Sat.Aug 22, 2020 - Fri.Aug 28, 2020

The Power of Truly Knowing Your Customers

Nimble - Sales

When you truly understand your customer base, you can create products, marketing messages, and experiences that are more impactful and resonate stronger. Yet, 2020 data from Hubspot found that 42 percent of organizations don’t survey their customer base or even collect feedback.

Conversational design for better products

Inside Intercom

We all know what a conversation between two people sounds like. Hey, can you help me a sec?”. What’s up?”. “I I just can’t make sense of this dashboard.”. Human conversation is a sequence of verbal exchanges – what linguists call turn-taking.

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Trending Sources

Customer Success: How to Quantify the Impact of Bad-fit Customers

Customer Success-Driven Growth

What’s the cost of working with Bad-fit Customers? Everything rolls-up to dollars… time and other resources – and even the negative sentiment in the market caused by churning-and-burning customers – all have an associated monetary value.

It’s My Data and I’ll Delete It If I Want To: Individual Rights Under CCPA


With the implementation and enforcement of CCPA, and with additional legislation on the way, individual rights as they pertain to personal data are having a moment. So what do these enhanced individual rights mean for a business that wants to stay on the right side of compliance ?

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Facebook Causes Continue to Show Little Promise as Fundraising Tools

Don’t Leave the Bay Area Just Yet


So we are how many months into this? I’m not even sure anymore. And the fires in California now are almost just too much. And of the CEOs I’ve invested in who aren’t originally in the Bay Area, I’d say 50% have, for now, moved somewhere else. Sweden. San Diego. France.

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More Trending

The 2 personalized touches that generate 80% of Chili Piper’s opportunities

Predictable Revenue

Learn how, in the middle of Covid-19, Michael’s team had their best month ever, Michael’s philosophy on cadences, writing the first email, how to find the right messaging for your company, and much more!

In Defense of the IPO, and How to Improve It

Andreessen Horowitz

There’s a popular narrative that evil investment bankers are intentionally underpricing traditional IPOs to steal from companies, lining banker pockets and those of their fatcat Wall Street clients. The proof is seemingly obvious: IPOs are 50x oversubscribed!

The Top 10 Mistakes Made in Hiring Your First Sales Team


I know we’ve hit a number of these points individually before on SaaStr, but after getting asked about the top mistakes hiring your first sales team so many times over the years, I thought it would be worthwhile to assemble a Top 10 List.

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Best Remote Access Software

The Daily Egg

At the beginning of 2020, 43% of employees in the U.S. worked from home in some capacity. Furthermore, 3.4% of the population were full-time remote workers. And you probably aren’t surprised to hear those numbers are much higher today.

6 Steps to Improving Your Application’s Analytics Experience

No one designs bad dashboards and reports on purpose. So why do so many applications have terrible analytics experiences? Download this ebook for secrets to creating dashboards and reports your users will love.

Asana S-1 Analysis - Comparing One Productivity Powerhouse to Another

Tomasz Tunguz

Asana filed their S-1 this week. Asana builds productivity and task management solutions. When they launched, their vision of eliminating email through task management made big waves in the market.

Burnout and How I Clawed My Way Out

Chart Mogul

Stefan Pretty tells us about his experience with entrepreneurial burnout — what it took him to recognize the problem and how he ultimately dealt with it. I’ve got a confession to make. Until very recently, I felt like a failure.

What’s More Important, New Customers or Retention? It’s a Trick Question


Q: What is more important, getting new customers or customer retention? It’s a trick question, of course — the crazy high net negative churn of top SaaS companies means that of course retention matters more than new customers.

Best Call Center Software

The Daily Egg

Even in the digital era, many consumers still consider phone support to be their preferred communication method. Call center software is the modern way for businesses to communicate with customers and leads over the phone.

Don't Pick Your Next LMS Until You Read This Guide!

With so many factors and people to consider, how do you make sure you pick the right LMS? It’s simple: This guide covers crucial considerations with actionable advice and professional insights, so you know you’ve picked the perfect eLearning solution.

5 Sales Trends COVID-19 Has Accelerated: And Why They’re Here to Stay

Sales Hacker

When COVID-19 first hit the United States in March, many sales organizations thought the adjustments they had to make would be temporary. But as the crisis continues, it’s becoming increasingly clear that many of the changes brought on by the pandemic will be permanent.

Can The Subscription Model Fix Healthcare?


Amy Konary, Chair of the Subscribed Institute argues that a subscription business model can solve healthcare's pricing model problem. The post Can The Subscription Model Fix Healthcare? appeared first on Zuora. Subscription Economy

The 10 Most Popular Sessions for SaaStr Annual at Home (So Far)


We’re off to the races for registration for 2020 SaaStr Annual at Home on Sep 2-3. 1000s of folks haven’t chosen their sessions yet.

