Sat.Aug 29, 2020 - Fri.Sep 04, 2020

Building a Successful B2B Outbound Sales Strategy From Scratch

Predictable Revenue

Co-Founder and CEO of Lemlist, the coolest sales automation platform ever created, shares tips and tricks to grow a SaaS company in a B2B space, from scratch! The post Building a Successful B2B Outbound Sales Strategy From Scratch appeared first on Predictable Revenue.

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How to Predict Customer Churn—And What to Do About It

Totango

To paraphrase the famous saying, there are only two things that are certain in business: churn and taxes. While it is impossible to completely avoid either, there is much you can do to limit the impact of both.

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Content Scanning for Sensitive Data: Part 1 of Compliance Essentials in the SaaS Era

BetterCloud

The time has come: Regular content scanning for sensitive data should be part of every data privacy and security compliance program. Confidential and personal identification data leaks happen more often than you think. It’s the email containing personal information that got sent to the wrong person.

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Best Employee Scheduling Software

The Daily Egg

Managers waste over 140 hours a year manually creating schedules for their employees. Furthermore, manual scheduling errors can increase your turnover rate by as much as 174%. The good news is that’s not what your scheduling process has to look like.

Facebook Causes Continue to Show Little Promise as Fundraising Tools

Don’t Accidentally Bootstrap Yourself to Death

SaaStr

Almost Screwed: Bootstrapping From $0 to $20M ARR in 2 Years with ClickUp [link]. — Jason ?BeKind? BeKind? Lemkin ?? jasonlk) September 2, 2020.

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The Digital Future of Tabletop Games

Andreessen Horowitz

Dungeons & Dragons , the granddaddy of all role-playing games, has never been more popular than it is today. Released in 1976 the tabletop fantasy game was unique for introducing user-generated storytelling.

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Churn is Dead, Long Live Net Dollar Retention! Slides from my SaaStr 2020 Presentation

Kellblog

I just finished delivering my presentation at SaaStr Annual 2020, dubbed Churn Is Dead, Long Live Net Dollar Retention.

The 3 Types of Day 1 Pricing: Low End of Normal. Identical. And Anchor High.

SaaStr

Q: As an entrepreneur starting out, is it better to overprice your product or underprice it? For most of us, as we build up our confidence, the best initial pricing strategy to start is the Low End of Normal. It creates the least friction.

How to build a content strategy to replace trade shows and travel

Predictable Revenue

How prospecting has changed in the absence of trade shows and travel, and how your marketing style needs to shift to fill in the gap. The post How to build a content strategy to replace trade shows and travel appeared first on Predictable Revenue.

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6 Steps to Improving Your Application’s Analytics Experience

No one designs bad dashboards and reports on purpose. So why do so many applications have terrible analytics experiences? Download this ebook for secrets to creating dashboards and reports your users will love.

It's Hard to Overcome Inertia

Practical Advice on SaaS marketing

One thing I’ve learned in talking with customers: People have a high threshold for pain. It’s really difficult to get them to move away from whatever system they’re using to handle some task in their organization – no matter how bad that system is - and adopt a new one.

a16z Podcast: Measuring & Managing Community Orgs, Developer Relations and Beyond

Andreessen Horowitz

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SaaStr Podcasts for the Week with Jennifer Tejada, Ben Chestnut, and Jason Lemkin

SaaStr

370: As organizations race to achieve relevance and a competitive edge in the digital era, automation is fueling the fight. Join PagerDuty’s CEO, Jennifer Tejada, as she discusses the need for agility and innovation and how automation is aiding adaptability and allowing enterprises to surge ahead.

What Women’s Equality Means to the Ladies of Adhere

Adhere Creative

What does women’s equality mean to you? It was a question posed to the women of Adhere as we brainstormed ideas for a video shoot to celebrate Women’s Equality Day.

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Don't Pick Your Next LMS Until You Read This Guide!

With so many factors and people to consider, how do you make sure you pick the right LMS? It’s simple: This guide covers crucial considerations with actionable advice and professional insights, so you know you’ve picked the perfect eLearning solution.

Why Only 48% Of SDRs Consistently Meet Their Quota (And How You Can Fix it)

Sales Hacker

Yeah, you read that title right. Only 48% of SDRs consistently reach their targets according to TOPO’s 2019 Sales Development Benchmark Report, 48%… that’s it. That means if you’re an SDR, there’s a 52% chance you’ll hit the phones hard, send tons of emails, and not even reach 90% quota.

From Unknown Title to Viral Game: 12 Growth Lessons From Spellbreak

Andreessen Horowitz

This session was part of “Working with the Gaming Influencer Ecosystem,” an event hosted by a16z that explored the platforms, audience behaviors, creator dynamics, and best practices for partnering and collaborating with influencers.

