Sat.Feb 29, 2020 - Fri.Mar 06, 2020

The State of SaaS Landing Pages in 2020

Unbounce

SaaS landing pages have changed a lot over the last 10 years. Long gone are the days of blocky designs, cold informational copywriting, and generic stock photos that show suspiciously-attractive people shaking hands in what looks like a very important business meeting.

How Social Media Influencers Can Benefit Your Subscription Box

OceanX

Influencers have ascended to lofty heights in modern society thanks to the rapid spread of social media. Unsurprisingly, marketers and brands have worked hard to capitalize on the attention these internet icons command, giving rise to a whole new field of marketing.

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The Potential for More Innovation Through SaaS

Sage Intacct

This is the 3 rd in our 5-part series on the benefits of Software as a Service (SaaS). Our initial post offered some definitions of cloud and SaaS. Our last post explored the value of SaaS in terms of cost savings. In this post we turn our attention to a different kind of value: innovation.

Top SaaS Tools for Remote Working During Coronavirus Fears

Intello

Times are a changin’, and for the better if you enjoy working remotely. Many startups and larger organizations are embracing remote work and enabling their employees to take the hustle home.

Debt Financing Fuels Your Growth - on Your Terms. Zero Dilution.

The landscape of startup financing is changing. Learn why SaaS founders are turning to debt capital options like revenue-based financing.

The SaaS Marketing Scorecard - How Does Your Marketing Operation Rank?

Tom Tunguz

The 9 Disciplines of Great SaaS Companies remains one of the most popular posts on marketing on this blog. It’s a wonderful framework by Bill Macaitis, who was the CMO at Zendesk and Slack.

More Trending

Overcoming the implementation challenge

Practical Advice on SaaS marketing

So, you’ve built a great product. Bravo! Better yet if you’ve figured out how to market it. You’re getting it in front of prospective customers and they quickly see how it can be helpful. But just showing the product’s benefits and advantages isn’t enough. Prospects need to see more than that.

Understanding Your Leading Indictors for B2B SaaS Business

SaaSOptics

Getting in front of your business. I was talking to a serial entrepreneur who just raised over $10 MM for his SaaS venture. Last quarter they grew 70% year over year. Fifteen months ago, that was not the case. The numbers were off, many new customers were not the best fit, and churn expanded.

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Content Writing for SaaS

Upscope

It's easy to end up re-writing your key headlines and paragraphs again and again over several days. Below we show you some methods copywriters have used to stop that circle of madness and commit to a message with confidence.

How to Fix a High Churn Rate

Totango

Attracting new customers is always cause for celebration, but in today’s customer-centric economy, it is not enough to bring in fresh faces. You need to justify your existence to customers at every step, including during onboarding. Once new customers are onboarded, you need to retain them.

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Driving Discovery and Experimentation in your Organization

Speaker: Teresa Torres, Product Discovery Coach, Product Talk, David Bland, Founder and CEO, Precoil, and Hope Gurion, Product Coach and Advisor, Fearless Product LLC

If you want to build what matters, you can't move forward blindly. But to make progress, you can't let things slow to a crawl while you focus resources on gathering data. This is where continuous discovery and experimentation come in. Join Teresa Torres (Product Discovery Coach, Product Talk), David Bland (Founder, Precoil), and Hope Gurion (Product Coach and Advisor, Fearless Product) in a panel discussion as they cover how - and why - to build a culture of discovery and experimentation in your organization.

What is the process of raising a VC fund like?

SaaStr

Q: What is the process of raising a VC fund like? It really varies — a lot. First, there is a bit of a chicken-and-egg element. If you have a strong track record, it’s pretty easy to raise a fund the last few years. Because the LPs (folks that invest in VC funds) want to put their money into winners.

Stopping the Sales & Marketing Double Drowning

Kellblog

I earned my spending money in high school and partially paid for college by working as a lifeguard and water safety instructor. Working at a lovely suburban country club you don’t make a lot of saves. One day, working from the deep-end chair, I noticed two little kids hanging on a lane line.

What I Expect in the Next Few Months in Startupland

Tom Tunguz

I was on a panel yesterday to speak about the impacts of the coronavirus on financial markets and startups. Later in the afternoon, I read the Sequoia black swan memo. So I figured today, I’ll summarize my outlook on the next few months. Startup Growth Rates.

How to Improve My Website: Grow Engagement and Conversions by Fixing 3 Common Website Problems

The Daily Egg

Here, we show you how to use Google Analytics together with Crazy Egg’s heatmap reports to easily identify and fix 3 common website problems. The post How to Improve My Website: Grow Engagement and Conversions by Fixing 3 Common Website Problems appeared first on The Daily Egg.

The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

Debt: Raise It. Just Don’t Spend It.

SaaStr

I’ve always been a fan of venture debt and similar products, used properly. Back in the day at EchoSign / Adobe Sign, we crossed $10m in ARR having raised less than $8m.

5 Questions with Jasmine Crowe

TechStars

Jasmine Crowe is an HBCU alumna who is working to make the world a better place one cause at a time. Jasmine’s goal is to foster change and create awareness about the leading socioeconomic issues and challenges of today, like poverty, education, and hunger.

