Customers don't care about you
Practical Advice on SaaS marketing
JUNE 3, 2013
Sorry to break this news to you, but customers don't really care about you. Even when they ask about you , it's really about them : "What problems can you solve for me?" "What experience do you have with companies like mine?" "What do you know about my business, my market, my product?" "How can you help me?" You may have a broad range of expertise. You might have solved problems for all kinds of different companies in all kinds of different industries.
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