The Daily Egg
JANUARY 21, 2019
Are you experiencing a high bounce rate? If so, you’re not alone. Many digital marketers face this same problem, which usually occurs because the website’s not doing what it’s supposed to do. The fact is, an alarmingly high bounce rate (we’ll talk about what a healthy vs. scary range looks like a little later) can […] The post High Bounce Rate?
SaaStock
JANUARY 25, 2019
The Latin American SaaS landscape is hustling and bustling, having seen more IPOs in the last 6 months than the previous 20 years combined. We are excited to be part of its history in the making as we bring SaaStock to Sao Paulo from April 23rd to the 25th. We will gather 300 leading SaaS founders, executives and investors for three days packed with opportunities and rich exchange of knowledge to push the whole ecosystem forward.
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SaaStr
JANUARY 24, 2019
As you scale your salesteam, unless you are very careful whom you hire and how you train them, incentives being what they are in variable compensation, some negative behavior will creep in. Prospects will be … if not lied to … then told half truths. Told that the product does something it doesn’t quite do. That a use case makes sense, when it doesn’t.
Tom Tunguz
JANUARY 25, 2019
How much can a customer success manager manage? I’d heard the wisdom of $1-2M in ARR per year and around 80 accounts. But I hadn’t come across any data. Last summer, Gainsight posted the results of their survey on the topic. The truth is most CSMs manage between $2-5M in ARR and somewhere between 10-500 accounts. But it varies by segment.
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
The Daily Egg
JANUARY 23, 2019
Ecommerce optimization should be the focus of all online merchants who are spending time and money attracting new visitors to their online stores. After all, what good is traffic if it’s not converting to a sale? The fact is, even a slight tweak to your e-commerce pages can lead to a 50% or more boost in […] The post 10 Effective Ecommerce Optimization Tips to Increase Conversions appeared first on The Daily Egg.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Intercom, Inc.
JANUARY 22, 2019
Between 40% and 60% of people who sign up for a free trial of your software will never convert. What are you doing with the leads that don’t convert right away? If your answer is “nothing,” you’re leaving money on the table. By instituting a lead nurturing campaign sequence, you can guide those prospects through your buying cycle, from the moment they enter their email address on your website, to successful adoption of your product and beyond.
Tom Tunguz
JANUARY 23, 2019
In the car yesterday, I listened to an interview with Eugene Wei, who described the dynamics of consumer technology as if they were plain as day. It’s rare to hear someone lucidly describe complex topics like the reasons for Twitter’s success and struggles. Eugene wrote many of his ideas in this post though there are some ideas that I found only in the podcast.
Predictable Revenue
JANUARY 24, 2019
On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes the pod’s first online singing sensation: Kate Turchin, the “Cloud Security Singer.”. The post Becoming a lead magnet: How Kate Turchin, the Cloud Security Singer, went from working a tiny territory to an online sales sensation in a few short weeks appeared first on Predictable Revenue.
Neil Patel
JANUARY 22, 2019
When I started my journey as an entrepreneur, I made a huge mistake. And sadly, it took me years to figure out what I was doing wrong. The issue with this mistake is that it isn’t obvious. Not just entrepreneurs, but people, in general, make it for the majority of their lives. Can you guess what that mistake is? I was a people pleaser. I kept saying “yes.” Especially when it came to business.
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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.
Intercom, Inc.
JANUARY 25, 2019
We’re conditioned to think from an early age that exciting things are the best. That attitude can extend to engineering, too. When trying to solve a problem with software, it can be tempting to build an exciting, complex solution. But that unnecessary complexity can lead to even more complicated issues. At our event Building Intercom in Dublin, I argued that when it comes to building software, we should avoid excitement and embrace boring.
Tom Tunguz
JANUARY 24, 2019
Last year, I talked wrote 1% of Salesforce’s Revenue Makes a Unicorn. The post talked about the potential in the SaaS ecosystem for startups to identify underserved customers in existing installed bases of incumbents and build big companies serving them better. Kustomer is a customer support software business based in New York that is doing just that.
Brian Balfour
JANUARY 24, 2019
Superhuman was founded in 2015 (3ish years ago at the time of writing this). From their landing page, they are building “The Fastest Email Experience Ever Made.” To this day, you can still not sign up and instantly gain access to their product. Yet, they have received more press, word of mouth, and funding than 95%+ of other products. Why? Because they've done the exact opposite of what most do for product and feature launches.
Agile Payments
JANUARY 23, 2019
Advances in the online payments sphere have now made it possible for businesses to verify bank account ownership. This real-time checking account verification can confirm that a consumer or business owns the account, and is authorized to transact. Verifying Bank Account Ownership via an online application provides businesses with comprehensive, instantaneous insight into the person/business whose check payment the business wants to accept or enroll in a recurring billing plan.
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Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.
Intercom, Inc.
JANUARY 21, 2019
Often in software you’ll hear that you get something for free, like “the framework just gives us this for free,” or “if we use X service provider, we get Y for free,” or your developers will tell you “we were building this bit anyway so we get this extra piece for free.”. Nothing is free in software. It’s not free because you’re sitting there talking about it and you’re debating if you should do it.
