Sat.Jul 18, 2020 - Fri.Jul 24, 2020

The famous freemium swerve that changed video-conferencing

ProfitWell

Today we're launching Good Better Best: a weekly deep dive on pricing and packaging strategies written by Rob Litterst , who helps head up our pricing team. Each issue features analysis of a specific packaging case study readable in 5-10 minutes. Zoom's freemium decision tree.

87 Must-Try SaaS Growth Hacking Strategies

Cobloom

We've all heard stories of ' disruptive growth hackers' transforming tiny SaaS start-ups into multi-billion dollar businesses.

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Trending Sources

Customer Churn During a Pandemic: What SaaS Companies Need to Know

Totango

A crisis is a time for Customer Success teams. In situations such as the current COVID-19 pandemic, your CS team can take action to prevent customer churn during the pandemic while also helping to build a sustainable future for both parties once the danger passes.

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Communicating effectively in a virtual environment with Dr. Ethan Becker

Predictable Revenue

The environment in which we communicate, at least for some of us, has changed dramatically over the last few months. Take a deep dive into the ever-important topic of communication in virtual environments, and managing screen fatigue.

How to create great referral emails

Vero

If you have ever asked a friend where they get their haircut, or bought new food after trying it at a friend’s house—a referral has influenced you.

The quarantine effect on B2B sales; free v. paid trials; training power users

Andreessen Horowitz

This first appeared in the monthly a16z enterprise newsletter – subscribe here. In this edition. The quarantine effect on B2B sales. 6 strategies for selling in COVID-19. To charge or not to charge: free v. paid trials. Training power. … The post The quarantine effect on B2B sales; free v.

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More Trending

10 Growth Opportunities Hiding in Your Customer Support Software

Groove HQ

Learn how to use your customer support software as a catalyst for growth. The post 10 Growth Opportunities Hiding in Your Customer Support Software appeared first on Groove Blog. Customer Support

I Grew From Zero to $1,000 MRR in 94 Days: Here’s How I Did It

Baremetrics

The monthly recurring revenue (MRR) of my MarTech startup Friendly recently has exceeded $1,000 – just 94 days after its launch. But it took me more than 20 years to get there. Running a product company was a dream of mine since my teenage years. There was always something holding me back though.

B2C 69

The 3 Pillars of Product Led Growth

OpenView Labs

Back in 2014, we led Datadog’s Series B for a few big reasons: they solved a pain point nearly universal among developers, delivered value to customers without any friction, and tended to grow rapidly inside an account after the initial adoption.

Why If You Quit Every Year You Won’t Ever Make Any Real Money

SaaStr

If you squint as you read TechCrunch, you’ll notice a pattern in a bunch of articles about Hot Startups. “Bob worked at Pinterest for 8 months before he …” or “after a stint as senior something engineer at Facebook [12 months], Bill joined …” etc. etc.

4 Ways to Adapt Your Prospecting in the New Normal With Sales Navigator

Predictable Revenue

Selling at this stage doesn’t have to only be reactive. By adjusting your prospecting efforts to this new reality, you can set the foundation for more meaningful interactions before sending a single cold email.

Top 14 Sales Skills Every Sales Rep Must Master

InsightSquared

The best sales teams consistently deliver for their organizations, plain and simple. It’s not just the effort of one or two rainmakers, but one of the entire team. This is no mistake, as the elite teams are relentless in their development of sales skills.

Sales 156

The Long-Tail Problem in A.I., and How Autonomous Markets Can Solve It

Andreessen Horowitz

In the past decade, our progress in Artificial Intelligence has been staggering. We’ve gone from barely detecting cats in YouTube videos to building cars that can drive themselves. And yet, as our aspirations for A.I. have become grander, it has … The post The Long-Tail Problem in A.I.,

AI 113

10 Hacks to Have Happier Investors

SaaStr

We’ve crossed 6,000 posts and answers on SaaStr and we held off for a long time on writing one on How to Have a Great Board Meeting, and most other VC tropes. We might write that post, soon, however, just from a founder perspective.

Navigating the New State of Sales: Cost Management and Sales Effectiveness

Predictable Revenue

You might be planning on reducing your budget in every way possible to reduce risk in times of uncertainty. But failing to maintain sales strategies could jeopardize your long-term objectives for growth and put you back behind the starting line when the marketplace recovers.

The 7-Step Case Study Formula That Compels Prospects to Buy

Sales Hacker

Stop writing case studies the old way ! You know, the ones where you just show some before-and-after data, toss in a couple of quotes from your customers saying how great you are, and call it a day. Case studies like those can work. But they don’t get the “OMG this is exactly what we need.