The Impact of the Coronavirus on Software Valuation Multiples

Tom Tunguz

This morning, there were many tweets talking about the impact of the coronavirus on the fundraising environment. It’s as a result of last weeks’ wild swings in the stock market. According to Koyfin’s analysis technology was the second hardest hit sector, falling 14%. The S&P overall was down 11%.

The rise of the anti-metrics sales leader with Joshua Desha

Predictable Revenue

Metrics have become a pillar of modern sales. From interviews, to meetings, to ones day-to-day executional tasks – metrics, in one way or another, have become a part of them all.

Encouraging Innovation in an Established Product Culture

Speaker: Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies

Innovation is both a process and an outcome. The best way to begin innovating your products is by innovating your internal process. We'll explore the challenges, solutions, and hands-on techniques for becoming a successful "agent of change" within a well-established product culture. We'll examine the importance of UX and user-centric feature analysis, the adaptation of Agile Methodologies to the creative process, as well as a way to drive successful culture change for setting expectations and winning approvals with cross-functional stakeholders. Innovation and Leadership go hand in hand. Join Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies, as we assess some case studies to see how to lead with a clear strategy well-defined tactics, and an unbiased understanding of the fundamental question: "why are you innovating?"

SaaStr Podcasts for the Week: Lessons from the Best in Tech — March 6, 2020

SaaStr

313: Today we deep dive into what startups can learn from the large SaaS incumbents of today. Sarah Varni: CMO @ Twilio on her biggest takeaways from her time at Salesforce. Erica Schultz: President of Field Operations @ Confluent on her biggest takeaways from her time at Oracle.

5 Questions with Dr. Roshawnna Novellus

TechStars

Roshawnna Novellus is the Founder and CEO of EnrichHER , a financial technology platform with regulatory approval to help women secure funding to grow their ventures. EnrichHER is disrupting traditional and predatory lending terms through its credit model and lending environment.

Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

As a lifelong learner, I turn to books whenever I want to expand my thinking or improve my performance. And for leveling up your sales skills, nothing beats a good sales book. So what are the best sales books for helping you reach peak performance?

Intello Named SHI’s SaaS Operations Management Vendor

Intello

Intello Named SHI’s SaaS Operations Management Vendor to Reveal Shadow IT and Manage SaaS Usage, Security, and Compliance for SHI Customers. SaaS Operations IT Operations Manage SaaS Partners

Embedding Operational Reports: Everything Product Managers Should Know

Speaker: Dean Yao, Sr. Director of Product Marketing, Logi Analytics

Businesses are run with analytics - but companies continue to struggle with interpreting, analyzing, and distributing data. Operational reports help get information to the people who need it most, in formats they understand, and in a timeframe that matters. Join the webinar to learn how embedding operational reports can give your users a precisely formatted, ready-to-analyze view of their operational activities. World-class software teams are embedding operational reports to empower end users with interactive data visualizations, detailed information, and highly precise formats that can be shared via email, PDF, print, or online.

What was the biggest acquisition failure or missed opportunity by a company?

SaaStr

Q: What was the biggest acquisition failure or missed opportunity by a company? It’s hard to really force rank a list, especially of deals you don’t know about. And it’s easy to be an arm-chair quarterback on all this.

Advice from a Scientific Entrepreneur to Her 25-Year-Old Self

TechStars

Contributed by Ginger Rothrock, Senior Director at HG Venture s, The Heritage Group. On my drive to work today I was listening to my favorite podcast, 20minVC.

14 SaaS Experts Share Their Best Churn-Beating Advice

Cobloom

Churn is the enemy of subscription-based businesses; it measures the rate at which your hard-won customers cancel their subscription to your service.

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The Benefits of AI in Sales (& AI-Based Tools You Didn’t Know You Need)

Sales Hacker

AI for sales is nothing new. But what are the real benefits of AI? Is it a lot of buzz or does it deliver real value? Sales tools using machine learning and deep learning are already widespread in the market today.

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Your 2-Part Metrics Audit for High-Value Products

Speaker: Sam McAfee, Product Development Consultant, Startup Patterns

You know what they say: what's measured improves. As product managers we're in a golden age of being able to get all sorts of metrics and run all sorts of experiments. But what are your measurements and analytics focused on? Are they really truly objective? Do they contribute to the ultimate vision of your product? And is everybody clear on that vision? Join Sam McAfee, Product Development Consultant, as he takes you through a two-part measurement audit. First, you'll learn how to make sure your measurements actually align with your product strategy. And second, you'll learn how to evaluate your culture of using measurements, so future experiments will more consistently provide high-value results.

Every Annual Attendee Comes to SaaStr Scale in the Fall — For Free

SaaStr

We are super looking forward to seeing so many of you at 2020 SaaStrAnnual.com. It will be our most organized, most mentor filled, and most unicorn’d Annual ever. It will also be the safest.

The Five Revolutions in Cancer Treatment

Andreessen Horowitz

We are at the beginning of a new era for how we treat one of humankind’s oldest and worst foes—cancer.

How to Validate a Marketing Idea

Sujan Patel

Idea validation is the Achilles heel of success when it comes to deploying effective marketing campaigns within an organization. I’d even say it’s the biggest weak link on many teams. Part of the reason validating ideas is so hard is, simply put, because doing marketing at all is harder these days.