Sat.Feb 22, 2020 - Fri.Feb 28, 2020

5 Secrets to Moving Upmarket – How the Right Sales Tax Technology Can Support SaaS Growth

SaaStr

Just like filing your income tax returns or hanging that state-mandated safety poster up in your break room, sales tax is a back-office pain point, not a profit center. . That makes sales tax compliance easy to ignore… until it becomes a problem. .

The Strategic Importance of Competition

Tom Tunguz

When I started in venture capital, one of the questions I learned to ask very early on was competition. Founders would often reply that competition validates the opportunity. At the time, I thought it was a canned response, a clever parry, to avoid answering the question directly.

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Transforming Teams to Lead with SaaS: Insights from Gartner

BetterCloud

Many of the existing ways of managing IT are no longer applicable to environments dominated by SaaS.

6 Powerful Follow Up Emails to Transform Your Free Trial Conversion Rates

Cobloom

Most free trial users never become customers. In fact, the average SaaS company sees an end-to-end conversion rate (from visitor to paying, retained customer) of between 0.6 and 1.2%. Thankfully, it isn't all doom-and-gloom.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to Get Started With SEO for SaaS

Sujan Patel

I’ll be straight with you. SEO for SaaS isn’t that different than SEO for other companies — it’s not as if Google changes the rules based on the type of business you run.

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?? How “firing” the wrong customers allowed me to generate 2.5X revenue from the right ones

Chart Mogul

Reilly Chase knew that raising prices would not sit well with all of his customers. But he also realized he had to focus on the best ones if his business was to continue developing. I’m the founder of HostiFi. We’re a managed cloud hosting provider for Ubiquiti UniFi and UNMS servers.

Two approaches to marketing messaging at odds

SaaStr

By Shane Murphy-Reuter, Intercom SVP of Marketing. Most marketers I know struggle over the same competing messaging challenges: to what degree should we focus our messaging on the function of what our product can do, versus the emotion of how it makes me feel when I use it?

Want to Drive Revenue Growth? 5 Behaviors to Develop in Your Reps

Sales Hacker

As a sales manager, your job is to drive growth. The best way to do that is to develop the right behaviors in your sales reps. In other words, you can’t just be a sales manager. You have to be a sales LEADER. How do you do that?

Leading from the front: How Zendesk’s Jamie Buss trains and transforms leaders

Predictable Revenue

People leave managers, not jobs. So how do you avoid being that manager? Learn how good leaders keep top talent engaged and inspired. The post Leading from the front: How Zendesk’s Jamie Buss trains and transforms leaders appeared first on Predictable Revenue.

The North Star Playbook

Every product needs a North Star. In this guide, we will show you the metrics product managers need to tie product improvements to revenue impact. If you are looking for a more-focused, less-reactive way to work, this guide is for you.

Create a Strong Customer Engagement Strategy

Totango

We all want to believe that we have a strong relationship with our customers. However, the truth is that we’re only as important to them as the value we offer their businesses.

The Great CEO Within

Tom Tunguz

If you’re looking for a primer on many of the responsibilities of being a startup CEO, read The Great CEO Within. Matt Mochary wrote the book. He founded a company which he sold to MCI and now coaches startup CEOs, amongst other philanthropic efforts.

How to use NPS emails to improve the customer experience

Vero

How to use NPS emails to improve the customer experience. According to a Nielsen report, 92% of people trust recommendations from friends and family over any other type of advertising. It’s a no brainer right? We value the opinions of the people we trust, over marketing we’re exposed to.

How Question-Selling Can Triple the Value of Your Service

Predictable Revenue

In sales, the common misconception is that by saying the right thing you’ll win the deal.

Sales 251

How to Choose the Best Embedded Analytics Solution to Modernize Your Application

If you are looking to modernize your application to improve competitiveness, then one of the quickest wins you can have is to embed sophisticated analytics that will wow your existing and prospective customers.

Comprehensive Guide to Website Usability Testing (With Tools and Software to Help)

The Daily Egg

We share the 3-step process for the website usability testing we recommend to our customers, plus the tools to pull actionable insights out of the process. The post Comprehensive Guide to Website Usability Testing (With Tools and Software to Help) appeared first on The Daily Egg.

