Predictable Revenue
SEPTEMBER 2, 2020
Co-Founder and CEO of Lemlist, the coolest sales automation platform ever created, shares tips and tricks to grow a SaaS company in a B2B space, from scratch! The post Building a Successful B2B Outbound Sales Strategy From Scratch appeared first on Predictable Revenue.
Totango
SEPTEMBER 1, 2020
To paraphrase the famous saying, there are only two things that are certain in business: churn and taxes. While it is impossible to completely avoid either, there is much you can do to limit the impact of both. And, in the case of churn at least, by learning from what you cannot avoid you can prevent yourself from suffering any loss that will do real harm.
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BetterCloud
SEPTEMBER 4, 2020
The time has come: Regular content scanning for sensitive data should be part of every data privacy and security compliance program. Confidential and personal identification data leaks happen more often than you think. It’s the email containing personal information that got sent to the wrong person. Or it’s a restaurant’s proprietary recipes stored in Box with public file sharing settings.
The Daily Egg
AUGUST 31, 2020
Managers waste over 140 hours a year manually creating schedules for their employees. Furthermore, manual scheduling errors can increase your turnover rate by as much as 174%. The good news is that’s not what your scheduling process has to look like. The best employee scheduling software helps you save time, minimize errors, and give your […].
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
Tom Tunguz
AUGUST 30, 2020
How do you tell if your sales team and marketing team are working well together? There’s a simple diagnostic that I’ve come to use. Compare the slopes of marketing’s lead generation efforts to sales’ bookings trajectory. The marketing pipeline trend should be the pipeline for this quarter, pipeline that’s available to close (ATC).
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Predictable Revenue
SEPTEMBER 3, 2020
How prospecting has changed in the absence of trade shows and travel, and how your marketing style needs to shift to fill in the gap. The post How to build a content strategy to replace trade shows and travel appeared first on Predictable Revenue.
Intercom, Inc.
SEPTEMBER 3, 2020
At Intercom we believe great things can happen when you have a conversation. Which is why customer feedback is a big deal to all of our teams – it’s really integral to what we do and how we build. So If you’ve ever asked yourself – how does my feedback add up to the features and updates that we build? Then this podcast has the answers.
Tom Tunguz
AUGUST 31, 2020
On Tuesday, September 15th at 10 AM PT, Redpoint will welcome Kimbre Lancaster as the next co-host of Office Hours. Kimbre is the former Director of Global Events and Field Marketing at Gremlin where she managed the industry sponsorships program, Gremlin’s produced conferences (Chaos Conf, Failover Conf) and the new remote field program. Prior, she built and scaled the programs at both Split and Scalyr.
SaaStr
AUGUST 30, 2020
Q: As an entrepreneur starting out, is it better to overprice your product or underprice it? For most of us, as we build up our confidence, the best initial pricing strategy to start is the Low End of Normal. Why? It creates the least friction. And you want the least friction possible in sales when you are starting out. What is the Low End of Normal?
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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.
Predictable Revenue
SEPTEMBER 4, 2020
Accept the new normal, and keep your sales team calm and motivated during difficult times. The post How to Keep Your Sales Team Calm and Motivated During Difficult Times appeared first on Predictable Revenue.
Practical Advice on SaaS marketing
SEPTEMBER 1, 2020
One thing I’ve learned in talking with customers: People have a high threshold for pain. It’s really difficult to get them to move away from whatever system they’re using to handle some task in their organization – no matter how bad that system is - and adopt a new one. When I talk with customers that have recently purchased a new software-as-a-service (SaaS) solution for their organization, I always ask “What system did you have before, and why did you decide to change.
Neil Patel
SEPTEMBER 2, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. 82% of businesses fail because of poor cash flow management and subpar accounting practices. Yikes. It’s no secret that accounting is hard — and there’s a reason people spend their entire lives learning how to do it well. But there’s good news.
SaaStr
AUGUST 31, 2020
Why do venture capitalists invest in lots of companies even though 90% of them go bankrupt? Well, 90% of most venture-backed startups that don’t go bankrupt. They at least try to pick the best ones they can. That helps — a bit. But many still do. The “loss ratio” at early-stage VC firms is often around 40% by logo, and 20%-30% by dollars. In other words, 4/10 may go bankrupt or at least lose money … but since the winners tend to get more than the losers, in the end, maybe “only” 20%-30%
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Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.
Andreessen Horowitz
SEPTEMBER 1, 2020
Dungeons & Dragons , the granddaddy of all role-playing games, has never been more popular than it is today. Released in 1976 the tabletop fantasy game was unique for introducing user-generated storytelling. One person dubbed the Dungeon Master prepares and … The post The Digital Future of Tabletop Games appeared first on Andreessen Horowitz.
FastSpring
SEPTEMBER 2, 2020
When you’re trying to decide how to scale your business and how to calculate profits, there are tons of metrics out there you can use. In fact, it’s easy for businesses to get overwhelmed by metrics and not know which ones to prioritize. One of the most critical areas to get a grasp of, however, is how much a customer is worth to your business.
