How to Maximize Your Organic Twitter Content Marketing Efforts
Tom Tunguz
JULY 14, 2014
Last week, Twitter released a feature enabling users to download organic tweet data. Naturally, I put my data through its paces to see if I could find any best practices for this blog. Below are the conclusions, which are tested to 95% confidence. I’ve also linked below to the code for recreating this analysis for your audience. Engagement rate, defined by Twitter as clicks, highlights, and favorites of a tweet is relatively constant throughout the day.
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