Intercom, Inc.

MARCH 25, 2019

We’ve all signed up for a product only to realize a few months later that it didn’t quite fit our needs. Think about that gym membership you bought in January you’re still paying for even though the last time you went to the gym was in early February. We remember how easy it was to sign up for the one week free trial on the gym’s website. But to actually cancel, you have to find a phone number, wait on hold, give your membership number and finally pay an exit fee before you can put an end to you

Churn 183

Churn Wireless Growth Hacking Construction 183

Kellblog

MARCH 24, 2019

One day back at MarkLogic, we invited our local congresswoman, Jackie Speier , to visit our offices. Regardless of what you may think of her politics, she’s an impressive person with an fascinating background including, for those with long memories, that she was the congressional aide shot five times and left for dead on the runway in Guyana when Congressman Leo Ryan went to investigate Jonestown.

Communication 62

Communication Education Management Startup 62

Nimble - Sales

MARCH 26, 2019

333.2 billion emails will be sent and received daily by 2022. Such is the prediction of a Radicati Group agency that counted 281.1 billion emails transferred in 2018. Growth rates of this number indicate that email marketing is looking at a significant boost in positions in the nearest future. And despite skeptical attitudes of many […]. The post The Ultimate Guide to Writing a Highly Converting Sales Email appeared first on Nimble Blog.

Sales 79

Sales Marketing 79

The Daily Egg

MARCH 26, 2019

There are four key types – or groups – of data that are used for conversion rate optimization (CRO): We know that data (Analytics) tells us what is happening. We combine data and input from sources like Google Analytics (Analytics), Crazy Egg (Analytics, Heatmaps, User Testing) and SurveyMonkey (Analytics, User Testing) to help us understand […] The post What Should I A/B Test?

Data 275

Data 275

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Innovation

Tom Tunguz

MARCH 24, 2019

In the past few years, Zoom has become a verb: the act of video conferencing someone. Eight years ago, Eric Yuan, former VP Engineering at WebEx left to create a business with a better video conferencing product. He and his team authored a new codec, which is far more resilient than others. The innovation results in higher quality calls. Focused on capital efficiency from the earliest days of the business, Eric has built a monster software business, with few comparisons in both absolute scale an

Metrics 268

Metrics Benchmarks Scale Acquisition 268

SaaStr

MARCH 26, 2019

The best sales reps solve my problems: They listen to my actual problems and show me the best solution using their product — and other products. They learn my business fast, and show me exactly how their product solves my problems. They help me demo, pilot or try the product in whatever fashion makes me the most comfortable. They are fluent in, and honest about, the competition.

SMB 184

SMB Pricing Customer Success Sales 184

Predictable Revenue

MARCH 28, 2019

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Liam Martin, co-founder of productivity monitoring software, Time Doctor. The post Pass the remote: the ups and downs of building a distributed global sales team with Time Doctor’s Liam Martin appeared first on Predictable Revenue - The Outbound Success Company. We help companies grow faster with Outbound Sales.

Sales 113

Sales Revenue Software 113

Tom Tunguz

MARCH 26, 2019

In early and developing markets, selling complete products is often a superior go to market strategy, rather than selling an innovation in a layer in the stack. This is true for five reasons. First , for early customers to generate value from a novel technology, that technology must solve a business problem completely. End-to-end products do that. Layers in the stack don’t.

Machine Learning 192

Machine Learning Artificial Intelligence Scale Marketing 192

SaaStock

MARCH 27, 2019

Tune in for an extra bonus episode of the podcast, hosting SaaStock LatAm speaker André Baldini, CEO of Superlógica who tell us how the company grew revenue 10x. Superlógica was started back in 2001 as an ERP software for condominiums. André Baldini started out as VP of Sales In 2017 he was promoted to CEO. Previously his career path had traversed a variety of industries including banking, health, and EdTech.

