Sat.Jan 07, 2012 - Fri.Jan 13, 2012

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SaaS solutions for business are not an impulse buy

Practical Advice on SaaS marketing

I don't know who first thought to put gum, candy and Slim Jims next to the checkout aisle, but it was a stroke of genius. While I'm standing there waiting to unload my shopping cart is the perfect time to tempt me to toss in a few inexpensive items that aren't on my list. I give in to the impulse. Software-as-a service (SaaS) solutions for businesses are not gum, candy or Slim Jims.

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