Customer Operations - An Idea for Maximizing Efficient Growth in SaaS Companies
Tom Tunguz
MARCH 28, 2017
Over the last year in particular, Revenue Ops is a term that’s gaining some mindshare in the SaaS world. Revenue operations teams combine marketing operations and sales operations into one team. Yesterday, I heard time a further refinement of this idea: Customer Operations. As one SaaS executive described to me, marketing operations teams are the engines of the marketing team.
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