Pricing 201

Pricing Headcount Banking Revenue 201

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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

Payments

SaaStr

MARCH 29, 2019

Now being on the buying end of several products with “Contact Me” pricing, I’ve found many reps (especially more junior ones) very aggressive on the lack of transparency in non-transparent pricing. I’ve also watched us walk away from several interesting vendors because it was just too hard to work with the sales reps. From that, I’ve tried to create a simple paradigm around non-transparent pricing: Assume Every Other Customer Knows.

Pricing 179

Pricing Investment Sales 179

FastSpring

MARCH 28, 2019

When it comes to learning about selling online, you’ve got plenty of content to choose from – webinars, blog posts, how-to videos. But if you’re looking to roll up your sleeves and take time to get fully immersed in the business of selling online, look no further. We’ve put together the ultimate reading list: 10 books about business, sales, marketing, psychology, and the internet that will not only educate but inspire you.

Scale 106

Scale Venture Capital Branding Advertising 106

Neil Patel

MARCH 26, 2019

As a child, I did everything that most kids did. I played outside with friends, I watched a lot of TV, I loved eating cereal for breakfast, and I went to school. My childhood wasn’t too much different than yours. But there was one thing that was a bit unique. I grew up watching Bloomberg before I went to school. Now, I don’t want you to think I was some child prodigy because I wasn’t.

Strategy 111

Strategy Sales Hiring Software Review Technical Review 111

SaaStock

MARCH 29, 2019

After each SaaStock conference, we are often left wondering about the impact that the agenda we put together has had on attendees. As we are gearing up for what will be the most extraordinary line up we have had to date this October in Dublin, we read up what had been of most notable value at SaaStock18. Many of the lessons that these attendees picked up are of evergreen quality.

Scale 103

Scale Sales Hiring CTO Hire Social Media 103

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Revenue

SaaStr

MARCH 27, 2019

If you sell to B2B companies in particular and want leads — we got ’em. SaaStrEuropa is coming up FAST on 12-13 June. We’ll have 2,500 founders and execs right in the Left Bank of Paris. SaaStrAnnual is in March of 2020 at San Jose Convetion Center again and will be monster. 30% of the booths are GONE from renewals so pick now. Pick by March and get the renewal rate (2018) instead of the 2019 rate and the best location.

Banking 150

Banking B2B Marketing 150

FastSpring

MARCH 27, 2019

In the past couple years we’ve seen an uptick in ecommerce as more customers look to complete their shopping experiences on the web. As the online shopping trend continues to grow, it shouldn’t come as a surprise to hear that more customers are taking a greater interest in how merchants handle their payment information. Whether it’s localized shopping experiences or data security, your software company needs to make sure that you’re continuously meeting the ever-changing needs of today’s shopper

Merchant Services 104

Merchant Services Payment Services Payment Methods compliance 104

Unbounce

MARCH 28, 2019

The agency life ain’t easy. There’s constant competition to acquire new clients and new agencies are poppin’ up every day. You know your agency delivers and that your team is stacked with experts. You know your clients will be happy they chose you because you’ve got a great track record. But, you also know every agency out there is saying the exact. same. thing.

Mobile 111

Mobile Advertising Branding Sales Enablement 111

Andreessen Horowitz

MARCH 27, 2019

One of my focus areas as an investor is marketplaces, because I’ve seen firsthand how they can transform an industry — especially when they also have network effects that can lead to huge scale and impact.

Scale 108

Scale Startup Scaling 108

As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.

Pricing

SaaStr

MARCH 26, 2019

Formerly a senior leader at Google, Claire Hughes Johnson is now Chief Operating Officer at Stripe, where she’s helped guide the online payments firm through rapid growth. Stripe today has more than 1,400 employees and processes billions of dollars for millions of users worldwide. Scaling the company’s employee base, sales teams, marketing, and operations—all while preserving its culture—has required a laser focus on first principles, smart processes, and effective hiring.

