Sat.Mar 25, 2017 - Fri.Mar 31, 2017

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Customer Operations - An Idea for Maximizing Efficient Growth in SaaS Companies

Tom Tunguz

Over the last year in particular, Revenue Ops is a term that’s gaining some mindshare in the SaaS world. Revenue operations teams combine marketing operations and sales operations into one team. Yesterday, I heard time a further refinement of this idea: Customer Operations. As one SaaS executive described to me, marketing operations teams are the engines of the marketing team.

SaaS 115
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Why this $15M revenue startup trains all their Account Managers with Close’s Product Demo book

CloseSaaS

Smartly.io is a fast-growing Facebook ad optimization solution for agencies and performance marketers. I joined them as employee #32 in the summer of 2015. A few months later, our team had grown to double that size. Now, we’re almost 120 people, and we’re looking to hire 80 more.

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Meet the Pros Making Waves in the SaaS World

Saasler

If you are in any way connected to the SaaS world, you are part of a booming industry that doesn’t seem to be slowing down. The rise of cloud-based services and software innovations has reinvented the industry and opened up a completely new line of business for up-and-coming entrepreneurs in the tech space. This new pool of innovators is raising the bar for new generations and bringing a renewed sense of excitement to the industry, which is perfect for all of us techies out there.

Scale 40
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Do You Have a Data Lake Problem?

Rakam

Let’s be aware what does “data lake” means before we start this article. A data lake is a method of storing data within a system or repository, in its natural format, that facilitates the collocation of data in various schemata and structural forms, usually object blobs or files. The idea of data lake is to have a single store of all data in the enterprise ranging from raw data (which implies exact copy of source system data) to transformed data which is used for various tasks including reportin

Data 40
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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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The Most Important Thing I've Learned about Writing

Tom Tunguz

The most satisfying compliment the reader can pay this to tell me they feel personally addressed. Think of your favorite authors and see if that isn’t precisely one of the things that engages you, and often at first without noticing it. A good conversation is the only human equivalent. Christopher Hitchens, a famous journalist, wrote this in his book Mortality.

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Creating Tension in Your Startup's Marketing Positioning

Tom Tunguz

When I first met Jen Grant, Looker’s CMO, she told me a story from early days of Box, where she was SVP of Marketing. Jen spoke about the importance of creating tension in the marketing message. Aaron Levie, Box’s CEO and founder, spoke at conferences about the future of collaboration. His message: Box will transform the way employees work.

Startup 100