Sat.Feb 22, 2020 - Fri.Feb 28, 2020

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5 Secrets to Moving Upmarket – How the Right Sales Tax Technology Can Support SaaS Growth

SaaStr

Just like filing your income tax returns or hanging that state-mandated safety poster up in your break room, sales tax is a back-office pain point, not a profit center. . That makes sales tax compliance easy to ignore… until it becomes a problem. . This post will walk you through what SaaS companies need to know about sales tax compliance, how to know when and from which customers you should collect sales tax, and best of all, how to automate sales tax so you can check “Do something about sales

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The Strategic Importance of Competition

Tom Tunguz

When I started in venture capital, one of the questions I learned to ask very early on was competition. Founders would often reply that competition validates the opportunity. At the time, I thought it was a canned response, a clever parry, to avoid answering the question directly. I’ve since realized I was wrong. Let’s say you’re creating a category.

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Transforming Teams to Lead with SaaS: Insights from Gartner

BetterCloud

Many of the existing ways of managing IT are no longer applicable to environments dominated by SaaS. Gartner analysts Manjunath Bhat and Roger Williams recently released a new report describing how Infrastructure and Operations (I&O) leaders must transform the roles and skills of IT teams as they shift to SaaS. We found that Gartner’s insights validate many of the components of BetterCloud’s SaaSOps framework.

Scale 64
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6 Powerful Follow Up Emails to Transform Your Free Trial Conversion Rates

Cobloom

Most free trial users never become customers. In fact, the average SaaS company sees an end-to-end conversion rate (from visitor to paying, retained customer) of between 0.6 and 1.2%. Thankfully, it isn't all doom-and-gloom. We've already covered a dozen strategies for improving your customer onboarding process , and in the case of many free trial users, a simple, well-timed follow up email is enough to nudge them towards customer status.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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How to Get Started With SEO for SaaS

Sujan Patel

I’ll be straight with you. SEO for SaaS isn’t that different than SEO for other companies — it’s not as if Google changes the rules based on the type of business you run. That said, I see a lot of SaaS founders out there who are brilliant developers or innovators, but who don’t have the […]. The post How to Get Started With SEO for SaaS appeared first on Sujan Patel.

SaaS 95

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?? How “firing” the wrong customers allowed me to generate 2.5X revenue from the right ones

Chart Mogul

Reilly Chase knew that raising prices would not sit well with all of his customers. But he also realized he had to focus on the best ones if his business was to continue developing. I’m the founder of HostiFi. We’re a managed cloud hosting provider for Ubiquiti UniFi and UNMS servers. The majority of our customers are IT/MSP service providers and WISP operators.

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Two approaches to marketing messaging at odds

SaaStr

By Shane Murphy-Reuter, Intercom SVP of Marketing. Most marketers I know struggle over the same competing messaging challenges: to what degree should we focus our messaging on the function of what our product can do, versus the emotion of how it makes me feel when I use it? The benefits of both approaches are clear. We’re all human, so if brands can tap into a higher, more emotional meaning for us, we reward that with loyalty.

Marketing 212
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Want to Drive Revenue Growth? 5 Behaviors to Develop in Your Reps

Sales Hacker

As a sales manager, your job is to drive growth. The best way to do that is to develop the right behaviors in your sales reps. In other words, you can’t just be a sales manager. You have to be a sales LEADER. How do you do that? There are many things that can drive revenue growth within your company, but as a sales leader, it all starts with your team.

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Leading from the front: How Zendesk’s Jamie Buss trains and transforms leaders

Predictable Revenue

People leave managers, not jobs. So how do you avoid being that manager? Learn how good leaders keep top talent engaged and inspired. The post Leading from the front: How Zendesk’s Jamie Buss trains and transforms leaders appeared first on Predictable Revenue.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Create a Strong Customer Engagement Strategy

Totango

We all want to believe that we have a strong relationship with our customers. However, the truth is that we’re only as important to them as the value we offer their businesses. The digitization of business has created a customer-centric economy, and people switch services until they find the solution that suits them. So when you get the customer’s attention, you have to maximize every conversation and engagement to prove you are the right partner to nurture their long-term growth.