Sales Hacker
JANUARY 23, 2019
Last week, I got a marketing email announcing a major promotion (three months free) about a product I had just purchased and paid full price for. When I contacted my Sales rep to ask about the promotion and see if they could grant me the discount, he said he knew nothing about it. Needless to say, this made him look bad in my eyes. I mean, why did I know more about his company than he did?
Net-Results
JANUARY 22, 2019
When you’re dealing with enterprise customers, any major SaaS purchase is going to have a ripple effect through the organization. Especially where we’re at (marketing automation) the implementation of software often goes along with some measure of digital transformation. These are not overnight processes. They are extended, involved projects that often span multiple departments.
Point Nine Land
JANUARY 25, 2019
The Journey to Series A?—? a look at our “Seed-to-A conversion rate” If you’d like to be notified of our next posts you can subscribe to our newsletter. A couple of weeks ago, market research firm Dealroom published an insightful report about the state of early-stage funding in Europe. Titled “The Journey to Series A in Europe” and published in partnership with Atomico and Localglobe, the report takes into account more than 22,000 European funding rounds between January 2012 and September 2018 a
As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.
Casey Accidental
JANUARY 23, 2019
First off, no, this is not a post about blockchain. Sorry to disappoint you. This is a post about structuring your teams, and structuring your business. A common problem I work with entrepreneurs on is where power should be held both inside and outside organizations. These entrepreneurs have heard the stories of how instrumental Uber’s local teams were in their success.
Sales Hacker
JANUARY 25, 2019
Building strong sales relationships is all about trust and demonstrating how the product/solution will make the customer’s life better. But is traditional selling getting you where you want to go? If you’re looking to close more business and feeling stuck, try injecting some human-centric problem solving into your sales process. What is human-centric problem solving?
FastSpring
JANUARY 25, 2019
Keeping up with the latest and greatest in ecommerce can be a lot of work. Between new legislation going into effect and shifting consumer preferences, the ecommerce landscape is anything but stagnant. But don’t worry, we got your back. As your global ecommerce partner, we make it our mission to stay on top of the latest trends. This way, we can ensure that we’re not only improving our ecommerce solution to better meet your needs, but also the ever-changing demands of the digital economy.
Divestopedia
JANUARY 23, 2019
Complete with examples, see how return on equity is calculated and how you can make it work for your business. You should understand the implications of not reaching that market-driven cost of capital and what that will cost you, the owner.
Advertiser: Data Robot
The buzz around generative AI shows no sign of abating in the foreseeable future. Enterprise interest in the technology is high, and the market is expected to gain momentum as organizations move from prototypes to actual project deployments. Ultimately, the market will demand an extensive ecosystem, and tools will need to streamline data and model utilization and management across multiple environments.
CustomerSuccessBox
JANUARY 24, 2019
Customer Success is a new phenomenon and so, several companies club it with customer support. They feel that customer success is an extension to customer support. That is NOT true. All the functions post sales have gained importance in the subscription economy as now the power is in the hands of the customers. Anytime the customers feel that the product is not delivering the value that was promised or the customer experience is not good, they can easily move to a competing product.
Sales Hacker
JANUARY 25, 2019
This is you: you put in huge effort to get prospects on the phone. When you do, they hang up. You send clever emails to your prospects, and they get immediately deleted. Your prospects are inundated with cold calls and emails, and don’t give a rat’s ass about yours. “Standing out” to get your buyer’s attention is harder than ever.
Sujan Patel
JANUARY 21, 2019
There are many ways to build grow a business, but when it comes to building and scaling a business in 2019 and beyond, one key thing stands out: Customer experience. But while brands in general are becoming increasingly aware of the importance of customer experience, there are many that still don’t fully appreciate the value […]. The post Customer Experience is Key: Growing Sales, Marketing and UX Together appeared first on Sujan Patel.
Divestopedia
JANUARY 20, 2019
So you want to sell your business, but you have a dilemma: Who do you sell to? This article shows how your well-trained staff can take over and continue to successfully run your business instead of approaching the sales market.
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If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.
Totango
JANUARY 24, 2019
Your customers should be your greatest obsession. The digital transformation of business has created a customer-centered economy built on subscriptions, personalized services, and new definitions of customer loyalty. No longer can we be content with a traditional account management relationship that consists of monthly calls and simple questions of, “Is everything okay?”.
Sales Hacker
JANUARY 22, 2019
Some compared it to deleting Jesus from the New Testament. Others claimed it was like deleting Luke Skywalker from Star Wars. Others said it was justified as he was “a total violation of Terms of Service.” Still others said it was like deleting The Robin Hood of Revenue (ok, we made that one up.). Corporate Bro, we hardly knew ye. As of last Friday, January 18, a day that will be commemorated forever in sales history, LinkedIn has officially terminated the account of Corporate Bro, on the ground
Nimble - Sales
JANUARY 24, 2019
One of the surefire ways towards a successful business is catering to the on-demand services. No matter which industry you come from (transportation, electronics, hospitality, or health care) the current situation clearly states the popularity of on-demand services almost everywhere. If there is a demand for any particular service, you will surely end up finding […].
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