Tom Tunguz
FEBRUARY 12, 2013
Peter Thiel and Gary Kasparov wrote in the Financial Times about “Our dangerous illusion of tech progress”. The main point of the article is quoted below: [We are living in an era of] cautiousness far too satisfied with incremental improvements. Our ability to do basic things such as protect ourselves from earthquakes and hurricanes, to travel and to extend our lifespans is barely increasing [since the 1960s].
Chaotic Flow
FEBRUARY 12, 2013
Sales professionals are some of the earliest adopters and most annoying users of social networking. The problem is that most sales reps treat LinkedIn like a prospecting database for cold calling. It’s just too enticing when all your target prospects are out there showing off their company names, titles, areas of expertise, blogs, and opinions.
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CloseSaaS
FEBRUARY 12, 2013
This article was written by our very own Phil Freo, Elastic’s Lead Engineer/Hacker. After months of development, two weeks ago we finally launched our product, Close.
Tom Tunguz
FEBRUARY 14, 2013
Successful startups are money machines: they ingest a dollar of investment and produce more than a dollar in revenue. There are three steps to build a money machine: Find or create a product many people will use. Convince customers to buy the product. Mechanize the two processes above, reducing costs and increasing profitability to finance growth. Startups repeat these three steps many times during their lifespans.
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Tom Tunguz
FEBRUARY 13, 2013
For sales people, social proof is one of the most powerful forms of influence, as Robert Ciadini proved in his seminal book on the topic. It’s no secret that the best leads are referrals. Second best is the friend who is a customer in common: “Oh, Peter chose Salesforce for his CRM. Maybe I should consider them too.” Social proof confers the trust of a relationship to the salesperson improving close rates.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Tom Tunguz
FEBRUARY 10, 2013
If you’re a Netflix subscriber, in all likelihood you’re a big fan of “House of Cards.” Netflix designed it that way. With the release of “House of Cards” Netflix began the Moneyball-era of content production. The majority of Netflix subscribers watch Kevin Spacey, political thrillers and David Fincher’s movies. Guess what? “House of Cards” has all three.
CloseSaaS
FEBRUARY 14, 2013
Great news: You now have the ability to view and track who has opened emails you’ve sent from Close.
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