Sat.Dec 29, 2012 - Fri.Jan 04, 2013

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To Sell is Human

Tom Tunguz

Daniel Pink, former speechwriter for Al Gore, has written an unconventional book on sales called To Sell is Human. In this well researched book, Pink observes a few surprising evolutions in society and their impact on sales. The hard sell is dead. Enabled by the internet, prospective buyers know more about a product than a salesperson. This is true for cars as much as enterprise software.

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Spend first, think later: Bad idea

Practical Advice on SaaS marketing

When it comes to putting together a marketing plan, there are lots of reasons to spend first and think later. The "spending" I'm talking about is spending on marketing programs like PR, events or collateral. And the "thinking" is about developing a compelling value proposition and messages. One reason why marketers spend first and think later… it's more fun.

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We should be living in the future already

Tom Tunguz

We should be living in the future already. I should be controlling my home lights from my phone. My coffee machine should reorder coffee from Amazon automatically and my washing machine should schedule its own maintenance. This kind of future demands that machines act with human intelligence. I’m asking my coffee machine to think like me, so that I don’t have to.

Wireless 100
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Fundamentals of communication

Tom Tunguz

Communication is essential to the success of every startup. Startup teams collaborate in product and engineering conversations, in general management, and in recruiting. Externally, startups sell customers using marketing and sales. Startups also pitch investors during fundraising conversations. Clearly, great communication makes demands of the audience.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.