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Here’s What You Should Do When Your Search Rankings Drop

Neil Patel

If you’ve ever done SEO, you know how good it feels to see your rankings go up. You put a ton of hard work into moving up in the SERPs and it finally pays off. But then the unexpected happens. Your rankings drop. Few things in SEO are more discouraging than a fall in the rankings.

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SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Supercharge Your Sales Team by Implementing an Effective Internal Communications Strategy

Sales Hacker

No matter how excellent your team is, if they can’t share information quickly and easily, they’ll miss out on a lot of potential opportunities. Sales teams often spend so much time focusing on external communication channels they forget about the importance of internal communication.

Adventures in AI economics; SaaS+fintech; growth+sales; and GPT-3’s prospects

Andreessen Horowitz

This first appeared in the monthly a16z enterprise newsletter. Subscribe to stay on top of the latest in enterprise & B2B. IN THIS EDITION. Adventures in AI economics. When SaaS adds fintech: bigger markets & better margins. The hidden.

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Get a FREE SaaStr T-Shirt, Socks, Water Bottle!! It’s the SaaStr Scavenger Hunt!!


Ok, time to have some fun in the run-up to 2020 Sep 2-3!! We’ve set aside 500 SaaStr T-Shirts, Socks, and Water Bottles for the SaaStr Scavenger Hunt!! It only takes about 100 seconds to sign up to start!! Sign up now here and get scavenging!


How to Create Powerful Social Proof with Free Survey Tools


Social proof is powerful. A well-placed testimonial can transform landing page conversion rates, create credibility and trust, and persuade would-be customers to take the leap. It's no wonder social proof has a direct impact on sales revenue.

Why Distributed Tracing is Essential for Performance and Reliability

Speaker: Daniel "spoons" Spoonhower, CTO and Co-Founder at Lightstep

Many engineering organizations have now adopted microservices or other loosely coupled architectures, often alongside DevOps practices. Together these have enabled individual service teams to become more independent and, as a result, have boosted developer velocity. However, this increased velocity often comes at the cost of overall application performance or reliability. Worse, teams often don’t understand what’s affecting performance or reliability – or even who to ask to learn more. Distributed tracing was developed at organizations like Google and Twitter to address these problems and has also come a long way in the decade since then. By the end of this presentation, you’ll understand why distributed tracing is necessary and how it can bring performance and reliability back under control.

The Magic of a Buyer vs Seller Sales Process

Sales Hacker

The post The Magic of a Buyer vs Seller Sales Process appeared first on Sales Hacker. Account Executives Chorus Marquee Partner Webinars

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A Customer Onboarding Checklist for Successful CS Teams


A lot goes into crafting the ideal onboarding process for SaaS products. You need to clearly demonstrate the ins and outs of your software to ensure your customers not only know how to use it, but how to employ it effectively in the pursuit of their enterprise’s unique needs and goals.

Register NOW and Join the CEOs of Y Combinator, Mailchimp, ZoomInfo + More at Annual at Home!!


OK Session Reg is FINALLY live for real for 2020 SaaStr Annual at home next week !! While VIP networking and more is reserved for VIP ticketholder, a ton of amazing sessions are FREE and open to Keynote pass holders! Including: CEO Y Combinator. CEO Mailchimp. CEO StackOverflow. CEO ZoomInfo.

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15 Low-Cost Shopify Tools for E-commerce Entrepreneurs

Groove HQ

Shopify tools to help you grow your online store. COVID-19 has driven a massive growth in E-commerce spending. To put it in perspective, consumers spent more online in April and May of 2020 than they did during the entire holiday season last year.

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The Connected Journey: Developing your Empathy to Strengthen Strategies for Customer Relations

Speaker: Esther Kieft, Delivery Manager (Group Technology) at Domino's Pizza Enterprises

It is well known that empathy is a key ingredient in creating lovable products, yet not all products offer the best customer experience. From meeting stringent deadlines to insufficient resources being available to carry out customer research, there is a range of reasons why customer empathy could be missing in product development. Join Esther Kieft, as she breaks down using empathy at a distance to evaluate the problems that customers are experiencing during this global health crisis.

Stop Running Bad Sales Contests: 5 Winning Strategies To Up Your Game

Sales Hacker

The post Stop Running Bad Sales Contests: 5 Winning Strategies To Up Your Game appeared first on Sales Hacker. Ambition Choice Partner Sales Management Webinars

How To Get Sales and Marketing Working Together (Presentation)


I spoke this morning to a private equity (PE) firm’s gathering of portfolio company CEOs, CROs, and CMOs. Our topic, one of my favorites, was how to get sales and marketing working together to drive business results.

Why Founder-Led Sales Breaks Earlier Than You Think


Founder-led sales generally stops scaling around $1m-$2m ARR. Maybe you can wait longer, sometimes a lot longer. But you see growth start to decline in new bookings, that's a sign. A sign to hire a real sales leader. — Jason ?BeKind? BeKind? Lemkin ?? jasonlk) August 26, 2020.

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