash: Buy other companies ; and/or. Repurchase their own shares ; and/or. Declare or increase dividends. What about using it to hire more engineers? Invest in more R&D?

Measure the Immeasurable: Beyond Vanity Metrics

Speaker: Sari Harrison, Product Management Instructor, Product School

As a product manager, it's your job to realize your product’s vision by executing your chosen strategy. It’s also your job to deliver value to the business. Ultimately, these two outcomes are aligned so the temptation is to focus primarily on business metrics. Doing this can cause you to lose focus on the real value you are trying to achieve, in favor of moving the vanity metrics such as launches and time spent. Join Sari Harrison, Product Management Instructor at Product School, as she explains how to use immeasurable success criteria along with your more standard KPIs to deliver products that don't just get used a lot, but deliver real value.

People Ops Question: How do we compete for talent in such a competitive market?

TechStars

By Sabrina Kelly, Techstars Vice President of Talent. At Techstars, we define our mission in People Ops as the following : “ We are strategic partners in building Techstars business by maximizing the value of our most important asset—our people.

Customer Experience vs Customer Success: What’s the Difference?

Totango

Imagine you are planning to fly home for the holidays. How do you feel about the impending journey? What is your mood as you visualize the process of finding a flight, booking a ticket, getting to the airport, checking your luggage, passing through security, and boarding the plane?

The 10x Customer Hiding in Plain Sight

Andreessen Horowitz

For most enterprise startups, discovering which segment of the market to focus on is no trivial feat.

Building a Stellar Engineering Organization

SaaStr

Build Delightful Products with Customer Validation

Speaker: John Little, Head of Product Marketing, Centercode

When it comes to delivering a solid product/market fit, customer validation is key. After all, you want to provide customers with a product that not only fills the need, but is delightful -- right? To get there, you need to commit to a vital blend of market research, strategy, and user testing. Join John Little, Head of Product Marketing at Centercode, as he explains a two-part approach to customer validation. First, how do you strategically identify your top product areas that need attention prior to release. And second, how do you turn user data into strategic priorities that help the right teams make the right decisions.

SaaS Quick Ratio: How to Measure Your Startup's Revenue Health

Cobloom

Fast growth isn't always the same as healthy growth: but how can you tell if your SaaS startup has overstretched? And how can you tell if you're growing in a smart, sustainable way?

Understanding the Different Types of Customer Engagement

Totango

The customer-centered economy has made it easier for customers to switch to a competitor if one company is not fully satisfying them. This has raised customer expectations; now, companies need to provide personalized services to stand out.

Fintech Newsletter: July 2019

Andreessen Horowitz

To get this monthly update from the a16z FinTech Team, sign up here. Top Startup News. Autonomous Finance. We are entering the era of autonomous finance. In the future, instead of drowning in a sea of finance complexity and confusion, … fintech economics financial services

Is Tableu and Salesforce an expensive deal for Salesforce?

SaaStr

No really. There aren’t that many things of true scale, that are strategic, that Salesforce could buy at this stage. Tableau was at >$900m in recurring revenue … growing 41% (!). And subscriptions were growing 115%. Tableau Reports First Quarter 2019 Financial Results.

Cloud 155

Driving Discovery and Experimentation in your Organization

Speaker: Teresa Torres, Product Discovery Coach, Product Talk, David Bland, Founder and CEO, Precoil, and Hope Gurion, Product Coach and Advisor, Fearless Product LLC

If you want to build what matters, you can't move forward blindly. But to make progress, you can't let things slow to a crawl while you focus resources on gathering data. This is where continuous discovery and experimentation come in. Join Teresa Torres (Product Discovery Coach, Product Talk), David Bland (Founder, Precoil), and Hope Gurion (Product Coach and Advisor, Fearless Product) in a panel discussion as they cover how - and why - to build a culture of discovery and experimentation in your organization.

7 Steps to a Successful SDR Cold Calling Sales Contest (Case Study)

Sales Hacker

Imagine you run a sales team of 50 people and 30 of them are NOT enthusiastic and fully committed to their work and workplace. How would this impact a department specifically focused on driving revenue? YIKES. Pretty scary. The bad news?

The State of Product Led Growth

OpenView Labs

How people use and buy software has been changing, creating a new go-to-market playbook: product led growth. The most successful product led companies (think Zoom, Slack, Expensify) flip the script on everything from how they design their user experience to how they approach pricing and packaging.

Hidden Networks: Network Effects That Don’t Look Like Network Effects

Andreessen Horowitz

Many of the most consequential projects of the internet era — from Wikipedia to Facebook and bitcoin — have all been predicated on network effects , where the network becomes more valuable to users as more people use it. . As … online communities all about network effects

87

The marketer that’s always on? Your chatbot

Inside Intercom

You might think chatbots are only for customer support, but using them to answer your customers’ questions is just one way to leverage chatbots. With the right setup, a chatbot can power your marketing as well so you never miss a lead.

Encouraging Innovation in an Established Product Culture

Speaker: Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies

Innovation is both a process and an outcome. The best way to begin innovating your products is by innovating your internal process. We'll explore the challenges, solutions, and hands-on techniques for becoming a successful "agent of change" within a well-established product culture. We'll examine the importance of UX and user-centric feature analysis, the adaptation of Agile Methodologies to the creative process, as well as a way to drive successful culture change for setting expectations and winning approvals with cross-functional stakeholders. Innovation and Leadership go hand in hand. Join Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies, as we assess some case studies to see how to lead with a clear strategy well-defined tactics, and an unbiased understanding of the fundamental question: "why are you innovating?"