Sat.Feb 06, 2021 - Fri.Feb 12, 2021

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7 Step Customer Success Strategy for Higher Lead Conversion and Customer Retention

Totango

A customer success strategy is a proactive plan for guiding your clients to outcomes that satisfy their needs. When your customers enjoy more value, your product adoption rates rise and customer retention rates go up. This promotes success for your company as well as your customers. In this guide, we’ll lay out a seven-step customer success strategy you can use to promote winning outcomes for your clients: Prioritize a culture of customer success.

Scale 85
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Emerging Sales Trends: 6 Keys for a Difficult 2021

Predictable Revenue

Congratulations! You managed to survive the twists and turns of 2020. Now it's time to figure out how to jump ahead into 2021. The post Emerging Sales Trends: 6 Keys for a Difficult 2021 appeared first on Predictable Revenue.

Trends 179
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7 SaaS Metrics Every SaaS Company Should Care About in 2021

OPEXEngine

The SaaS market is expected to reach $164.29 billion by 2022 — which means the key innovations of this business model are about to inspire even more businesses. And with more popularity comes more confusion, especially over what metrics are most important to drive the best results. We’ve done a lot of work with B2B SaaS companies, and over the years, we’ve seen a number of them struggle to get off the ground and grow quickly.

Metrics 52
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Bootstrapping in SaaS? It Works. But Add ~4 Years to the IPO Timeline.

SaaStr

We have bootstrapped to 10M ARR, and not necessarily by choice. I watched this live and I was reminded patience and time are key. It is still doable even in today's cloud. MailChimp and @benchestnut are inspiring. [link]. — Clint Reid (@clintverse) September 3, 2020. Bootstrapping in SaaS it isn’t that hard, per se. It happens all the time.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Eliminating Data Downtime with Data Observability - Why We Partnered with Monte Carlo Data

Tom Tunguz

At Redpoint, we believe 2020 is the decade of data. We’ve partnered in the leaders of the next generation of data from the earliest stages; companies like Snowflake, Looker, and Dremio. Leaders rely more on data every day to inform our decisions, to power our products, and to communicate. In short, the data pipelines that move data from one place to another have become the nervous system of the modern organization.

Data 352

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How customer expectations are rising – and what to do about it

Intercom, Inc.

It’s no secret that when it comes to support, customer expectations are higher than ever before – but how are support leaders and teams adapting to these increased demands? Our recent report showed that while 73% of support leaders say customer expectations are increasing, only 42% of them believe that they’re actually meeting those expectations. That’s a significant gap between expectations and reality – and one that it’s all too easy for your support team to fall into.

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How to Cope With Long Sales Cycles

SaaStr

Few things will frustrate you more in the early days than long sales cycles on bigger deals. A great logo will come in … but they’ll talk about maybe deploying at the end of the year. Maybe. You’ll feel like you just don’t have the time for a 6, 9 or even 12 month sales cycle when you’re struggling just to put the first few points on the board.

Scale 344
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Rev Ops: The Missing Link That Will Increase Your Revenue by 26%

Predictable Revenue

Do you understand the concept of Revenue Operations? Jason Reichl, co-Founder of Go Nimbly, is here to explain the real impact of a good rev ops team. The post Rev Ops: The Missing Link That Will Increase Your Revenue by 26% appeared first on Predictable Revenue.

Revenue 165
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How to Manage Projects With Google Suite

The Daily Egg

The biggest problem a project manager (PM) needs to solve is the inconsistent nature of task management within a team. Nobody likes feeling confused—especially during work. You are probably already using tools that can help you with this. You may be leveraging project management software to alleviate headaches in your daily workflow. Or, like many […].

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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How to podcast, faster

Trint

With growing pressure to create popular content, podcast producers need more time to curate great episodes. Speed up production and get to the final cut with Trint. Bring together key soundbites, put them in order and play back easily - without using any editing software. Download the guide on how to speed up your podcast workflows.