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The Great CEO Within

Tom Tunguz

If you’re looking for a primer on many of the responsibilities of being a startup CEO, read The Great CEO Within. Matt Mochary wrote the book. He founded a company which he sold to MCI and now coaches startup CEOs, amongst other philanthropic efforts. The best part of this book is that it combines descriptions of the key jobs to be done and the frameworks to accomplish them.

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Comprehensive Guide to Website Usability Testing (With Tools and Software to Help)

The Daily Egg

We share the 3-step process for the website usability testing we recommend to our customers, plus the tools to pull actionable insights out of the process. The post Comprehensive Guide to Website Usability Testing (With Tools and Software to Help) appeared first on The Daily Egg.

Software 357
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How Question-Selling Can Triple the Value of Your Service

Predictable Revenue

In sales, the common misconception is that by saying the right thing you’ll win the deal. But what we started to realize after introducing Question-Based Selling (QBS) to our sales organization is that it’s impossible to know what to say without understanding the person and/or organization we were selling to. The post How Question-Selling Can Triple the Value of Your Service appeared first on Predictable Revenue.

Revenue 312
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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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To Have Great Support — All Of It Has to Be Great

SaaStr

The other day I had a whiplash moment as a customer of a Unicorn SaaS company. I had a large problem with a piece of software with a lot of integrations in it, and it really wasn’t clear whose problem it was. But one of the vendors stepped up and said they’d solve the problem. They worked over the weekend and fixed it! Beyond above and beyond.

Scale 244
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Why Your Startup's Org Chart is Limiting Your Growth

Tom Tunguz

This is the theoretically ideal organizational chart of a startup. There’s a CEO at the top in red, VPs in orange, senior contributors in dark gray, team leads in green, and junior individual contributors in light gray. This is the org chart of the typical startup. It’s a very different in reality. The departments are lopsided and scraggly.

Startup 257
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A Step-by-Step Guide to Growing Your SEO Traffic Using Ubersuggest

Neil Patel

There are a lot of tools out there and a ton of SEO reports. But when you use them, what happens? You get lost, right? Don’t worry, that’s normal (sadly). And maybe one day I will be able to fix that. But for now, the next best thing I can do is teach you how to grow your SEO traffic using Ubersuggest. This way, you know exactly what to do, even if you have never done any SEO.

Mobile 145
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[Watch] How Procurify Scored a Ton of SaaS Demos with ABM & Landing Pages

Unbounce

It’s the kind of mega-growth story anyone starting a software-as-a-service (SaaS) company dreams about. You and a couple of friends have an idea for a product that fits a clear gap in the market. You pitch at a local startup event, which lands you in a growth accelerator, which also leads to your first seed funding. You spend that money hiring and building out the software.

Scale 136
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Driving Growth, Customer Satisfaction, and Retention through Usage-Based Pricing

As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.

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How do you pull your SaaS competitor’s customers to your SaaS instead?

SaaStr

Q: How do you pull your SaaS competitor’s customers to your SaaS instead? You have to be where your competitors are. You have to show up. Many startups try to avoid the places their larger competitors are. They avoid the same tradeshows. They don’t sponsor the same newsletters and services. They try to stake out their own marketing white space. While that’s a good idea, you also want to be exactly where your competitors are.

SaaS 241
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Three Questions for Fintech Product Managers

Andreessen Horowitz

One of the first challenges I faced when I joined Credit Karma’s product team four years ago was adapting my more generalized product management experience to the specificity of fintech and financial services. In that first year, I learned (sometimes … The post Three Questions for Fintech Product Managers appeared first on Andreessen Horowitz.