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Planning For Now & the Future with SendGrid Puppet, and Pledge 1% (Video + Transcript)

SaaStr

Join the discussion on how business can be more than just about profit, it’s also about giving back in any and every way they can, especially in these challenging times of Covid-19. Amy Lesnick | CEO @ Pledge 1%. Yvonne Wassenaar | CEO @ Puppet. Sameer Dholakia | CEO @ SendGrid.

A Quick Diagnostic to Determine if Your Sales & Marketing Teams are Aligned

Tomasz Tunguz

How do you tell if your sales team and marketing team are working well together? There’s a simple diagnostic that I’ve come to use. Compare the slopes of marketing’s lead generation efforts to sales’ bookings trajectory.

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SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Choosing the Right Sales Motion for Your Business (28 Real-World Examples)

Sales Hacker

The best sales teams don’t just sell — they keep customers happy and drive serious upsell, cross-sell, and expansion revenue. They do this by first identifying and focusing on the sales motions that are best for their product, team, and customer.

Investing in Mosaic

Andreessen Horowitz

One of the linchpins of the American dream is a path to home ownership—home ownership has been a path to financial progress for millions of individuals and holds an outsized cultural significance in our society as the foundation for many … The post Investing in Mosaic appeared first on Andreessen Horowitz.

Why It Shouldn’t Really Matter If Your VC Loses All The Money They Invested in You — On The First Check In, At Least

SaaStr

Why do venture capitalists invest in lots of companies even though 90% of them go bankrupt? Well, 90% of most venture-backed startups that don’t go bankrupt. They at least try to pick the best ones they can. That helps — a bit. But many still do.

9 Ways to Improve Organic Reach and Beat the YouTube Algorithm

Neil Patel

As the most-viewed site globally, YouTube is a must-visit destination for marketers and content creators looking to increase audience reach.

Why Distributed Tracing is Essential for Performance and Reliability

Speaker: Daniel "spoons" Spoonhower, CTO and Co-Founder at Lightstep

Many engineering organizations have now adopted microservices or other loosely coupled architectures, often alongside DevOps practices. Together these have enabled individual service teams to become more independent and, as a result, have boosted developer velocity. However, this increased velocity often comes at the cost of overall application performance or reliability. Worse, teams often don’t understand what’s affecting performance or reliability – or even who to ask to learn more. Distributed tracing was developed at organizations like Google and Twitter to address these problems and has also come a long way in the decade since then. By the end of this presentation, you’ll understand why distributed tracing is necessary and how it can bring performance and reliability back under control.

7 Lessons Learned From 5 Years Operating and Growing SaaS Companies

Sujan Patel

The SaaS market has changed a lot in the last five years. In fact, it’s more than doubled in size. I’ve been operating multiple SaaS companies – including Mailshake, Right Inbox, and Voila Norbert – throughout that period and, fortunately, I’ve learned a few things along the way.

Swipe debit card, get stock; In defense of the IPO; New models for SMB lending, and more

Andreessen Horowitz

This first appeared in the monthly a16z fintech newsletter. Subscribe to stay on top of the latest fintech news. . IN THIS EDITION. Fintech products ease more Americans into the stock market. In defense of the IPO, and how to.

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Top 5 Reasons Tech-Touch Customer Success Solutions Are a Win-Win

Totango

You can deliver more value in one targeted message than you can in an entire afternoon of aimless conversation. That is the idea behind tech-touch customer success solutions: thoughtful, relevant, value-driven communication delivered only when it has a positive impact on the customer.

Redpoint Office Hours with Kimbre Lancaster on Hosting Successful Virtual Events

Tomasz Tunguz

On Tuesday, September 15th at 10 AM PT, Redpoint will welcome Kimbre Lancaster as the next co-host of Office Hours.

The Connected Journey: Developing your Empathy to Strengthen Strategies for Customer Relations

Speaker: Esther Kieft, Delivery Manager (Group Technology) at Domino's Pizza Enterprises

It is well known that empathy is a key ingredient in creating lovable products, yet not all products offer the best customer experience. From meeting stringent deadlines to insufficient resources being available to carry out customer research, there is a range of reasons why customer empathy could be missing in product development. Join Esther Kieft, as she breaks down using empathy at a distance to evaluate the problems that customers are experiencing during this global health crisis.

How to Set Up Microsoft Bing Shopping Campaigns for Ecommerce Businesses

Neil Patel

Google may lead the search engine ranks, but they’re not the only player in the game. Bing holds 11.22% of the global search engine market share.

a16z Podcast: COVID Relief and Fraud

Andreessen Horowitz

This episode examines the potential for misuse and fraud among those applying for coronavirus relief—and how fintech and software provide overlooked tools to stop it. On March 27th, the government enacted a $2.2

Top 5 Must-Attend Virtual Conferences for Customer Success Professionals

ChurnZero

For many of us, 2020 will be known as the year business conferences moved from convention halls to online. The reality is that virtual events will be the norm going forward, at least in the short term. For those of us who love the in-person conference experience, this adjustment is tough.