Sat.Aug 31, 2013 - Fri.Sep 06, 2013

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Not Sharing the Opportunity to Learn is a Cardinal Sin

Tom Tunguz

I have never worked for a company that was dogmatic about project postmortems but I have always wished I had. After all, project postmortems teach us so much. Learning from the mistakes and experiences of others constitutes the better part of our business education. It’s why we ask successful entrepreneurs to coffee and hang on every word when they speak at conferences.

Education 150
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Turning SaaS Buyers into Satisfied Users

Practical Advice on SaaS marketing

If you subscribe to a software-as-a-service (SaaS) solution, in most cases you can quit whenever you want.* That's great for SaaS customers, but not so great for SaaS providers. It puts a special burden on providers: They need to be sure that the folks buying their solution are actually using their solution. If buyers don't become satisfied users, they'll eventually leave.

SaaS 100
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Status change tracking

CloseSaaS

We just launched “status change tracking”, a big foundational improvement that will allow Close to better track how leads and opportunities flow through your sales funnel. Now, when you change a lead’s status (e.g.

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The Best Content Marketing Campaign in the Last Year: Do VC Blogs Actually Lead to Investments?

Tom Tunguz

In a very kind gesture, Ivan Kirigin submitted this blog (and Intercom.io’s blog) to answer the question posed by Disqus, What is the best content marketing campaign you have seen and why? I’m honored by his comment. In response, David Fleck, head of revenue at Disqus asked whether the blog has ever led to an investment and whether that’s the right KPI for it.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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You’re Not Finished Selling Until You Change Your Customers Habits

Tom Tunguz

It is easy to think the sales process ends once a customer has signed a contract or downloaded an app or created an account. But it’s a huge mistake. Great products have a point of view on the way things ought to work. GMail chose labels over folders for email categorization. Pandora chose recommendations over libraries for music libraries. Looker chose spreadsheets over an SQL prompts for data exploration.