16 Open Problems in Engineering Biology

Andreessen Horowitz

For generations, the field of biology has been largely defined by its discoveries.

Why It’s More Stressful to Run a Venture-Backed Startup. And How To Work Around That.

SaaStr

Q: How stressful is it to run a venture-backed startup? Being a CEO in general is pretty stressful ??. Being venture-backed is really only more stressful than any other company for two reasons: You have to carefully manage to your Zero Cash Dat e. You need to know exactly when you run out of money.

How to track your offline marketing efforts using CRM

Teamgate

A survey found that 40% of online shoppers are influenced by offline marketing campaigns when making a purchase. In a saturated online marketplace, businesses should not forget that offline campaigns are still a viable option. .

Fuel Your Cold Outreach with a Kick-Ass B2B Prospect List

Sales Hacker

The post Fuel Your Cold Outreach with a Kick-Ass B2B Prospect List appeared first on Sales Hacker. Partner Platinum Ringlead Sales Development Webinars

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a16z Podcast: Taking the Pulse on Medical Device Security

Andreessen Horowitz

Many don’t realize we even need to think about the possibility of security hacks when it comes to things like pacemakers, insulin pumps, and more.

We Are Living In the Cloud Now

SaaStr

Q: Why are tech-heavy companies shooting up in the stock market? There are some mysteries no doubt, but not in Cloud / SaaS. Cloud stocks are on fire since March 15 because since Covid-19, we are living in the Cloud: We don’t fly. We Zoom. We can’t get to the office.

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How to Create Irresistible Facebook Landing Pages (Examples)

Unbounce

Imagine a potential customer is sitting in their car, waiting to pick up their kids from school. They’ve got 15 minutes to kill, so they pick up their phone and (because they’re 46 and don’t know about TikTok yet) scroll through Facebook.

PODCAST 119: Show Gratitude & Build Relationships With Small Gestures with Brendan Kamm

Sales Hacker

This week on the Sales Hacker podcast, we speak with Brendan Kamm , Co-Founder and CEO at Thnks. Brendan is a digital industry veteran and an executive. His company is a gifting platform that facilitates connections and relationships between salespeople. Brendan’s startup philosophy?

The Best B2B Client Expansion Strategy

Totango

Client expansion is the bird-in-the-hand approach to B2B enterprise growth. Just as the proverb implies, there is a lot of potential in the assets you already influence.

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The Midas List Live (Video + Transcript)

SaaStr

A discussion about venture capital and the effects Covid-19 has had on in the industry.

Email retargeting: Why, when, and how to use it

Vero

It’s a seemingly simple equation – the more relevant the email, the better the performance. There are so many ways to send better emails , though. For starters, triggered emails have a 40% higher click-through rate than general newsletters.

Equip Your Reps to Win More Deals With These 5 Keys of Product Knowledge Training

Sales Hacker

Knowledge is power. I’m sure you’ve heard this before, and it’s as true in Sales as anywhere else. If a salesperson knows their product like the back of their hand, there’s hardly a question or objection they can’t answer and overcome.

How to Build Your Brand with Landing Page Optimization

Unbounce

Let’s face it: brand marketers get a bad rap. In the last decade, the conversation has focused on technical marketing: growth hacking, conversion rate optimization, SEO, the merging of product and marketing, and data, data, data.

One Simple Trick to Make Your SDRs Perform Better

SaaStr

Are you managing an SDR team yourself, as CEO / founder? Even just 1 or 2 SDRs? It can be … overwhelming. SDRs need a lot of management support and overhead. Lots of questions, lots of velocity, lots of motions. You don’t have time to do this as CEO.

Buying a Customer Support Platform? Here Are 6 Mistakes to Avoid

Groove HQ

We expose the mistakes most small businesses make when choosing software, so you can avoid them. The post Buying a Customer Support Platform? Here Are 6 Mistakes to Avoid appeared first on Groove Blog. Customer Support

What Your Sales Trainer Taught You Is Wrong (And What You Should be Doing Instead)

Sales Hacker

A lot of what sales trainers have told you is wrong. Although, “wrong” may not be the correct word. Their lessons don’t work like they once did. Obsolete is probably more appropriate.

DTC metrics: top direct to consumer KPIs to track

ProfitWell

What is direct-to-consumer retail? Direct to consumer retail eliminates the middleman from the buying process. companies manufacture and ship their products directly to buyers without relying on traditional stores.

So You Want to Start a Venture Fund

SaaStr

How do micro VCs find LPs to invest in new venture capital funds? If you want to raise a venture fund — doesn’t it look glamorous? — there’s a line of fund size.