Why Your Startup's Org Chart is Limiting Your Growth

Tom Tunguz

This is the theoretically ideal organizational chart of a startup. There’s a CEO at the top in red, VPs in orange, senior contributors in dark gray, team leads in green, and junior individual contributors in light gray. This is the org chart of the typical startup.

To Have Great Support — All Of It Has to Be Great

SaaStr

The other day I had a whiplash moment as a customer of a Unicorn SaaS company. I had a large problem with a piece of software with a lot of integrations in it, and it really wasn’t clear whose problem it was. But one of the vendors stepped up and said they’d solve the problem.

RevOps Q&A

InsightSquared

You have questions, we have answers! Recently we teamed up with the incredible team at GoNimbly to host a webinar on Keys to RevOps Success. We talked about breaking through silos, reporting structures, actionable insights and measuring the impact.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Expanding My Investment Thesis to Run the MetLife Digital Accelerator powered by Techstars

TechStars

Today, I start my next adventure in startup investing – I’m the new Managing Director of the MetLife Digital Accelerator powered by Techstars. The program will run this summer on MetLife’s Global Technology Campus outside of Raleigh-Durham, NC.

Three Questions for Fintech Product Managers

Andreessen Horowitz

One of the first challenges I faced when I joined Credit Karma’s product team four years ago was adapting my more generalized product management experience to the specificity of fintech and financial services.

How do you pull your SaaS competitor’s customers to your SaaS instead?

SaaStr

Q: How do you pull your SaaS competitor’s customers to your SaaS instead? You have to be where your competitors are. You have to show up. Many startups try to avoid the places their larger competitors are. They avoid the same tradeshows. They don’t sponsor the same newsletters and services.

How Startup CEOs Should Think About the Coronavirus

Kellblog

I just reached out to the CEOs I work with with on this topic and figured I should also do a quick post to speak to the CEOs who follow Kellblog as well. The primary purpose of this post is to remind busy startup CEOs that an important part of your job is to be out ahead of things.

Build or Buy an LMS? How to Pick the Right Solution for Your Budget

BUDGET. When it comes to picking your next LMS that six-letter word is probably the most important part of the decision-making process. So, what are your options to get the best possible eLearning solution without breaking the bank? Build It or Buy It. This guide from Lambda’s eLearning experts details absolutely everything you need to consider so you can pick the perfect eLearning solution for your organization and budget.

LaunchPad Lift Spotlight: FenuHealth

TechStars

Highlights of student-led ventures participating in LaunchPad Lift, a program of the Blackstone LaunchPad powered by Techstars entrepreneurship network. How many 13 and 14 year olds found companies? Not many.

Reading Between the Lines: SEC, Telegram, and Rule 144

Andreessen Horowitz

Many in the crypto community and beyond have been closely watching the SEC’s case against Telegram as another regulatory test for the fast-growing space.

SaaStr Podcasts for the Week with Lucidchart and Wrike — February 28, 2020

SaaStr

311: Karl Sun is the Founder & CEO @ Lucidchart, a visual workspace that combines diagramming, data visualization, and collaboration to accelerate understanding and drive innovation.

Use This LinkedIn Strategy to Build a Strong Digital Presence (7 Tips)

Sales Hacker

Social selling became a buzzword around 2014 in the sales industry, and it’s already becoming outdated and ineffective for teams that use LinkedIn as just another inbox.

Growing your Startup? Find the Right Startup Financing for Your Capital Needs

Entrepreneurs are facing unprecedented circumstances right now. The capital choices you make will have a lasting impact on the trajectory of your company. Knowing the right questions to ask and how to compare your options is vital to making the best decisions. Download the Startup Finance Playbook to learn more.

LaunchPad Lift Spotlight: Hatch Credit

TechStars

Highlights of student-led ventures participating in LaunchPad Lift, a program of the Blackstone LaunchPad powered by Techstars entrepreneurship network.

Investing in Roblox

Andreessen Horowitz

Gaming has gone from a niche hobby to a massive global industry across all demographics and well beyond outdated, narrow stereotypes of “gamers”.

Defining Your Customer Journey From Prospect to Champion with Sage People SVP Kathy Lord (Video + Transcript)

SaaStr

Creating champions requires detailed focus on the journey. Kathy Lord, SVP of Sage People explains how asking hard questions, embracing feedback and making personal connections with your customers can move the sales journey from prospect to champion. Want to see more content like this?