Sat.Jul 20, 2019 - Fri.Jul 26, 2019

article thumbnail

8 Growth Secrets I Learned from Reading Every Interview with Alex Schultz, VP of Growth at Facebook

Predictable Revenue

8 Replicable steps to help you come up with new ways to increase retention, boost virality, and drive long-term growth! The post 8 Growth Secrets I Learned from Reading Every Interview with Alex Schultz, VP of Growth at Facebook appeared first on Predictable Revenue.

article thumbnail

Rethinking the Product Demo for Product Led Growth

OpenView Labs

Full disclosure: I started out my software career as a pre-sales engineer. Call me biased, but what other job inside a software company allows you to exercise so many skills at one time? Part show person, part geek, part industry expert, part teacher! I love the pre-sales role and the demo. A B2B software buyer’s early product experience is arguably the most critical part of any software sales cycle.

Scale 42
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

When and how should SaaS startups offer reduced pricing?

SaaStr

For most SaaS apps, you want to at least start with “just right”, Goldilocks pricing: Too high a price, and you start to add friction to the sales process. Deals take longer, leads shop other vendors, etc. That may be OK if you are the only vendor or in the space, or have the dominant brand. Sales may even push for this. But if you aren’t yet #1, you want to close every deal possible.

Pricing 190
article thumbnail

4 Stupid Simple Ways To Increase Product Page Conversions (Today)

The Daily Egg

Everybody is always looking for the next great marketing hack. The next great tactic that is going to skyrocket their sales and company growth. That one glorified A/B test to change everything… But more often than not, this leads to neglecting key factors that we know impact sales. Product pages don’t need to be fancy, […] The post 4 Stupid Simple Ways To Increase Product Page Conversions (Today) appeared first on The Daily Egg.

Sales 279
article thumbnail

Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

article thumbnail

7 Biggest Trends in Content Marketing You Shouldn’t Ignore in 2019

Incredo

In digital marketing, content dominates and acts as the main selling point. Content is king in the digital world as we can't do without it. But content marketing requires proper planning, after which it will be able to provide the desired results.

More Trending

article thumbnail

Every Marketing Initiative, Every Channel … Plateaus. Plan for It.

SaaStr

Once you hit Initial Traction in SaaS, say that first $1m-$1.5m in ARR, you’ll finally find something that works. One channel, often. E.g., partnerships. Or Facebook ads. Or an app store. Or a specific outbound strategy. Or blogging, or podcasting, or something. Or paid webinars. A channel that works. Once you do, one thing I’ve learned, both as a founder, an investor, and now again at SaaStr: every marketing initiative, and every channel, plateaus.

article thumbnail

Why Your Website Needs Infographics

The Daily Egg

The internet is suffused with data that is ever-flowing and ever-changing. Keeping your audience engaged with your content, whether it is on your website, social media, or newsletters, is, unsurprisingly, a hard task for businesses. In an attempt to decrease bounce rates, web managers are trying every trick in the book but there is one […] The post Why Your Website Needs Infographics appeared first on The Daily Egg.

article thumbnail

Notes from Office Hours with Guillaume Cabane

Tom Tunguz

A little while ago, we were lucky to host Guillaume Cabane at Office Hours in a new format: 30 minute 1-on-1s with a few companies. It was a huge success and a format that we will continue because of all the learning. Guillaume was kind to share some takeaways from the event below. If you’re in B2B SaaS, you most likely have a finite TAM. For the love of ARR, please get the exact list of all accounts in your TAM (at least US).

article thumbnail

Eyes on the future – How to predict your revenue with sales forecasting

Intercom, Inc.

We all know it’s impossible for a sales team (or anyone for that matter) to predict the future. But with rigorous sales forecasting, they can actually get pretty close. Sales forecasting allows you to not only project how much revenue your team will close but also proactively influence current and future deals – by getting ahead of potential blockers, course correcting when you’re trending off target, moving into emerging markets, and more.

article thumbnail

How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

article thumbnail

SaaStr Scale is coming to SF! Here is what you need to know.