Software 147
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Why SMB and Enterprise Sales Have Nothing In Common

SaaStr

When you go to hire a VP of Sales or even your first sales rep, one of the top qualifying questions I always recommend asking is if they have experience at your deal size, at your ACV (Annual Contact Value). There are very different cadences, and different skills, in closing $100 vs $1,000 vs $10,000 vs $100,000 vs $1,000,000 deals. Very different.

SMB 326
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Investing in Labster

Andreessen Horowitz

The way schools teach and students learn has not changed much since the broad introduction of formal schooling in the late 1800s, despite the fact that most developed countries spend around 5-6% of their GDP on education. Sure, over the … The post Investing in Labster appeared first on Andreessen Horowitz.

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How to Integrate Project Management Into Slack

The Daily Egg

Sam is a new project manager for a midsize technology firm, a new client just came on board, and Sam’s number’s just been called to organize and oversee the project. He’s an average project manager (PM) with some wins under his belt. But he’s ready for more, he’s ready to strap the seatbelt on and […]. The post How to Integrate Project Management Into Slack appeared first on The Daily Egg.

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People, Passion & Perfection: The Key Ingredients for an Awesome Product

Need help launching innovative software quickly? Dive into "People, Passion, and Perfection" and unlock the secrets to building excellent products in the digital age. Fast-track your journey with Tech Accelerator: Agile and Cloud-Native for flexibility & scalability AI-powered innovation for faster results Quality at every step for a flawless user experience See real impact across industries: Healthcare: Empower patients and medical professionals with intuitive solutions Education: Transform cla

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3 Tips for Getting More Value from Your Landing Pages

Unbounce

A marketer’s job isn’t done once a visitor converts on a landing page. Far from it. Even the landing page itself has more work to do before we can start giving ourselves a high-five for scoring a conversion. And what about the leads that don’t convert? Ignore them at your own peril. As data-driven marketers, we’re keenly aware that most visitors won’t ever convert to a lead or sale.

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Build vs. Buy is Mostly Really Now vs. Later

SaaStr

In the early-ish days, maybe even as far as $10m-$20m in ARR, as you talk to larger prospects you’ll have a lot of “Build vs Buy” discussions. “Oh our IT team could build it.” “Or we’ll try to hack the functionality using a product we already have.” You’ll hear somewhere between a little and a lot of this until (x) you have a very well established brand and (y) an extremely feature rich product.

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A New Way to Do Keyword Research

Neil Patel

What’s the problem with keyword research? Well, you have to go to an app like Ubersuggest , type in a handful of keywords to come up with a list of keywords that are worth targeting. But that is time consuming. Another approach is you go to Ubersuggest , type in your competitor’s domain, and see all the keywords they rank for. But even with this approach, you have to filter through thousands of keywords to find the good ones.

Metrics 145
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Best Project Management Tools

The Daily Egg

Managing a project is a challenging balancing act full of potential pitfalls. When you’re coordinating deadlines, staff responsibilities, and major milestones, it’s easy to overlook an essential element. But when your next project milestones hinge on previous steps, those smaller overlooked steps can snowball, throwing your entire project off-track.

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Driving Growth, Customer Satisfaction, and Retention through Usage-Based Pricing

As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.

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a16z Podcast: Amazon Narratives — Memos, Working Backwards from Release, More

Andreessen Horowitz

When you hear stories about Amazon’s “invention machine” — which led to a company with not just one or two products but several successful diverse lines of … The post a16z Podcast: Amazon Narratives — Memos, Working Backwards from Release, More appeared first on Andreessen Horowitz.

Cloud 142
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In The Early Days, You Won’t Have Enough Customers. But Your Mini-Brand Will Come to Your Rescue.

SaaStr

Question @jasonlk @saastr to @ericsyuan @zoom_us why the #ads and billboards & the effect of brand on #sales cycle? [link] pic.twitter.com/1CuQoc2rcf. — Harry Stebbings (@HarryStebbings) January 26, 2017. If you’re selling to the enterprise, or even just anywhere in B2B, most start-ups in the first 12-18 months end up in a Conundrum.

