Tom Tunguz

JANUARY 5, 2014

In the last 35 years, the tech industry has exploded in size from $62B in total market cap to more than $9.7T today, as the chart above shows. In that time, the tech industry has birthed some behemoths. In 2013, Apple became the largest publicly traded company, the first time a technology company held that distinction. Despite the number of massive companies built over the past three decades, these tech giants represent an increasingly small amount of the total value in the technology sector.

Technology 108

Technology Marketing Trends Mobile 108

Incredo

JANUARY 9, 2014

ROI is an accounting tool that is used to show actual or perceived future value of an investment or expense. In economic terms, some say that it is a way of considering profits in relation to capital invested. The purpose of ROI is to measure, per period, rates of return on money invested in an economic entity in order to decide whether or to undertake an investment.

Marketing 100

Marketing Systems Review Software Review Investment 100

Practical Advice on SaaS marketing

JANUARY 5, 2014

Remember all those concerns about the security of software-as-a-service (SaaS) solutions? When SaaS was still a new idea, at some point in the sales process you'd get the same questions: Who's got my data? Who can see it? Is it safe? As SaaS has matured, maybe you thought those concerns were dead and gone. You'd be wrong. SaaS security is still an issue Yes, SaaS solutions have been widely adopted by enterprises, and in many cases they're preferred over on-premises applications.

SaaS 100

SaaS Enterprise Data Software 100

CloseSaaS

JANUARY 10, 2014

We're happy to announce a new feature that should make lead management easier in Close. You can now bulk update or bulk delete your leads. Similar to our recent bulk email feature, this can apply to either all leads or only the specific results of a search query.

Management 52

Management 52

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Innovation

Tom Tunguz

JANUARY 8, 2014

For Google, seasonality is an important factor in forecasting quarterly revenue growth. In the advertising business, Q4 is always the strongest, followed by Q1. Q2 is the weakest. In Google’s latest financial year, the difference between the weakest and strongest quarters was 22%: $14.4B in Q4 and $11.8B in Q2. I wondered if the same were true for SaaS companies.

Startup 100

Startup SaaS Forecasting Advertising 100

Tom Tunguz

JANUARY 7, 2014

Yesterday, I walked the sprawling floor of the Consumer Electronics Show. These are the six key themes/trends I noted. The Coming of Era of Drones - I saw barrel-rolling quad-copters and parkouring wheeled robots dancing in synchrony to hiphop music. It was awe-inspiring and terrifying at the same time. If you watch the video, I think you’ll agree the mechanisms to control drones are rapidly becoming more sophisticated.

Trends 100

Trends Wireless Innovation Technology 100

Tom Tunguz

JANUARY 6, 2014

Tien is the founder and CEO of Zuora [1], and was formerly CMO and CSO at Salesforce. He is a brilliant marketer and created the notion of the three doors to SaaS success. He spoke about this innovation at a recent CMO summit; the video is here. If you visit Zuora’s website, you’ll see Zuora’s three doors along the top of the page: Subscription Economy, Why Zuora & How It Works.

SaaS 100

SaaS Subscription Payment Features Innovation 100