SaaStr

SaaStr Scale, our one day, San Francisco based event. We’ll be at the Terra Gallery downtown with all our favorite SaaStr G.O.A.T.s. With about a month left to go, here is who you can expect! The Playbook To… Hear from different revenue leaders on the playbooks to revenue growth, scaling, building better teams and more. We’ve gathered some of our most tactical speakers with real-time actionable content that will help you get your company up and running (and maybe even into hype

Scale 184
article thumbnail

Cultivating confidence: how to coach, develop, and inspire your reps with Factor 8 and #GirlsClub founder Lauren Bailey.

Predictable Revenue

We breakdown the role confidence plays in a successful sales career. We give you actionable advice on how to inspire confidence in your sales reps. The post Cultivating confidence: how to coach, develop, and inspire your reps with Factor 8 and #GirlsClub founder Lauren Bailey. appeared first on Predictable Revenue.

article thumbnail

How to Track and Improve Your Rankings Without Spending Money

Neil Patel

Can you guess how most people improve their rankings? Well, they either hire an SEO firm, which is expensive, or they do it themselves, which is time-consuming. There must be a better solution, right? One that still gets results, doesn’t take as much time and doesn’t cost any money. Well, I’m about to make a major upgrade to Ubersuggest in the next 30 days that will help you do just this.

Mobile 112
article thumbnail

Building help content into your product launch

Intercom, Inc.

When you’re gearing up for a big product launch, creating help content is often the last thing on your mind. There’s so much that goes into preparing for product launches – ensuring your beta testing goes smoothly, locking in your marketing campaign, getting your sales team up to speed. By the time the big day rolls around, it can feel like all that’s left to do is kick off the launch party and wait for the upvotes to roll in on Product Hunt.

article thumbnail

The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

article thumbnail

How long does it take to negotiate a term sheet? Who should open the negotiation on valuation – VC or entrepreneur? What are the top tips for entrepreneurs preparing for a term sheet negotiation?

SaaStr

It shouldn’t take more than a week, or even just a few days, to negotiate a term sheet, once a VC decides they want to do a deal. There really aren’t many variables these days, really just price and how much you raising / selling. Most of the rest of the terms are much lower drama than they used to be. Most VCs aren’t trying to control your board and your company in the early days anymore.

Pricing 182
article thumbnail

So You’ve Qualified Your Prospect (Here’s What NOT to Do)

Sales Hacker

We all make mistakes…. Even the most experienced of us. One of the most common? Letting a qualified prospect fall through the cracks, never to be seen again. This can happen in a number of ways. The good news, though: all of these pitfalls are avoidable — if you’re consciously aware of them. Below are five common ways a qualified prospect can fall through the cracks (and what to do instead). 1.

article thumbnail

10 Tips for Developing a Successful Cross-Functional Team

Nimble - Sales

Cross-functional team collaboration is applied in increasing frequency nowadays. It can be seen in numerous businesses and branches of industry. When a team is multifunctional, it can solve multiple challenges employing different concepts, technologies, and more. What is a cross-functional team? What is a cross-functional team? It’s comprised of people within various professional fields who […].

article thumbnail

Hipcamp

Andreessen Horowitz

We have had a long history of making investments in strong marketplaces that connect buyers and sellers. Marketplace startups can simplify otherwise complex, disorganized ecosystems like transportation, hotels, groceries and others, and create wonderful businesses along the way.

article thumbnail

Driving Growth, Customer Satisfaction, and Retention through Usage-Based Pricing

As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.

article thumbnail

Cloud Daily from SaaStr Crosses 100,000 Followers. Lessons Learned.

SaaStr

So about 6 months ago, Quora launched a new core feature into beta, “Spaces” Space is basically a feed for content around a topic, but can easily incorporate content from other sources. So we decided to hack it a bit and use it as a feed to share our favorite 3-4 Cloud stories a day. We called our feed “ Cloud Daily “ In 6 months, we went to 100,000+ subscribers / followers and almost 7,000,000 views!

