Unbounce
MARCH 2, 2020
SaaS landing pages have changed a lot over the last 10 years. Long gone are the days of blocky designs, cold informational copywriting, and generic stock photos that show suspiciously-attractive people shaking hands in what looks like a very important business meeting. To get the best possible conversion rate in 2020, you need to explain the complexities of your software without boring the pants off your prospects.
Sage Intacct
MARCH 2, 2020
This is the 3 rd in our 5-part series on the benefits of Software as a Service (SaaS). Our initial post offered some definitions of cloud and SaaS. Our last post explored the value of SaaS in terms of cost savings. In this post we turn our attention to a different kind of value: innovation.
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Intello
MARCH 6, 2020
Times are a changin’, and for the better if you enjoy working remotely. Many startups and larger organizations are embracing remote work and enabling their employees to take the hustle home. And in times of crisis and health concern like COVID-19 (“Coronavirus”) many teams in affected areas or who’ve been in contact with the illness are being asked to stay home.
Tom Tunguz
MARCH 3, 2020
The 9 Disciplines of Great SaaS Companies remains one of the most popular posts on marketing on this blog. It’s a wonderful framework by Bill Macaitis, who was the CMO at Zendesk and Slack. Gabe Larsen , the VP of Growth at Kustomer, has a marketing scorecard that goes one level deeper and breaks down some of the key elements of key marketing processes.
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
ChurnZero
MARCH 6, 2020
Customer Success Starts Within: 6 Ways to Put Employees First. The Customer Success industry is obsessed with cracking the code on customer experience and loyalty. Afterall, an “obsessive compulsive focus on the customer” is the number-one thing Amazon’s Jeff Bezos attributes to the company’s monstrous success and near trillion-dollar valuation. So, it’s easy to see how a fixation on the customer can overshadow the very people who make that success possible: the employees.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
SaaSOptics
MARCH 5, 2020
Getting in front of your business. I was talking to a serial entrepreneur who just raised over $10 MM for his SaaS venture. Last quarter they grew 70% year over year. Fifteen months ago, that was not the case. The numbers were off, many new customers were not the best fit, and churn expanded. The new sales VP (and subsequent hires) were supposed to take the company to the next level.
Upscope
MARCH 3, 2020
It's easy to end up re-writing your key headlines and paragraphs again and again over several days. Below we show you some methods copywriters have used to stop that circle of madness and commit to a message with confidence. They include using the simple and powerful APP formula, jobs to be done and more. Before you start, if you're figuring out what your key features and benefits really should be then learn about the new positioning process through 10 examples.
Totango
MARCH 3, 2020
Attracting new customers is always cause for celebration, but in today’s customer-centric economy, it is not enough to bring in fresh faces. You need to justify your existence to customers at every step, including during onboarding. Once new customers are onboarded, you need to retain them. The real CS works starts post-customer acquisition. As an organization, you need to constantly ensure that customers’ desired outcomes and objectives are met, and that they’re getting something out of your pr
SaaStr
MARCH 1, 2020
Q: What is the process of raising a VC fund like? It really varies — a lot. First, there is a bit of a chicken-and-egg element. If you have a strong track record, it’s pretty easy to raise a fund the last few years. Because the LPs (folks that invest in VC funds) want to put their money into winners. And LPs have put more and more money into venture as an asset class.
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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.
Kellblog
MARCH 4, 2020
I earned my spending money in high school and partially paid for college by working as a lifeguard and water safety instructor. Working at a lovely suburban country club you don’t make a lot of saves. One day, working from the deep-end chair, I noticed two little kids hanging on a lane line. That was against the rules. I blew my whistle and shouted, “off!
Tom Tunguz
MARCH 5, 2020
I was on a panel yesterday to speak about the impacts of the coronavirus on financial markets and startups. Later in the afternoon, I read the Sequoia black swan memo. So I figured today, I’ll summarize my outlook on the next few months. Startup Growth Rates. For startups, things will likely slow down. Longer sales cycles will be the leading indicator.
The Daily Egg
MARCH 1, 2020
Here, we show you how to use Google Analytics together with Crazy Egg’s heatmap reports to easily identify and fix 3 common website problems. The post How to Improve My Website: Grow Engagement and Conversions by Fixing 3 Common Website Problems appeared first on The Daily Egg.
Intercom, Inc.
MARCH 3, 2020
We know it’s hard to apply and interview for a new job. So if you’re considering a design job at Intercom , we won’t make it harder by forcing you to read our minds or guess about what we value. Instead, we’ll tell you exactly what we look for – and why it matters to us. When you interview for a design job, the process is usually mysterious: did you say the right things?
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SaaStr
MARCH 1, 2020
The good news today, is there are tons of customer success veterans out there. So you can find folks to join you. Even just a few years ago, there weren’t enough folks when enough experience to be your first “head of customer success.” But the bad news is, many can’t really do the job a start-up needs at a leadership level.