Scale 150

Scale Payment Services Payment Methods Scaling 150

FastSpring

MARCH 25, 2019

It almost seems like a vicious catch-22. If software companies don’t allocate resources towards making it easier for customers to buy online, customers will get frustrated and abandon their shopping cart. But designing frictionless checkout experiences also takes up resources that could be spent on improving your product offerings—the main reason why customers are attracted to your store in the first place.

Outsourcing Services 100

Outsourcing Services Payment Methods Payment Solutions Payment Services 100

Nimble - Sales

MARCH 25, 2019

Many technologies and trends have disrupted the digital world in the past. For example, Facebook marked the beginning of a new era in digital marketing when they went public in 2006. Today, almost every brand (local or global) uses this and several other social media platforms for marketing. The digital landscape will witness a few […]. The post 5 Digital Marketing Trends That You Can’t Afford to Ignore appeared first on Nimble Blog.

Trends 105

Trends Social Media Marketing Technology 105

Andreessen Horowitz

MARCH 28, 2019

If you’ve lived in a country like the U.S. with a pretty stable currency, you probably think about how much things “cost” in seemingly absolute terms — of the currency.

Data 95

Data 95

Advertiser: Data Robot

The buzz around generative AI shows no sign of abating in the foreseeable future. Enterprise interest in the technology is high, and the market is expected to gain momentum as organizations move from prototypes to actual project deployments. Ultimately, the market will demand an extensive ecosystem, and tools will need to streamline data and model utilization and management across multiple environments.

Generative AI

SaaStr

MARCH 26, 2019

At Atlassian, openness is core to everything the company does: employees can access most information on Confluence; “open company, no b t” is one of the company’s five values. But it can be risky. Atlassians knew the company was going public four months before it filed. Some would say that that level of openness is unnecessary, but Atlassian believes that trust and honesty are essential to maintaining the culture its worked so hard to build.

Scaling 146

Scaling Cloud Company Culture 146

InsightSquared

MARCH 27, 2019

Marie Kondo, the well-known author of the book “The Life-Changing Magic of Tidying Up”, often teaches aspiring organizers to take an objective approach to decluttering by asking oneself “does this item spark joy for me?” This simple methodology is the basis of her entire approach when she works with clients to feel more comfortable and secure living in their own home.

Marketing 90

Marketing Revenue Sales Business 90

Nimble - Sales

MARCH 27, 2019

Topic clustering is a popular content marketing plan – and a buzzword that has been thrown around the inbound marketing space in recent years. First of all, what exactly are “topic clusters?” This term refers to multiple pieces of content grouped together by a common topic or relevant subtopics (known as pillar content). As a […]. The post How to Implement Topic Clustering into Your Content Strategy appeared first on Nimble Blog.

Strategy 92

Strategy Content Marketing Marketing 92

Zuora

MARCH 28, 2019

If someone had told me a few years ago that I would be fighting in a charity boxing match in […]. The post Zuora Sales ZEO steps in the ring for knockout cause! appeared first on Zuora.

Sales 91

Sales 91

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Payments

SaaStr

MARCH 26, 2019

After Jeff Haller (CEO/Partner) and Kathi Haller (CFO/Partner) attended the SaaStr Annual in 2018, they knew they had to find a way to take some of their learnings back to the rest of the team. After putting together some training on their own, Jeff and Kathi found SaaStr Pro , which seemed like a much easier way to get everyone trained on the SaaS best practices.

Leadership 138

Leadership SaaS Management Investment 138

Andreessen Horowitz

MARCH 29, 2019

Some of the most successful companies and products — from the phone era to the internet era — have all been predicated on the concept of network effects , where the network becomes more valuable to users as more people …

Data 90

Data 90

Sales Hacker

MARCH 26, 2019

Sales will always be a persuasion game, but the biggest obstacles to success are actually cognitive biases rooted deep in the human brain. The brain has evolved in strange ways. It has developed mental shortcuts around rational thought: like factory-settings that help us avoid change by ignoring, rejecting, or modifying what we hear. From an evolutionary standpoint, this makes sense: craving routine made life safer and easier.

Sales 85

Sales Sales Enablement Company Culture Communication 85