Cloud 149
article thumbnail

90-Second Pre Call Planning: A Simple Process for Cold Calling Success

Sales Hacker

As a sales trainer, there’s always a balance between research and just picking up the phone and dialing out. How much research do you do before just picking up the phone and dialing? Too little, and you sound like a cold call , and you’ll get disconnected. Too much, and you waste time you could spend connecting with the people who you can convince to take an appointment and eventually to buy your product or service.

article thumbnail

10 Best Tips to Boost Customer Retention Rate

Nimble - Sales

Customer retention is much more valuable than customer acquisition. According to Forbes, the success rate of selling to an existing customer is 60% – 70%, while the rate of selling to a new customer is only 5-20%. As a result, you have to step up your efforts to keep a good relationship with your existing […]. The post 10 Best Tips to Boost Customer Retention Rate appeared first on Nimble Blog.

article thumbnail

Passwords Are Dead… Again

Andreessen Horowitz

After headlines and heated discussions around large consumer breaches, the “death of the password” may be the second most common information-security (“infosec”) story out there.

79
article thumbnail

Addressing Top Enterprise Challenges in Generative AI with DataRobot

The buzz around generative AI shows no sign of abating in the foreseeable future. Enterprise interest in the technology is high, and the market is expected to gain momentum as organizations move from prototypes to actual project deployments. Ultimately, the market will demand an extensive ecosystem, and tools will need to streamline data and model utilization and management across multiple environments.

article thumbnail

Is Salesforce worth the money if you only have a database of 100 customers?

SaaStr

Yes — because you likely have 1,000+ prospects already in your “database”. You need a CRM not just to manage your closed customers, but to manage your prospects. To track them. To share data on them. To nurture them. If you have 100 customers and a 10% close rate, you should have 1,000+ leads / prospects out there you’ve already touched … and 1000s more to come.

article thumbnail

Public cloud winners take most

IT World

It’s earnings season for the public cloud vendors and the chatter over who’s winning is heating up. Microsoft was first, reporting 64 percent growth on a base that no one outside of Microsoft seems to know (though Forrester is projecting $10 to $11 billion in 2019). Some observers, like former Windows chief Steven Sinofsky, doubt the number can possibly be “impressive” or Microsoft would break out Azure revenue.

Cloud 75
article thumbnail

Nimble Highlights from #MSInspire 2019

Nimble - Sales

Our Nimble team has just returned from attending Inspire 2019, the Microsoft Partner conference that offers community members more opportunities than ever before to network and cultivate relationships with the people who can have a significant impact on their success. It was a tremendously productive conference; we are beyond excited about the new friendships and […].

87
article thumbnail

Top Communities for Women in Sales & Revenue (And How They’re Changing the Game)

Sales Hacker

Gender inequality in STEM has been making news for a while. But that’s not the only space where women are underrepresented. It’s a problem in sales too. According to the 2019 State of Sales Performance survey , 73% of teams polled said that less than half of their team were women. To many, this is an all too familiar problem — but not just for women.

article thumbnail

6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

article thumbnail

What was your first meeting with an angel investor like?

SaaStr

Let me at least share my first meeting with a VC. It went really well. The very first VC I ever pitched as a founder offered to fund us tentatively with $5m — by the end of the first meeting! And … then I blew it. What happened? Well, first the intro was from an ex-boss, so I had a strong warm referral. I also had a pretty good deck and presentation and team.

Pricing 132
article thumbnail

[Webinar Recap] Closing the Subscription Loop: From Purchase to Licensing and Activation

FastSpring

The internet has transformed more than the way shoppers purchase physical products online. Software sales have also undergone a digital transformation and today’s customers have come to expect a streamlined and hassle-free shopping experience. To ensure that you’re capitalizing on every opportunity to delight your customers, you must focus on extending stellar shopping experiences beyond the initial checkout process.

article thumbnail

12 Digital Marketing Ideas for Sales Teams in 2019

Nimble - Sales

A business can’t survive without a consistent online social presence. Online marketing strategies help increase target audience coverage, boost customer interest in goods or services, and make use of yet another major channel of retail. Below, we will share with you some of the most efficient internet marketing strategies for profitable online sales in 2019. […].