Branding 300
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How to Monetize YouTube Videos

Neil Patel

If you create a video that gets over 7 billion views on YouTube, you should be able to benefit in some way, right? Now, you may not have the same level of success with your content as “ Baby Shark Dance ” did (7 billion and counting is a lot), but there are still plenty of ways to monetize your YouTube videos. You put time and effort into creating great content, so now it’s time to reap the rewards.

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Monday Project Management Review

The Daily Egg

Monday.com has become one of the most popular project management solutions available. The company initially launched back in 2012 but didn’t officially acquire its first customers until two years later, in 2014. Today, 115,000+ organizations worldwide rely on Monday.com. It’s trusted by big names like Hulu, Coca Cola, Adobe, NBC, Universal, Uber, Costco, and GE. […].

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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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5 Things to Look for When Hiring Salespeople

Sales Hacker

Whether you need to hire dozens of sales reps in the next few months or you’re a scrappy startup and need your first three sales hires, building a business will nearly always involve hiring for sales. Although hiring is the hardest job we have to do as sales leaders, it’s certainly one of the most important tasks to get right. Hiring is also a non-revenue generating activity which some leaders make a second priority; however, this isn’t how we should approach the hiring process as it’s essential

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80 Founders Share The Moment They Knew … When They Really Had Something

SaaStr

I recently asked on Twitter when folks knew their startup had something … great. Because as a SaaS founder especially, it can be hard to know. Hard to see when you can’t be killed. Hard to see when your brand is coming into its own. I asked Todd McKinnon, founder-CEO of Okta when he really knew he had something that couldn’t be stopped, and he said $30m-$40m ARR!

CTO Hire 300
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What is Comparative Advertising?

Neil Patel

Did you know that the average American sees over 5,000 ads per day ? That’s a tremendous amount of content to compete with, especially if you’re running a small business or a new startup. To stand out, you must clearly communicate to consumers what’s so great about your products and why they’re superior to competitor models. One strategy by which to do this is comparative advertising.

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Workzone Review

The Daily Egg

Workzone is web-based software for project management. Since launching over 17 years ago, nearly 2.7 million projects have been completed using this platform. Thousands of teams across a wide range of industries and departments rely on a Workzone for project management. It’s versatile enough to accommodate the needs of organizations like Wells Fargo, DKNY, Boston […].

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How to Achieve Product-Market Fit

Speaker: Dan Olsen - Product Management Trainer and Consultant, Author, and Speaker

Everyone working on a product is trying to achieve the same goal: product-market fit. But most products fail to do so. In this webinar, product management expert Dan Olsen will share his simple but effective framework for achieving product-market fit from his book The Lean Product Playbook. He will explain his Product-Market Fit Pyramid and The Lean Product Process, a 6-step methodology that guides you through how to: Determine your target customer Identify underserved customer needs Define your

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16 Minutes #54: Beyond Bezos — Amazon, Cloud, and CEO Transitions

Andreessen Horowitz

Amazon just announced this week that its founder and CEO Jeff Bezos “will transition to the role of Executive Chair in the third quarter of 2021 and … The post 16 Minutes #54: Beyond Bezos — Amazon, Cloud, and CEO Transitions appeared first on Andreessen Horowitz.

Cloud 134
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6 Things in SaaS That Are Only Obvious At Scale

SaaStr

Some thoughts on things you don’t really get until about $8m-$10m ARR or so: Churn Lurks. Churn doesn’t happen overnight, especially with annual contracts. It lurks. Use customer visits, NPS surveys, and more to root it out before it happens. Oftentimes, you don’t even lose customers until Year 3. So it really only hits you just when things are getting good.

Scaling 273
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Bluehost Vs. Hostgator

Neil Patel

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. In the world of web hosting, two big names are considered a cut above the rest— Bluehost and HostGator. Both web hosting providers assure top-tier service in an already saturated market with low-quality hosting options. But which one is truly the best web hosting service?

Scale 137