Neil Patel
SEPTEMBER 1, 2020
As the most-viewed site globally, YouTube is a must-visit destination for marketers and content creators looking to increase audience reach. While it is possible to optimize YouTube SEO to score top results , without an understanding of the YouTube algorithm, SEO alone won’t manifest videos on a potential viewer’s suggested video list. YouTube’s product chief underlined the reality of the impact of suggested-to-watch videos in an interview, noting 70% of a user’s time spent on the platform was d
SaaStr
SEPTEMBER 4, 2020
Ep. 370: As organizations race to achieve relevance and a competitive edge in the digital era, automation is fueling the fight. Join PagerDuty’s CEO, Jennifer Tejada, as she discusses the need for agility and innovation and how automation is aiding adaptability and allowing enterprises to surge ahead. This episode is sponsored by Linode. SaaStr’s Founder’s Favorites Series features one of SaaStr’s best of the best sessions that you might have missed.
As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.
Andreessen Horowitz
AUGUST 30, 2020
[simplecast-embed error="Could not find episode"]. Okay, so we know community is important — whether for developer relations for your platform or just other types of communities — but how do we measure the success of community initiatives and even artifacts … The post a16z Podcast: Measuring & Managing Community Orgs, Developer Relations and Beyond appeared first on Andreessen Horowitz.
Kellblog
SEPTEMBER 2, 2020
I just finished delivering my presentation at SaaStr Annual 2020, dubbed Churn Is Dead, Long Live Net Dollar Retention. The presentation is about understanding SaaS businesses: how to think about them, how to value them, how to use unit economics like CAC and churn to measure them, all with a particular focus on measuring the health of the annuity portion of a SaaS business, the installed base.
Neil Patel
SEPTEMBER 2, 2020
Google may lead the search engine ranks, but they’re not the only player in the game. Bing holds 11.22% of the global search engine market share. Compared to Google’s 72.94%, that may not seem like much — but with upwards of a third of US desktop searches coming from Bing (and Bing-backed AOL and Yahoo), it’s pretty huge. For ecommerce businesses, that makes Microsoft Shopping Campaigns (formally known as Bing shopping campaigns) a killer opportunity to boost your bottom line.
Sujan Patel
AUGUST 31, 2020
The SaaS market has changed a lot in the last five years. In fact, it’s more than doubled in size. I’ve been operating multiple SaaS companies – including Mailshake, Right Inbox, and Voila Norbert – throughout that period and, fortunately, I’ve learned a few things along the way. In particular, my experiences have taught me […]. The post 7 Lessons Learned From 5 Years Operating and Growing SaaS Companies appeared first on Sujan Patel.
Advertiser: Data Robot
The buzz around generative AI shows no sign of abating in the foreseeable future. Enterprise interest in the technology is high, and the market is expected to gain momentum as organizations move from prototypes to actual project deployments. Ultimately, the market will demand an extensive ecosystem, and tools will need to streamline data and model utilization and management across multiple environments.
Andreessen Horowitz
SEPTEMBER 2, 2020
This session was part of “Working with the Gaming Influencer Ecosystem,” an event hosted by a16z that explored the platforms, audience behaviors, creator dynamics, and best practices for partnering and collaborating with influencers. In this presentation, Seth Sivak , the … The post From Unknown Title to Viral Game: 12 Growth Lessons From Spellbreak appeared first on Andreessen Horowitz.
Adhere Creative
AUGUST 31, 2020
What does women’s equality mean to you? It was a question posed to the women of Adhere as we brainstormed ideas for a video shoot to celebrate Women’s Equality Day. This year seemed an especially poignant time to discuss the issue of equality — while it is the 100th anniversary of women getting the right to vote and we’ve made great strides, we recognize that we still have work to do.
Neil Patel
SEPTEMBER 4, 2020
According to Investopedia , a silo mentality is “a reluctance to share information with employees of different divisions in the same company… reducing the organization’s efficiency.” In other words, if different people or teams in your company aren’t on the same page about everything that’s going on, they might end up doing a worse job. Silos can make your company seem less innovative and damage your employee engagement , resulting in lowered productivity.
FastSpring
SEPTEMBER 3, 2020
FastSpring’s Employee Spotlight is a Q&A series that features the hardworking, intelligent, and fun people that make FastSpring great. Get to know the fantastic team behind the ecommerce platform! In this post, we’re featuring our Recruiting Manager, Elizabeth Faddis! What is your role at FastSpring? I have a multi-faceted role at FastSpring. As part of the P&C organization, I help to drive transformation and operational efficiencies within the talent organization and create talent attra
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If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.
Andreessen Horowitz
SEPTEMBER 4, 2020
This episode examines the potential for misuse and fraud among those applying for coronavirus relief—and how fintech and software provide overlooked tools to stop it. On March 27th, the government enacted a $2.2 trillion dollar stimulus package called the CARES … The post a16z Podcast: COVID Relief and Fraud appeared first on Andreessen Horowitz.
Frontegg
SEPTEMBER 3, 2020
Roles and permissions is a mandatory part of every application, especially when approaching larger customers with complex authorization needs. The ability to control which user can do what, is an essential part of any B2B application, especially when approaching those enterprise deals that require granular control. The AuthZ part is usually the second layer we choose to handle in our SaaS application.
Neil Patel
SEPTEMBER 1, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Anywhere you find a cube of sugar in the open, you’ll find ants. Today, the SEO service providers’ industry, valued over $65 billion , is like a cube of sugar. It’s why you’ll find countless SEO companies scrambling for a piece of that sugary cake.
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