Sat.Apr 04, 2015 - Fri.Apr 10, 2015

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The Innovator's Dilemma for SaaS Startups

Tom Tunguz

See also: Innovator’s Solution for SaaS Startups. There’s a familiar path now to SaaS companies that start in the SMB (small-to-medium business) part of the market. Over time, they seem to inevitably begin serving larger customers. Box, Hubspot, Zendesk and among many others have exhibited this pattern. Why does this happen? I believe we’re seeing Clay Christensen’s Innovator’s Dilemma at play.

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SaaS Marketing is About Promises, Not Products

Practical Advice on SaaS marketing

If you’re a software-as-a-service (SaaS) marketer and you think you’re marketing a product, think again. What you’re really marketing are promises. You’re promising to customers that you’ll deliver value over the life of the subscription. Though part of that value includes making available a certain set of functionality on day one - features to track a sales pipeline, manage inventory, handle HR, etc. - it goes way beyond that.

Marketing 113
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Selling to large organizations? Build an army of internal champions!

CloseSaaS

Whenever you're selling to an enterprise, or any other large organization, there are many people involved in the deal. One of the most painful mistakes you can make is to assume you've won the deal just because the decision maker said yes.

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Square brings data-driven marketing to small business

ReSci

Small businesses need big data too. On Tuesday, popular point-of-sale provider Square announced the new email marketing tool Square Marketing…. The post Square brings data-driven marketing to small business appeared first on ReSci.

Data 40
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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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The Gamble of the Private IPO

Tom Tunguz

In a post earlier this week, Josh Kopelman coined the term Private IPO to describe patterns in the runaway late stage financing market. In addition to the points Josh makes about the dangers of stale valuations, there is another important and related implication for founders. When entrepreneurs pursue a Private IPO as the ultimate round before they go public, they make an implicit bet about the growth rate of their businesses: company revenues will more than double before a public IPO.

Finance 100

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Are SaaS Startups Today Worth More than Ten Years Ago?

Tom Tunguz

In the Runaway Train of Late Stage Fundraising , I analyzed the growing disparity of the public and private markets. Ten years ago, we saw 2-10x as many IPOs as $40M+ rounds. Today, we see 16x as many $40M+ growth rounds as IPOs. There’s no question that companies are waiting longer to go public, fueled by late stage private investment. I was wondering if as a consequence, we might see bigger IPOs.

Startup 100
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Sales pitch framing: Play to your strengths

CloseSaaS

She had raised a seed round, put a great technical team together, and they developed a great enterprise product. Now she wanted to raise a Series A, and asked for my feedback on her investor pitch.

Sales 52
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3 Ways Social Media Continues to Drive Sales in 2015

ReSci

Social media advertising isn't new ' Facebook ran its first ad in 2005 ' but it has evolved significantly. As the world continues to cater to an ever-growing base of online consumers, it's becoming increasingly important for retailers to explore new ways to use channels like Facebook,…. The post 3 Ways Social Media Continues to Drive Sales in 2015 appeared first on ReSci.

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Google said it: Why marketers need to be mobile-ready by April 21st

ReSci

If there was any doubt that 2015 would be the year of mobile commerce, banish the thought. Starting April 21st, Google's mobile search algorithm will be updated to factor…. The post Google said it: Why marketers need to be mobile-ready by April 21st appeared first on ReSci.

Mobile 40
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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.