Sat.Aug 30, 2014 - Fri.Sep 05, 2014

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Benchmarking Zendesk's S-1 - How 7 Key SaaS Metrics Stack Up

Tom Tunguz

This post is part of a continuing series evaluating the S-1s of publicly traded SaaS companies in order to better understand the core business and build a library of benchmarks that might be useful to founders. Zendesk is a 700 person company that builds customer support software. Zendesk went public earlier this year. It’s a remarkable business primarily because the founders and the team have built an incredibly efficient customer acquisition funnel.

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A Free Trial Isn't Really Free

Practical Advice on SaaS marketing

Free, free, free. It sure is a powerful word. Which probably explains why “free trial” is used so often by software-as-a-service (SaaS) marketers. Lots of SaaS solutions, whether they’re for business or for personal use, let prospective customers use the solution for free. And then after 15 days, 30 days, maybe 60 days, they ask them to actually pay for it.

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How to outcompete your competition (by pitching their product)

CloseSaaS

I was just 19 years old, doing pretty good selling financial services. And I have this one potential client who's a real big whale: a guy who wants to invest several million Euros.

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What a Thai fruitseller can teach you about hustling

CloseSaaS

Ten years ago, I traveled to a beautiful remote little island in Thailand. I was with a bunch of good friends, a motley crew of communication experts who travelled around with one of the world's best hypnotists.

Travel 52
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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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How To Inspire Others To Be More Entrepreneurial

CloseSaaS

If you've been following me for any amount of time, you know I'm super passionate about entrepreneurship. In this video I share my personal story of how I evangelized entrepreneurship to my two older brothers.

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Sales objection overkill? How to handle prospects who keep requesting more and more

CloseSaaS

I recently listened to our sales guy talking with a prospect who had a seemingly endless list of objections. He wanted feature X, he didn't like the way our sales CRM lacked social features, he thought we should improve the mobile experience, and it just went on and on like this.

Sales 52
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Traction Book Interview on Startup Sales

CloseSaaS

Here's a recent interview Justin Mares did with me. Justin wrote Traction: A Startup Guide to Getting Customers, together with DuckDuckGo founder Gabriel Weinberg.