Tom Tunguz
MARCH 1, 2020
This morning, there were many tweets talking about the impact of the coronavirus on the fundraising environment. It’s as a result of last weeks’ wild swings in the stock market. According to Koyfin’s analysis technology was the second hardest hit sector, falling 14%. The S&P overall was down 11%. Let’s double-click on the impact of last week on the valuation environment.
Predictable Revenue
MARCH 5, 2020
Metrics have become a pillar of modern sales. From interviews, to meetings, to ones day-to-day executional tasks – metrics, in one way or another, have become a part of them all. But according to Joshua Desha, a veteran entrepreneur and insurance sales leader, a metrics-driven approach to sales has actually robbed the professional of its heart and soul.
Neil Patel
MARCH 3, 2020
Podcasting. You’ve heard about it before and I bet you’ve even listened to a handful of podcasts. But you probably haven’t created one yet. Just think of it this way…. There are over 1 billion blogs and roughly 7 billion people in this world. That’s 1 blog for every 7 people…. On the other hand, there are roughly 700,000 podcasts. That means there is only 1 podcast for every 10,000 people or so.
As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.
SaaStr
MARCH 3, 2020
Q: What was the biggest acquisition failure or missed opportunity by a company? It’s hard to really force rank a list, especially of deals you don’t know about. And it’s easy to be an arm-chair quarterback on all this. Still, my partial list in Cloud/SaaS: Google letting Microsoft buy / outbid for Github for $7.5b. If you want to own the developer relationship, you own Github.
Sales Hacker
MARCH 3, 2020
This week on the Sales Hacker podcast, we speak with Stephanie Blair , Founder and CEO of Know and Flourish. Stephanie founded her executive coaching and consultancy company focused on grooming and growing innovative talent within sales centric and growth focused teams. As an expert in digital transformation and in fueling modern organizations for sustainable success prior to Know and Flourish, she spent over eight years at eMarketer in assorted individual contributor and leadership roles, and b
Intello
MARCH 4, 2020
Intello Named SHI’s SaaS Operations Management Vendor to Reveal Shadow IT and Manage SaaS Usage, Security, and Compliance for SHI Customers.
Totango
MARCH 6, 2020
Voice of the Customer best practices turns words into action. The feedback your VoC efforts provide are the unique perspective of your own customers, and the actions you take based on that feedback add value to their experience. Today’s on-demand, subscription-dominated marketplace requires that enterprises pay closer attention to what their customers want from their products—and there’s no clearer indication than their own words.
Advertiser: Data Robot
The buzz around generative AI shows no sign of abating in the foreseeable future. Enterprise interest in the technology is high, and the market is expected to gain momentum as organizations move from prototypes to actual project deployments. Ultimately, the market will demand an extensive ecosystem, and tools will need to streamline data and model utilization and management across multiple environments.
SaaStr
MARCH 3, 2020
We are super looking forward to seeing so many of you at 2020 SaaStrAnnual.com. It will be our most organized, most mentor filled, and most unicorn’d Annual ever. It will also be the safest. Weeks ago, we began to put in place the toughest health & safety standards in the industry, with everything from thermal scanning, to strict rules around health, to stringent and firm bars on travel, with no exceptions.
Teamgate
MARCH 6, 2020
Nowadays, people expect that every business has a website that they can visit should they have other inquiries or if they want to find out more about a company. A business website serves as an online headquarters of sorts. However, a website can also be an avenue for businesses to sell their products and services. Of course, this is if they know how to optimize their website for that.
Sales Hacker
MARCH 4, 2020
Joining an early stage SaaS startup can be exciting, but it can also be daunting. The founders often have lofty goals, minimal structure or direction, and the company is just beginning to build out its sales motion. If you’re the first sales rep at a startup — or one of them — you’ll be responsible for helping the founders acquire the company’s first customers, establish a system to sales, and achieve wins in an initial niche market.
Chargebee
MARCH 5, 2020
Today we’re announcing our lineup of product updates for Spring 2020. I know you’re scaling fast, and I know 2020 is big on the goals and targets. So this release is all about enabling you with the process sophistication you need to scale to the next level, without any complexities that slow you down.
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If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.
SaaStr
MARCH 1, 2020
At 2020 Annual we are committed to having not only the most enriching event for SaaS and Cloud founders and execs, but an environment where you feel safe and comfortable. As part of that, 2 weeks ago we added a number of strict health & safety rules, which you can review more here: Additional Health & Safety Rules for 2020 SaaStr Annual. Many of these rules have since been adopted by other events.
Kellblog
MARCH 2, 2020
This is part II in this series. Part I is here and covers the basics of management education, employee communications, and simple steps to help slow virus transmission while keeping the business moving forward. In this part, we’ll cover. A short list of links to what other companies are doing, largely when it comes to travel and in-office work policies (that I’ll try to update as others announce).
Sales Hacker
MARCH 5, 2020
AI for sales is nothing new. But what are the real benefits of AI? Is it a lot of buzz or does it deliver real value? Sales tools using machine learning and deep learning are already widespread in the market today. And while the scope of AI’s impact may still be limited to certain types of activities, the power and scope of AI will continue to grow.
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