Peak Smart Phone: What Happens to the App Economy When Smartphone Penetration Reaches 100%?
Tom Tunguz
JULY 5, 2013
We’re already seeing the impact to hardware vendors of peak smart phone. Over the past six months, Apple, Samsung and HTC share prices have fallen 20 to 25%. These share prices have tumbled because smart phone penetration is hurtling towards 70% in the US. True saturation has occurred in certain segments: 87% of 30 to 49 year olds with income greater than $75k own a smart phone.
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