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Measuring the Success of RevOps with Armando Biondi

ProfitWell

Episode five of RevOps and Hops is all about measuring the effectiveness of your RevOps strategy with Founder of Adespresso and MailUp , Armando Biondi. You can listen to episodes of RevOps and Hops on Apple Podcasts , Spotify , Google Podcasts , or wherever you get your podcasts. There's also a full video version below so you can pick and choose your own journey.

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Customer Success vs. Customer Service: How They Work Together

Totango

A successful organization operates in much the same way as a prestigious orchestra. Both are made up of individuals with a specialization—say, playing the clarinet or managing a Customer Success team. While individual success is important in both cases, you also need overall harmony. Just as the individual musicians and sections of an orchestra must work well together to make good music, the employees and departments of an organization must work well together to do good business.

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Addressing Top Enterprise Challenges in Generative AI with DataRobot

The buzz around generative AI shows no sign of abating in the foreseeable future. Enterprise interest in the technology is high, and the market is expected to gain momentum as organizations move from prototypes to actual project deployments. Ultimately, the market will demand an extensive ecosystem, and tools will need to streamline data and model utilization and management across multiple environments.

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Does valuation play into how likely anyone would want to acquire the business from the founders?

SaaStr

Q: Does valuation play into how likely anyone would want to acquire the business from the founders? There is no question “too high” of a valuation can discourage an acquisition. Acquirers will generally assume they have to pay more than the last round price to buy you, and often 2x-3x more: Plaid at $5b was 2x the last round price. Credit Karma at $7b was ~2x the last round price.

Business 205
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Reading Between the Lines: SEC, Telegram, and Rule 144

Andreessen Horowitz

Many in the crypto community and beyond have been closely watching the SEC’s case against Telegram as another regulatory test for the fast-growing space. In a complaint filed in October 2019 in federal court, the SEC alleged that the company’s … The post Reading Between the Lines: SEC, Telegram, and Rule 144 appeared first on Andreessen Horowitz.

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How Startup CEOs Should Think About the Coronavirus

Kellblog

I just reached out to the CEOs I work with with on this topic and figured I should also do a quick post to speak to the CEOs who follow Kellblog as well. The primary purpose of this post is to remind busy startup CEOs that an important part of your job is to be out ahead of things. Usually that means customer needs, market trends, and competitors. I’d argue it also includes potential epidemics, such as the one threatened by COVID-19.

Startup 103
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Customer Service Ticketing System Magic: We Cut Response Time by 50% Using This Feature

Groove HQ

We went from overwhelmed to well-oiled machine using the magical power of tags. The post Customer Service Ticketing System Magic: We Cut Response Time by 50% Using This Feature appeared first on Groove Blog.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Is 27 too late to start a SaaS business?

SaaStr

Q: Is 27 too late to start a SaaS business? Nah, it’s pretty young. In Aileen Lee ’s original post on Unicorns, she noted “the average age on our list of founders at founding is 34”. It’s possible that’s come down a bit, but probably not much. At SaaStr Annual, this year, we have 7,000 folks who say they are “founders”. The average age is about 37 : More here: Who’s Coming to the 2020 SaaStr Annual: Stage, Role, Countries, and More | SaaStr.

Business 177
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Investing in Roblox

Andreessen Horowitz

Gaming has gone from a niche hobby to a massive global industry across all demographics and well beyond outdated, narrow stereotypes of “gamers”. In fact, games are not even just “games” any longer, but a form of entertainment — the … The post Investing in Roblox appeared first on Andreessen Horowitz.

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Employee Spotlight: German Torres, Staff Accountant, and Convincing Snow White

FastSpring

FastSpring’s Employee Spotlight is a Q&A series that features the hardworking, intelligent, and fun people that make FastSpring great. Get to know the fantastic team behind the ecommerce platform! In this post, we’re featuring our Staff Accountant, German Torres: What is your current role at FastSpring? I am currently a Staff Accountant. A lot of the time, my job will change depending on the time of the month.