To deliver a consistent message, you need a script
Practical Advice on SaaS marketing
AUGUST 6, 2016
Here’s the easiest way to waste your marketing budget: spend money to promote your message… before you know what your message is. Until you’ve developed a compelling and consistent value proposition, there’s no sense in broadcasting anything out to the world. Unfortunately, I see this all the time: a beautifully designed website, a well-produced video, or a clever email campaign that doesn’t clearly convey the company’s message.
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